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Thursday, March 12th, 1998 Prima Publishing Launches New Division Prima Publishing, one of the leading independently owned and managed book publishers in the United States, announced today that it has created a new division, Prima Health. According to Ben Dominitz, founder and president of Prima Publishing, "Our mission is to educate both consumers and medical practitioners by publishing books that are informative, timely, and accurate. We believe that now, as the alternative health industry is moving from its old niche at the fringe to a new position of mainstream acceptance, high-quality information is essential. More than not, we find that consumers and, frankly, even medical practitioners, are confused by often-contradictory information. Prima Health is dedicated to untangling this confusion and shedding light on what really works. "To ensure the proper execution of this commitment, we have created the new position of medical director. We are pleased to have Steven Bratman, M.D. accept this important post. Dr. Bratman's strong scientific background and fine reputation, combined with his thorough knowledge of alternative methods of healing, offer Prima Health unusual expertise and breadth. His work at Prima will focus specifically on creating books on the integration of traditional and alternative therapies. In addition, he will oversee Prima's educational efforts, which are directed towards health professionals." Dr. Bratman is a graduate of the University of California, Davis, Medical School. He is the author of several books on alternative medicine, including the highly acclaimed "Beat Depression with St. John's Wort" and the upcoming "Alternative Medicine Ratings Guide," both published by Prima. Prima Publishing, founded in 1984, consists of four publishing divisions: Prima Health, Prima Lifestyles, Prima Entertainment, and Prima Computers and Technology. It is headquartered in Rocklin, California. In addition, the company owns Prima Creative Services, a wholly owned book-packaging and production company in the United Kingdom. ThirdAge.com Site Becomes Anchor Tenant on America Online Third Age Media, Inc., has announced that ThirdAge.com, a comprehensive source of content, community and commerce on the web for active older adults will be an Anchor Tenant in the Lifestyles Channel of America Online (AOL). The relationship gives ThirdAge.com high visibility within AOL's Lifestyles Channel which offers AOL members information and services that address every lifestyle. Third Age will provide the 15% of AOL members who are 50 years and older with direct access to ThirdAge.com's resources. The partnership adds to Third Age Media's aggressive plans to become the most trusted source of information and services for active older adults - Third Agers - in the US and worldwide. AOL members will have full and direct access to ThirdAge.com through the AOL environment, which gives them easy access to ThirdAge.com's hundreds of active forums, chat rooms, web guides, interactive tools, polls, feature articles, experts in the fields of health, money, technology and relationships, and the only daily syndicated online news service producing news for and about the Third Age Audience. According to the U.S. Bureau of the Census, there are nearly 70 million people 50 years of age and older in the U.S. today. Internet use by this group is also large and growing quickly. According to a March, 1997 Nielsen/CommerceNet report, the number of Internet users in North America has doubled to 50.6 million during the last year, with an estimated 14 to 19% (seven to nine million) of them 50 and older. Clive Cussler and Pocket Books Team Up for New Series Jack Romanos, president of Simon & Schuster Consumer Group, announced that Pocket Books and Simon & Schuster Audio will enter into a unique partnership with Clive Cussler to publish a new series of novels called The NUMA files. The novels will incorporate many of the elements of Clive Cussler's bestselling Dirk Pitt adventures including the fictional world and characters of NUMA. The NUMA of Cussler's novels is derived from the National Underwater Marine Association (NUMA), Cussler's organization which has discovered more than 60 shipwrecks. For The NUMA Files, Cussler will actively participate in the creation and writing, and will engage other writers to work with on the books. Since 1984 the Simon & Schuster Consumer Group has been publishing Clive Cussler's bestselling Dirk Pitt novels in all formats under the Simon & Schuster and Pocket Books imprints. Recent releases include Flood Tide, Shock Wave, Inca Gold, and a re-release of Raise the Titanic, as well as last year's work of non-fiction written with Craig Dirgo, The Sea Hunters. Cussler plans to continue writing Dirk Pitt novels in addition to the new series. Clive Cussler commented, "I am delighted to have this new partnership with my old team. It adds an exciting dimension to my publishing career. I'm ready to dive in." The first book in the series, as yet untitled, will be published in trade paperback by Pocket Books and is tentatively scheduled to be released in late 1998. It will be published simultaneously throughout the English language markets by Simon & Schuster U.K. and Simon & Schuster Australia. The audio version will also be published at the same time by Simon & Schuster Audio. Hall Dickler Launches Online Legal Advertising Resource Hall Dickler Kent Friedman & Wood, a New York and Los Angeles law firm specializing in advertising, marketing and new media, announced the launch of its new ADLAW® Web site at http://www.adlaw.com. The site offers valuable resources including exclusive access to the Global Advertising Lawyers Alliance (GALA), sample advertising and Internet contract forms, and a handbook of key advertising issues. Highlights of the site include its Resource Files, featuring the ADLAW® Handbook, a guide to key legal issues in advertising, a Contract Forms database with more than two dozen sample legal documents, and a Sweepstakes & Games section with overviews, outlines, and articles on the legal complexities of promotional programs. Another highlight of the site is the new Internet Advertising/Marketing Law Report, co-published by Hall Dickler and Law Journal EXTRA!, an American Lawyer Media, Inc. company. Hall Dickler Kent Friedman & Wood is a full service law firm which has specialized in advertising, marketing, and promotion law for over 50 years and represents over 100 advertising and promotion agencies as well as many national and international advertisers and advertising associations. Click here to return to the homepage of The Write NewsTM Click here to subscribe to our free weekly email newsletter.  www.writenews.com Copyright © 1997-2011 by Writers Write, Inc. All Rights Reserved. |
