Better Homes & Gardens Takes Recipes from Index Cards to Internet
Posted on March 25, 1998
Better Homes and Gardens in conjunction with Mindbridge Consulting has helped develop a website for posting and trading recipes.
David Christian, president of Mindbridge stated, "We have developed an expertise in producing dynamic web sites that evoke a sense of 'community,' visitors to the web site not only 'surf' the web page but actually participate in adding content and interacting with others of a particular on-line community. It is really a 'win-win' for all parties."
"The visitors to the web site get information from not only the magazine but other readers with similar interests and Better Homes and Gardens solidifies their relationship with their readers."
Mindbridge has also built a on-line discussion forum that allows readers of Better Homes and Gardens to discuss issues pertaining to the values that are promoted in the magazine.
