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Monday, August 17th, 1998 Media Cynic | Forum | Advertising | Classifieds | Jobs Curious George Things Travel the Web Curious George will soon be traveling the Internet. Houghton Mifflin Interactive Corporation (HMI) and Parable, an Internet multimedia company, announced the launch of Curious George Things on the Web. Curious George fans have access to interactive collectibles of Curious George which they are invited to freely take, share and reuse on personal Web pages or offline. "Curious George is one of the best loved characters in children's literature and multimedia," said Conall Ryan, president and publisher of Houghton Mifflin Interactive. "We are thrilled to provide this opportunity for the Internet community to enjoy Curious George." Curious George Things can be collected and shared on personal Web pages or offline using ThingCollector and ThingScreenSaver, stand-alone applications from Parable. Because Things are easily collected and shared from user to user, they can quickly proliferate to a large number of websites and drive more interaction. "The need to protect brand integrity is an obvious issue on the Internet, and Curious George is an excellent example of a classic brand that cannot be compromised. Protecting the integrity of a brand is made a non-issue with Things," said Eric Bedell, president and CEO of Parable. "By using our technology, HMI can maintain control of their intellectual property while providing fans with fun and interactive collectibles of this great character." Currently, there are seven Curious George Things located on The World of Curious George that are free for the taking. In the future, HMI plans to expand the collection of Curious George Things to include content from new HMI multimedia titles. Curious George Things are also available through Parable's ThingWorld. Broderbund to Provide Genealogy Content to Excite Users Broderbund Software, Inc. and Excite announced that they are joining forces to put genealogy resources at the fingertips of Excite users. The new Genealogy Section on the Lifestyle channel of Excite will include co-branded content created by Broderbund's developers for genealogy websites. Excite users will have free access to: Internet FamilyFinder, Genealogy SiteFinder, Genealogy "How-To" Guide, Biography Writing Assistant and articles and advice. "Excite offers consumers tools that they can use in their daily life. Our deal with Broderbund fits with that strategy by enabling us to provide valuable research tools to the growing genealogy market," said Brett Bullington, Executive Vice President of Excite. "Broderbund is the acknowledged leader in publishing genealogy data and providing useful Internet searching tools for family history enthusiasts. We selected them to develop our new Genealogy Section so that we could guarantee our users that we'd provide them with access to more of what they demand: the best Internet tools available." Report Supplies Blueprint for Media E-Commerce Sites Media organizations are jumping into the fast-growing world of electronic commerce, selling everything from pecans to peanuts, sunglasses to subscriptions and classified ads to cruises. A research report issued by The Editor & Publisher Co. shows online sales by media are in their infancy, but are growing fast. "Dozens of media Web sites are developing e-commerce, for their own merchandise and for advertisers" said Peter M. Zollman, lead author of the 71-page study. "Some of it is obvious -- radio stations selling music CDs, for example. But there's a lot of creativity, and lots of unusual and interesting products are being sold. "Several newspapers sell laminated front pages. One radio station advertiser is selling Harley Davidson sunglasses. A TV Web site offers Minnesota Twins merchandise. Experimentation is rampant -- and a lot of the experiments are working." Some key findings:
The $295 report is available through the E&P website at http://www.mediainfo.com. It is the first in a new series of E&P Research Reports about interactive media. The next, "Online Directories: Pathways to Profits?" will be released in October. CMP Media Enters the Chinese Market CMP Media Inc. has entered into an agreement with State Publications Limited, a high-tech publisher in China, through which CMP will represent China Telecommunications Construction in the U.S. and Canada. The publication is the latest addition to CMP Worldwide Media Networks' international network of titles targeting information systems (IS), communications and network managers in the world's top-spending technology markets,. The Chinese information technology market is expected to be one of the top ten IT markets in the world by the year 2001 and to reach sales of $18.9 billion, according to IDC. China Telecommunications Construction is a monthly publication with a circulation of 22,000 IS, communications and network managers. Established in Beijing in 1988 as an independent journal, it is China's first telecommunications publication with an international circulation. Editorial coverage includes industry news, company profiles, case studies, new product information, new policies and their impact on investment, sales and strategic alliances within China. Around the Web The Good Book, Modernized ABC News Net Bookseller Goes to College News.com Newsgathering on the Net BBC Click here to return to the homepage of The Write NewsTM Click here to subscribe to our free weekly email newsletter.  www.writenews.com Copyright © 1997-2007 by Writers Write, Inc. All Rights Reserved. |
