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Wenesday, July 22nd, 1998 Media Cynic | Forum | Advertising | Classifieds | Jobs Activision Signs Publishing Agreement With Disney Interactive Activision, Inc. announced that it has signed an agreement with Disney Interactive to publish at least six new interactive games on multiple platforms based upon Disney properties. This agreement gives Activision worldwide publishing rights to three video game titles based on Disney's upcoming animated feature films, including Toy Story 2, and three video games titles based on past Disney feature animation properties to be selected by the parties. Headquartered in Santa Monica, California, Activision, Inc. is a worldwide developer, publisher and distributor of interactive entertainment software for personal computers and advanced console game systems such as the Sony PlayStation and Nintendo 64. Activision maintains publishing and development operations in the US, Canada, the United Kingdom, France, Germany, Japan and Australia, and distribution subsidiaries in the United Kingdom and Germany. NAR Membership Magazine Changes Name and Look Today's Realtor, the official membership magazine of the National Association of Realtors, will take on a new name and a new design when the monthly publication shifts its editorial focus this fall to increase its value as a marketing tool for members, the association has announced. The new design, approved by the association's leadership during NAR's business meetings here in April, will premiere with the October 1998 issue, and will carry the name, Realtor Magazine. Among the many changes inside will be new columns, a greater focus on business trends in the real estate industry and market, and a repositioning of some of the magazine's existing editorials, according to NAR Executive Vice President Terrence A. McDermott. The October 1998 issue also will feature a special pre-convention section with the latest on registration, exhibitor and session information about NAR's annual convention and trade exposition in Anaheim, Calif., in November. "The magazine has been redesigned and the editorial focus honed to better reflect the association's mission statement and to better serve our members," McDermott said. "We are excited about these changes and look forward to the first issue of Realtor Magazine. We believe this publication will become the Realtors' single source for essential, compelling, business-focused information on how to increase their bottom-line success," McDermott added. The monthly publication, which has a circulation of 720,000 and a readership of 1.3 million, including pass-alongs, will continue to serve both managers and sales associates, and will average 80 pages per issue, according to NAR Senior Vice President for Communications Frank J. Sibley. "We believe this redesign and editorial refocus will allow Realtor Magazine to more effectively compete for our readers' time and for advertising dollars against the likes of Forbes, Fortune, Money, Home Office Computing, Success and similar magazines," Sibley said. Cybergrrl, Inc. Hires VP of Business Development Jeanne Cluess, has joined Cybergrrl Inc. to spearhead strategic alliances, advertising sponsorships and to develop programs that will further extend the Cybergrrl brand into traditional media. Cluess recently served as the Director of Sales Development at the Magazine Publishers of America (MPA) and brings 11 years of media planning and buying with her from NW Ayer. "We're very excited that Jeanne has joined the Cybergrrl team. She brings solid management experience and a diverse media background, having worked with leading publishing companies and top advertisers from both sides of the desk." says Aliza Sherman, President of Cybergrrl Inc., "She really understands what we are trying to achieve and is already developing innovative opportunities for advertisers and leveraging our brands into other media." Says Cluess, "I was drawn to Cybergrrl, Inc. because of their strong mission to educate and empower women to use technology and their recognized expertise in building and marketing effective communities for women. Cybergrrl, Inc., with their multiple online brands (Cybergrrl, Webgrrls, and Femina), provides tremendous advertising, sponsorship and partnering opportunities and is uniquely poised to reach women in the real world. Cybergrrl continues to be at the forefront of the new media industry, knows the online women's market, and I'm excited to be a part of the adventure ." Cybergrrl, Inc. is a new media entertainment company specializing in community building, content development and creating resources and websites for women. Cybergrrl.com was the first, general interest site for women on the World Wide Web, debuting in January 1995. Other sites within Cybergrrl include Femina, a search engine for women, and Webgrrls an international community for women interested in the Internet. Newsbytes News Network Introduces Targeted Wire Service Offerings Newsbytes News Network is now offering five wire services, focusing on telecom, enterprise networks, desktop computing, Internet, and the Asian IT market. Newsbytes' popular Internet Update, a daily batch of new and useful website reviews, is also being offered as a separate service. Newsbytes also announced that its wire services are now available to corporate Intranets under a discounted site-licensing program. The wires can be customized to fit a variety of interests within each company. "We've split Newsbytes into four vertical and one regional news service to make it easier for customers to get the news and analysis they need to do their jobs on a daily basis. We'll continue to develop specialized niche coverage where we see demand," said Christine Vestal, publisher, Newsbytes News Network." Sample articles and sign-up for the new wires are offered via Newsbytes' updated website. Free trials are being offered for each news wire. In addition to providing wire services to individuals, corporations and the media, Newsbytes also licenses segments of its news service to websites. Digitized graphics and photos of products and people in the news also are available for publishing on websites. Emerald Publications Announces New Client Newsletter Emerald Publications of San Diego, California, recently released its newest product -- Business Wise -- a quarterly client newsletter for business owners, entrepreneurs, key employees, professionals and self-employed individuals. The Business Wise editorial calendar is to include: business investments, retirement planning, business continuation, tax reduction strategies, employee benefits, disability, key employee insurance, risk management and cash management. According to Craig Faulkner, founder and president of Emerald Publications, "Business Wise was developed to help financial professionals communicate effectively with this very busy segment of the marketplace. Small businesses drive the U.S. economy by employing a large percentage of the workforce and producing the bulk of business innovations. These managers and entrepreneurs don't have the time or the resources to stay current with issues affecting their livelihood. Business Wise has been created to fill that void." Emerald first ventured into newsletters with Financial Ink (designed for professionals, executives, and up-and-coming accumulators), followed by Golden Strategies (for retirees and pre-retirees). Like Business Wise, both are full color newsletters, NASD reviewed, and offered with a wide-range of customization options. With the addition of "Business Wise," Emerald now addresses all segments of the marketplace with their full line of newsletters. WomanOwned.com Search Directory Promotes 1000 Businesses Owned by Women At First Site, Inc., the developer of WomanOwned.com, announced they have reached 1000 members in the WomanOwned.com business directory of women business owners from around the world. Listed in 76 business categories, businesses range from ALNA S.C. a business in Poland that designs Linen clothes, to Charleston Wire and Cable, Inc. located in Charleston, SC. "We have women's businesses from Australia, France, Germany, Sweden, UK, Jerusalem, India, Taiwan and South Africa as well as from the United States and Canada" states Christina Blenk, owner of At First Site, Inc. the creator of WomanOwned.com and a female business owner. "WomanOwned.com offers a specialized search engine of women business web sites that is unavailable with the major search engines. We provide listings for businesses that include their phone and fax numbers, e-mail addresses and descriptions of their products and services." The WomanOwned.com resource started over a year ago as a small listing of a few women business owners. As the demand grew, more advanced technology was developed to handle the hundreds of listings that were being submitted. The site also developed additional networking resources and informational topic areas to further assist female business owners. 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