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Friday, May 15th 1998 Media Cynic | Forum | Advertising | Classifieds | Jobs Petersen Publishing Acquires Slam Magazine Petersen Publishing Company has acquired three sports titles from Harris Publications, Inc. Slam Magazine, Slam Presents, and Blitz. The announcement was made by The Petersen Companies, Inc. Chairman and CEO, James Dunning Jr. The three new acquisitions will be part of the current seven title Petersen Sport Group. The complete editorial and sales staff of the three acquired publications will remain independent and continue to publish the magazines out of the New York-based Harris Publications offices. On making the announcement Petersen's Chairman and CEO James Dunning, Jr. said, "Think of it, America's #1 selling newsstand sports magazine and, that's with a cover price or $4.50 joining Petersen. You couldn't find a more vital and growing magazine to round out the Petersen Sport Group. We also envision radio, television programming and licensing opportunities for Slam, which is a perfect fit in our overall multi-media marketing solutions strategy for advertisers." Slam, launched in 1994 as the "In Your Face Basketball Magazine" currently publishes 8 issues a year. The publication focuses on the NBA, college, high school and playground basketball, as well as all basketball gear. Slam Presents are special issues of Slam devoted to single-subjects -- the first special issue was a ground-breaking tribute to Michael Jordan, which came out in October, 1997. Blitz, the "In Your Face Football Magazine," is an annual football publication focusing on the NFL, college and high school football. Horse Whisperer Website Provides Film Info and Equestrian Links Equestrian enthusiasts will find much to savor at the new website for Touchstone Pictures' romantic drama The Horse Whisperer at www.thehorsewhisperer.com. The site provides photos, biographies, video and sound clips from the film, and also offers links to the top equestrian sites as well. A special "Whisperers" area provides a profile of Buck Brannaman, the Wyoming horseman who was the inspiration for the Nicholas Evans book The Horse Whisperer, upon which the movie was based. "Horses and life, it's all the same to me," Brannaman said. This real-life horse whisperer also served as the technical adviser on the film. The "Whisperers" section also houses links to other sites of interest to equestrians, such as Equisearch, the U.S. Equestrian Team, American Quarter Horse Association and the North American Riding for the Handicapped Association, among others. A chat room and bulletin board hosted by Equisearch for The Horse Whisperer, allows horse enthusiasts to trade tips and secrets on horses and riding. Redford directs the film from a screenplay by Eric Roth and Richard LaGravenese, based upon the novel by Evans. The film is produced by Redford and Patrick Markey. Medscape Adds Specialty Content with Three New Journals Medscape, Inc., a professional medical site, is pleased to welcome three new journals to its growing roster of top-tier online medical journals. The new journals added are: The Journal of the American Board of Family Practice, the Journal of Clinical Densitometry, and Stitches, the Journal of Medical Humor. The Journal of the American Board of Family Practice is a bimonthly publication indexed in the National Library of Medicine's Index Medicus/MEDLINE. The Journal publishes original papers pertaining to clinical investigations as well as case reports. It also reviews articles pertinent to the Family Practice specialty. The Journal of Clinical Densitometry is the official journal of the International Society for Clinical Densitometry. Its mission is to educate physicians from different specialties regarding the clinical performance and interpretation/application of bone mass measurement technologies. The Journal's focus is bone mass measurement, how drugs and diseases alter bone mass and quality assurance in bone mass technologies. Stitches, the Journal of Medical Humor, is a humorous addition to Medscape's publication lineup. It supplies witty, fun, and informative insights into the world of medicine-complete with dozens of New Yorker-esque cartoons. "These three great journals add key content to Medscape's award-winning, multi-specialty site, which now boasts over 16,000 full-text clinical, news and other articles, and furthers Medscape's mission to educate, inform and entertain Medscape's 125,000 physicians," commented Steve Smith, Editorial Director of Medscape. News Index Announces Licensing Arrangement with Nando News Index, a comprehensive, up-to-the-minute news-only search engine, announced the licensing of its search engine technology to Nando.net, the new media division of The McClatchy Company. Under the arrangement, Nando will offer a branded version of the News Index search engine to its users. "News Index is the pioneer of searching current news and information online. Nando is one of the pioneering entities for delivering consistently updated current news and information online. I am very happy we will be working together," News Index founder Sean Peck said. Nando plans to incorporate News Index into its new Nando search service that will allow readers to search a Nando publication, such as The Nando Times, or search the entire Nando site, the World Wide Web and Internet news groups. "By making News Index our partner Nando continues its mission to provide its readers with a broad selection of top quality services to help them get the most out of their Nando visit," added Christian A. Hendricks, president and publisher of Nando.net. News Index is a Pittsburgh-based dedicated search engine company focused on indexing and retrieval of time-sensitive information. Its premier product is a news-only dedicated search engine. Launched in April 1996, News Index was the first site to offer news-only searching from a wide array of sources publishing on the Internet. Today the site indexes current articles from over 300 sources from around the world in a constantly updating database. Food Show Comes to the Internet A radio food show is now available worldwide thanks to the power of the Internet. Delaware resident Chef Bob Older has brought Chef Older's World of Food to the airwaves. Chef Older's World of Food radio show may be heard live on the Internet with Real Audio from http://www.chefolder.com/wwwboard.html where there is also an interactive message board for daily post and answers. Direct questions to the radio show that can be answered live from the broadcast. The radio show features a national cookbook author and a panel discussion of the cookbook topic. There are also opportunities for people to call in worldwide live, as well as a weekly local restaurant review. Chef Older's World of Food radio show is on every Saturday 5:30 - 6:30PM EST. The show is in conjunction with the website also named Chef Older's World of Food at http://www.chefolder.com which contains recipes, cookbooks and reviews and over 300 links to food related sites. Click here to return to the homepage of The Write NewsTM Click here to subscribe to our free weekly email newsletter.  www.writenews.com Copyright © 1997-2007 by Writers Write, Inc. All Rights Reserved. |
