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Friday, March 27th 1998 The Boston Globe's "On Call" Magazine for Health Care Professionals Debuts The Boston Globe announced that the first issue of its new magazine, On Call, a publication directed to the nursing and allied health care professions, has exceeded expectations in page count and advertising. On Call Publisher David D. Dickerson said the magazine's first issue totaled 44 pages, nearly double initial projections. Dickerson is president of Globe Specialty Products (GSP), a Globe subsidiary that is producing the magazine. "We're delighted at the reception of On Call by the health Care professions," said Dickerson. "We felt we had a good product to offer when we began, and our first issue bears that out. If the March issue is any indication, we're going to have a publication that will be an asset to the health care professions in both advertising and editorial content." Feature subjects in the first issue include, "Working together for kids," a story about a partnership program at South Shore Hospital that helps school nurses in 42 South Shore towns; "Could research be in your future?," an article about research for nurses thinking of a new career direction; and "Surfing for Credit," how to earn continuing education units at home. The issue also contains several departments -- noteworthy items, a guest editorial, professional outlook, and an interview with a local nurse who switched from the operating room to research. On Call is a monthly, full-color, 8 1/2 x 11, glossy publication with an initial circulation of 80,000 distributed in three zones in eastern Massachusetts: North/Northwest to the New Hampshire border, West beyond Worcester county, and South to the Rhode Island border. It is being delivered by direct mail and with selected home-delivery subscriptions of The Boston Globe newspaper to nurses, nurse practitioners, occupational and physical therapists, and related health professionals. SportsLine USA and Berkeley Systems Team-up for Sports Trivia Berkeley Systems, Inc., a Sierra Company, and SportsLine USA, Inc., publisher of CBS SportsLine, a leading Internet-based sports Web site, announced an exclusive co-marketing initiative that brings Berkeley's You Don't Know Jack Sports the netshow to the CBS SportsLine Arcade area, a comprehensive collection of interactive sports games. "The online sports community is one of the largest, most active groups on the Internet and CBS SportsLine is definitely at the center of that," stated Chris Deyo, general manager for Berkeley Systems. "What better place to offer irreverent sports trivia than to the largest collection of sports fans anywhere on the Internet?" In addition to You Don't Know Jack Sports the netshow, the award-winning Bezerk features You Don't Know Jack the netshow, which offers a variety of trivia including the upcoming irreverent April Fool's episode running March 30 to April 1, and Acrophobia, a multiplayer word game. SportsLine USA publishes several sports Web sites including CBS SportsLine, Soccernet and GolfWeb and exclusive Web sites for sports teams, organizations and superstars such as Michael Jordan, Tiger Woods and Shaquille O'Neal. Lucent Technologies to Sponsor New York State Council On the Arts' Conference Lucent Technologies announced that it will be a principal sponsor of the New York Governor's Conference on Arts and Technology, entitled " circuits@nys: the Arts in a Digital Age," to be held at the Palisades Executive Conference Center in Palisades, New York from March 27-29. The circuits@nys conference includes a cross-section of New York's arts community for sessions on the use of new technologies for arts production, as well as content, communication, networking, and marketing tools. Lucent Technologies, headquartered in Murray Hill, N.J., designs, builds and delivers a wide range of public and private networks, communications systems and software, data networking systems, business telephone systems and microelectronic components. Bell Labs is the research and development arm for the company. For more information on Lucent Technologies, visit the company's web site at www.lucent.com. Cobb Launches First Macromedia Tools Journal With Illustrated Web Site For Designers The Cobb Group, a division of Ziff-Davis Inc., announced Macromedia Interactive Designer, an eight-page monthly print publication and companion Web site exploring Macromedia's multimedia and Web development products. The printed edition of Macromedia Interactive Designer features tips, techniques and practical articles for using Macromedia's Director, Shockwave, DreamWeaver, Flash, FreeHand Graphics Studio, and FreeHand Animation Powerpack programs. As an added value to designers, the companion Web site at http://www.cobb.com/mid offers dynamic, animated illustrations to visually and actively complement the content of the journal. Regular features of Macromedia Interactive Designer include strategies for a successful Web site, links to sites employing Macromedia tools in exciting and innovative ways, troubleshooting pointers and ways to optimize Director for your Web and multimedia needs. Click here to return to the homepage of The Write NewsTM Click here to subscribe to our free weekly email newsletter.  www.writenews.com Copyright © 1997-2011 by Writers Write, Inc. All Rights Reserved. |
