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Friday, August 21st, 1998 Media Cynic | Forum | Advertising | Classifieds | Jobs Bonnie Hill Named L.A. Times Sr. Vice President of Community Relations Bonnie Guiton Hill has been named to the new position of senior vice president of community relations for the Los Angeles Times reporting to Kathryn M. Downing, the newspaper's president and chief executive officer, the newspaper announced. Hill, who has a doctorate in education and extensive experience in the public, private and nonprofit sectors, will lead efforts to expand the impact of The Times' public affairs programs. In her new position, Hill will oversee The Times' extensive community outreach activities, including The Times Fund, which has helped at-risk children throughout Southern California since its inception in 1944. She will also be responsible for the newspaper's communications department and will be instrumental in establishing a multi-faceted "Reading by 9" program at The Times aimed at increasing the reading skills of school children throughout the Southland. Hill will also continue to serve as president and chief executive officer of The Times Mirror Foundation, a position she has held since joining Times Mirror, The Times' parent company, in February of 1997. In this capacity, she will continue to report to the Foundation's board of directors, which is chaired by Mark Willes, publisher of The Times and chairman and chief executive officer of Times Mirror. "Every day, this newspaper provides an extraordinary public service through its far-reaching and top-quality journalism," said Willes. "As a corporate citizen, we also play an important role in helping our community be all that it can be," he added. "Under Bonnie's leadership, we hope to broaden that role and be an even stronger agent for change and promoter of common understanding." LANTimes Names Bradley Shimmin Editor, James Richardson Associate Publisher CMP Media's LANTimes has promoted Bradley F. Shimmin to editor and James C. Richardson to associate publisher/sales. The actions enhance the news-analysis publication's coverage of distributed computing and its ability to bolster brand support for technology providers. In his position reporting to Jeremiah Caron, editor-in-chief, Brad Shimmin is responsible for directing the publication's content development and editing process. In addition, he'll play an instrumental role in guiding the publication's strategic direction. Shimmin, who was online editorial director since July 1997, is a five-year veteran of LANTimes. Earlier, as news editor, he helped evolve the publication's networks, applications and services focus as the source for distributed-computing news analysis. Before joining LANTimes, Shimmin was a senior acquisitions editor with Harcourt Brace/Academic Press and an acquisitions editor with Osborne McGraw-Hill. "These promotions are an overall indication of the renewed resources and energy that CMP and LANTimes will be bringing to bear upon the networking market," said Publisher Patricia Schnaidt. "With these promotions, new marketing programs and sales efforts, we'll be able to continue to be a valuable partner by providing more value-added resources for our advertisers and ensure that we maintain the quality editorial our subscribers have come to expect from the publication." Schnaidt also announced that R. Scott Raynovich was promoted to news editor from senior editor. He now will direct the news department's content development and editing process. Brian Riggs has been promoted to features editor from senior editor. Riggs has responsibility for the newsmagazine's features department content and editing. Additionally, Sarah Hancock, former production editor, has been named managing editor. She will be responsible for all aspects of editorial production, including a supervisory role over the copy editors. LPGA Hall of Famer Nancy Lopez Joins Golf for Women Magazine Nancy Lopez, 20-year LPGA veteran and a member of the Hall of Fame, has joined the staff of Golf for Women magazine as a playing editor. The relationship is being announced in the September/October issue of Golf for Women, which goes on sale at newsstands August 25th. Along with her editorial contributions to the magazine, future plans with Lopez include a Golf for Women television spot and an instructional video. "We couldn't be more thrilled to be working with Nancy," says Editor in Chief Leslie Day. "Golf for Women readers have a strong affinity for Nancy--they relate to her experience, her professionalism and the pure passion she has for the game." U.S. News Online Releases 1999 College Rankings U.S. News & World Report has released its 12th annual "America's Best Colleges " rankings on its website, U.S. News Online. U.S. News named Harvard, Princeton, and Yale the best national universities (tied for the No. 1 rank), and Amherst College the best national liberal arts school. All rankings and interactive features will be available on U.S. News Online on Friday, August 21. The print edition of the guidebook will hit newsstands and bookstores on Monday, August 24. The top five national universities are: 1. Harvard University 1. Princeton University 1. Yale University 4. Massachusetts Institute of Technology 4. Stanford University The top five national liberal arts colleges are: 1. Amherst College 2. Swarthmore College 3. Williams Colelge 4. Wellesley College 5. Haverford College 5. Pomona College Schools with the same number rank are tied. The complete list of rankings for national and regional universities, public universities, and liberal arts colleges, can be found on U.S. News Online. Visitors to U.S. News Online may search rankings by state, s pecialty, value, scholastic record, and other personal preferences, to help customize their individual college search. In addition to rankings and stories contained in the print edition of the guide, U.S. News Online includes an extensive directory of all colleges with detailed profiles of and links to each school. Site visitors can also re-sort schools according to their own specifications. New to U.S. News Online this year is a directory of community colleges, a database of scholarships that visitors can search according to individual needs, and an interactive college comparison worksheet to help with college decision-making. Also new on the site is a GPA calculator in which college students can enter in their current grades and the website calculator will determine what grades they will need to get to reach a specific GPA goal by graduation. HelpDesk Celebrates 200 Issue Anniversary Earlier this week, the HelpDesk Email Digest celebrated its 200th issue. The digest is a spin-off from the popular I-Sales Discussion List, moderated by John Audette. Recognizing a need for more specific discussion of issues not related to the I-Sales focus on online advertising, AudetteMedia created HelpDesk. 6,500 members worldwide read the HelpDesk each weekday. HelpDesk provides the forum for both novice and advanced questions and discussion of web-related issues. The moderator, Eva Rosenberg, leads the group in subjects ranging from operational guidelines for websites, web marketing techniques, to general online business questions. 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