American Public Media Companies Reach $1 Trillion in Value

Posted on October 13, 1997

American entertainment and communications media companies have attained a public valuation of nearly $1 trillion, and will grow at least twice as fast as the overall economy in the next decade, according to Kagan's MediaCast 2006, a comprehensive study of advertising expenditures and consumer spending, released October 10.

The study, conducted and published by Carmel, CA-based Paul Kagan Associates, Inc., statistically tracks (five years back and 10 years forward) and analyzes 33 separate subgroups within 16 broad media industries:

Entertainment & Communications Media Revenues
(all figures are as of calendar year-end and in $mill.)

Media Revenues by Category

	1996	2006	10-Yr.
			CAGR%
Newspapers	52,713	90,492	5.6%
Television (A)	42,279	84,440	7.2%
Entertainment (B)	35,379	50,177	3.6%
Cable Subscription Services (C)	29,692	73,239	9.4%
Book Publishing	26,170	44,506	5.5%
Wireless Communications (D)	25,290	86,692	13.5%
Magazines	23,430	46,072	7.0%
Radio	12,412	23,566	6.6%
Home Shopping (E)	3,072	15,652	17.7%
Internet/Interactive	2,322	21,941	25.2%
Total Media Revenues	252,758	539,777	7.9%
Total Consumer Spending	142,897	319,360	8.4%
Total Media Advertising	109,861	220,417	7.2%
Total Media Revenue per TVHH	2,608	5,017	6.8%

A Includes broadcast and cable advertising.
B Includes cable, DBS, wireless MMDS.
C Includes movies, theater concessions, home video, video/computer games, recorded music.
D Includes cellular, PCS and ESMR.
E Includes home shopping delivered by cable/DBS/LPTV and Web retailing.
TVHH = television household.
% CAGR = compound annual growth rate.

Founded in 1969, Paul Kagan Associates Inc. is part of the Kagan Group of Companies, which embraces proprietary media research databases, newsletters, reference reports, conferences, consulting and valuation services. Kagan's MediaCast 2006 report may be ordered from PKA for $995.