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The Write News -- News,
features and resources for media and publishing professionals
News, features and resources for media
and publishing professionals.

Friday, September 25th, 1998
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New Look at Infoseek.com

Infoseek Corporation announced a redesign of its site to give users a combination of manually-reviewed Web sites and Web search results together. The new directory collection is manually edited to give users the best of the Web in one organized format. More efficient use of images and programming code allows pages to load faster.

"The Infoseek brand stands for finding what you want on the Web more accurately, easily and comprehensively," said Barak Berkowitz, vice president of marketing at Infoseek. "Infoseek's new design delivers on that promise in a new way with a consistency and clarity we believe users will respond to immediately. The introduction of this redesign is a strong message of commitment to Infoseek users."

The Infoseek homepage now features a new navigation bar to put all of the most popular tools at the top of the page including Stocks, News, Yellow Pages, Maps, Chat, Homepage Building and Help. The navigation bar is consistent on every page of the new site. In addition, the search box is consistently placed at the top of the homepage and at the bottom of each search page to ensure users always know where to find it.

Today's launch of the new design encompasses the Infoseek homepage and all search results pages. The redesign will be launched in two phases. The second phase of the redesign will be implemented in the first week of October, 1998, and will include a complete redesign of Infoseek Channels.


Longstreet Press Analyzes Per Capita Book Sales at Bookstores

Longstreet researched per capita book sales at bookstores in cities throughout America to determine which cities read (or at least purchased) the most books for their size and which ones read the fewest books. The raw data used in the rankings came from the U.S. Department of Commerce and the American Booksellers Association.

Based on analyzing all U.S. cities, the Top Ten best read populations are in:

  • 1. College Station, Texas
  • 2. Lawrence, Kansas
  • 3. Bloomington, Illinois
  • 4. Ann Arbor, Michigan
  • 5. Lafayette, Louisiana
  • 6. Tallahassee, Florida
  • 7. Lansing, Michigan
  • 8. San Jose, California
  • 9. Wichita, Kansas
  • 10. Iowa City, Iowa
For major markets, the five best read big cities are:

  • 1. New York City
  • 2. Boston, Massachusetts
  • 3. Los Angeles, California
  • 4. San Francisco, California
  • 5. Washington, D.C.
The ten cities that read the fewest books according to the study are:

  • 1. Anniston, Alabama
  • 2. San Angelo, Texas
  • 3. Athens, Georgia
  • 4. Jamestown, New York
  • 5. Brazoria, Texas
  • 6. Rochester, Minnesota
  • 7. Elkhart, Indiana
  • 8. Decatur, Illinois
  • 9. Joplin, Missouri
  • 10. Topeka, Kansas
Among major cities, the that read the fewest books according to the study are:

  • 1. Dallas, Texas
  • 2. Chicago, Illinois
  • 3. Seattle, Washington

Thomson Newspapers Takes Sole Ownership of Online Kids Community

Thomson Newspapers announced that it has acquired full ownership of Curiocity's FreeZone, which it previously operated in partnership with Seattle-based Free Range Media. Thomson Target Media (TTM), Thomson Newspapers' syndicated content arm, will continue to operate and expand the online community for kids as part of its Curiocity for Kids product line.

"This has proved to be a great success, and acquisition is a logical next step," says Stuart Garner, president and chief executive officer of Thomson Newspapers. "We fully believe in a future that includes the integration of online and print products, and this development is an example of the practical execution of that strategy."

Since TTM began managing Curiocity's FreeZone in 1996, traffic on the site has increased from less than 1 million to nearly 7 million page views per month. The site is the online component of the Curiocity for Kids family of products. Other Curiocity for Kids products include the weekly newspaper page Curiocity's BrainStorm, with a circulation of 2.5 million, and Curiocity magazine, which is syndicated monthly to newspapers with a combined circulation of 200,000 and inserted quarterly into an additional 500,000 newspaper copies.


ParenthoodWeb Launches Search Engine and Directory

Parenting Web content publisher ParenthoodWeb has this week launched a new search engine and directory devoted to parenting, pregnancy and family websites. The new site is called The ABC's of Parenting. Thousands of sites and free internet articles are reviewed and ranked according to presentation, content and ease of use.

The site becomes the fourth site in the popular ParenthoodWeb Family of Websites joining the ParentHoodWeb, eSafety.com and RecipeXchange. ABC's of Parenting launches with over 100 detailed categories ranging from general family issues, shopping, fatherhood, college savings, adoption, cooking for the family, genealogy, safety and parenting special needs children.

"We're able to dig much deeper into the web than the general purpose directories and search engines," says Scot Robinson, a principal in the new venture. "While most of our competitors index website homepages and try to encapsulate the review of an entire site in one listing, we include reviews of each aspect of a site and categorize the reviews according to specific content. "A selection of our category Child Abuse Support, for example, will bring up 14 reviews of sites that focus exclusively on this topic as well as segments and articles on larger parenting sites with important content related to child abuse."


Macromedia Inc. Launches NJCommunity

Macromedia Inc. and KOZ inc. has announced the launch of NJCommunity, which unites community groups in Northern New Jersey. Located at www.njcommunity.com, NJCommunity is a partnership of Macromedia, corporate parent of The Record, the Bergen County government, and the Bergen County United Way.

Chief Executive Officer of KOZ, Michael Moran said, "NJCommunity represents the largest adoption to date of KOZ's Community Publishing System by an existing real-world community. This state-of-the-art network will empower and connect thousands of independent governments, organizations, schools, businesses, and groups. The citizens of Northern New Jersey will use KOZ's simple publishing tools to communicate, thereby extending their regional and interest-based affiliations into their online community. At KOZ, we're tremendously excited to see our technology being used in a way that will make a difference in so many people's lives."

At the heart of NJCommunity is Bergen Online, published by Macromedia Inc. Operated by the Bergen County government and the county United Way, the network connects scores of departments, agencies, and non-profit organizations. Among other partners: The Bergen County Association of School Administrators, the Bergen County Council of Churches, and the Academy for the Advancement of Science and Technology.




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