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Tuesday, September 22nd, 1998 Media Cynic | Forum | Advertising | Classifieds | Jobs Cooking.com Launches Cooking.com launched today as an online destination for people who like to cook, offering consumers the most convenient method for accessing a wide assortment of brand-name cooking merchandise, creative content and expert advice. Cooking.com is designed for anyone who likes to cook and who is looking for new recipe ideas, answers to cooking questions, specialty foods or cooking products. The site's content will be provided by chefs, cookbook authors, restaurateurs, Weldon Owen Publishing and Fine Cooking magazine. "We developed Cooking.com to specifically meet the needs of the online shopper," said David Hodess, Cooking.com president and CEO. "This exciting Web site offers people who like to cook access to real-time solutions for any cooking problem and a faster, more convenient way to shop than traditional retail stores. We offer a full merchandise assortment and around-the-clock service." The site also features access to members of the Cooking.com Chef's Roundtable -- some of the world's finest chefs, cookbook authors and restaurateurs. These cooking authorities will provide site content in the form of feature articles, recipes and answers to questions posed by visitors to the site. Original members of the Chef's Roundtable include James Beard Award Winners Joyce Goldstein, Carol Field and Frank Stitt. Conference for Journalists To Offer a New Media and High Tech Focus The Society of Professional Journalists (SPJ) will offer a thousand journalists from across the United States an opportunity to test drive the latest software, hardware and high-tech tools in a working "Newsroom of the Future," as part of its national convention and Job Opportunities Conference at the Sheraton Universal in Universal City, Calif. Oct. 22 through 24. The conference will focus on technology, diversity and high tech's connections to Hollywood through keynote speeches, panel discussions, workshops and field trips. The newsroom will be used to develop daily print, broadcast and on-line convention coverage, and to teach attendees about the multitude of opportunities that technological advancements bring to the journalism profession. A dozen technology sponsors will provide technical advice and equipment loans/contributions to build the actual newsroom. Keynote speakers include top-name publishers and editors, comments from panelists and even a few movie stars, celebrities like awards ceremony emcee Gary Owens, screen writers and authors including Ray Bradbury and local anchor Kelly Lange. Founded in 1909 as Sigma Delta Chi, the Society of Professional Journalists is the nation's largest and most broad-based journalism organization. SPJ is a not-for-profit organization made up of 13,500 members dedicated to encouraging the free practice of journalism; stimulating high standards of ethical behavior; and perpetuating a free press. For information about the convention or to make a reservation, write: SPJ Headquarters, 16 South Jackson St., Greencastle, IN 46135-1514, visit online at www.spj.org or phone (765) 653-3333 or fax (765) 653-4631. Ziff-Davis Announces Departure of Donald J. Byrnes, Group Publisher of PC Week and PC Magazine Claude Sheer, President of ZD Publishing, announced that Donald J. Byrnes, a founding member of the Ziff-Davis computer publishing group, will be leaving to take a job outside the company. Effective Friday, September 25, Byrnes will become COO of Carat Freeman Business, reporting directly to company President Ellen Freeman. A 15-year Ziff-Davis veteran, Byrnes began his career with the company as part of the original launch team behind the highly successful PC Week, which Ziff-Davis started in 1983. Since then, he has served in a variety of positions, rising from regional sales manager to Executive Vice President, Group Publisher of Ziff-Davis' two flagship publications -- PC Magazine and PC Week. A superb manager and motivator, Byrnes is widely recognized as having played a significant leadership role in developing and expanding Ziff-Davis' extraordinary current presence in the high tech marketplace. Sheer said, "Don has had a tremendous career both here at ZD and in computer publishing. He has made enormous and enduring contributions to our company. And he has deep personal roots here, so this was not an easy decision for him to make or for me to accept. Fortunately, we'll continue to work with Don in his new capacity, and we look forward to that. But his leadership, his warmth and his humor will be sorely missed. We wish him nothing but the best." Miller Freeman Launches ShoeFit Magazine The Miller Freeman, Inc. Healthcare Communications Group has announced the launch of ShoeFit magazine, a quarterly publication for shoe retailers whose inventory includes comfort shoes. ShoeFit's August premier coincided with the Western Shoe Association exhibition, an important retailer buying event held twice annually in Las Vegas. ShoeFit is a controlled publication and will be sent free of charge to approximately 16,000 qualified shoe retailers nationwide. ShoeFit's editorial mission is to educate retailers on promoting the benefits of comfort shoes to customers, as well as offer tips on in-store marketing, ensuring proper fit, and delivering news on materials technology and styles. ShoeFit focuses on issues specific to comfort shoes and helping retailers increase sales of their comfort shoe lines. Marcy Holeton, publisher of ShoeFit, explained, "Our goal is to help comfort shoe manufacturers educate the population they rely on to sell their products. We want to make sure retailers understand and present the unique benefits of comfort shoes when they offer them to customers alongside fashion-only shoes. In a consumer environment where 80% of women suffer foot ailments from wearing good-looking but ill-fitting shoes, the market is ripe for beautiful shoes that enhance comfort and health. Ultimately, we're hoping to raise the esteem level the concept of comfort carries with the shoe-buying public." ShoeFit's appearance functions in part to replace Stride magazine, which had been distributed free to consumers through shoe stores and physician's waiting rooms. The Miller Freeman, Inc. Healthcare Communications Group also publishes BioMechanics, a monthly magazine written for physicians and practitioners focusing on body dynamics and ambulation. Other Miller Freeman healthcare publications include Diagnostic Imaging magazine and its international editions, Telehealth Magazine, and several radiology-oriented newsletters and other information products, as well as a conference. Car and Driver Television to Premiere in January on TNN Car and Driver magazine will be taking its road show to TNN, starting Jan. 2, 1999. David Pecker, president and CEO of Hachette Filipacchi Magazines, Car and Driver's publisher, announced that production of a full season of magazine-format, half-hour Car and Driver Television shows based closely on content found in the car enthusiast magazine will begin later this year. Csaba Csere, Car and Driver's editor-in-chief, and his staff will work with RTM to bring the magazine's winning formula to television viewers. "The thrill of driving is such a visual and active experience; we're excited to be communicating even more of that experience to a television audience. Hearing an engine's rumble, watching tire-shredding acceleration, and observing a vehicle swallow passengers and luggage will let us bring our viewers along as we enjoy and evaluate the broad range of vehicles on the American road," said Csere. Car and Driver magazine, headquartered in Ann Arbor, Mich., is the largest circulation automotive magazine. Content includes everything from new car previews, road tests and features to industry news and automotive humor. Click here to return to the homepage of The Write NewsTM Click here to subscribe to our free weekly email newsletter.  www.writenews.com Copyright © 1997-2007 by Writers Write, Inc. All Rights Reserved. |
