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Tuesday, October 27th, 1998 Media Cynic | Forum | Advertising | Classifieds | Jobs Writers Write® Announces Live Chat with Author Bonnie MacDougal Writers Write® has announced a live chat with author Bonnie MacDougal which will take place tonight, October 27th, at 9 PM Eastern Time. Attorney and novelist, Bonnie MacDougal, will discuss her popular legal thriller Angle of Impact (Ballantine Books, 1998). There is no charge for access to the live chat. A free copy of Angle of Impact will be given away during the live event. Information on logging in to the chat can be found at http://www.writerswrite.net. MSNBC.com Most Popular General News Destination MSNBC on the Internet is the most popular general news website for Gross Audience, according to the latest, September 1998, data from Media Metrix, the PC Meter company. MSNBC.com held the No. 1 position with Gross Audience (the number of unique users multiplied by the number of times they visit a site) for the combined home and work panel with 33.6 for the month of September. In comparison, CNN.com came in second with a Gross Audience rating of 32.5. USAToday.com came in third with a rating of 22.4, while ABCNews.com came in fourth with Gross Audience rating of 13.9. Media Metrix records PC activity by individual users within sample households. All figures are reported monthly. Reach numbers represent the percentage of the Internet population that visits a website during a given month. Educational Publisher Launches The Know Zone Addison Wesley Longman, (AWL) a leading educational publishers, will launch its new online learning center for mathematics. The Know Zone is an online learning service designed to help students with essential math skills, directly support their classroom work, and improve their performance on national and statewide-standardized tests. The Know Zone online program will target students in the critical earlier grades with coverage of fundamental math skills covered in grades 3-8. In The Know Zone, students can select their specific grade level and chapter to practice their lessons at home or at school. Fun, game-like formats provide motivating ways to learn. Students can take practice tests that are correlated to their statewide standardized in a low-risk, low-tension environment. The Know Zone starts with a CD-ROM that activates the web-based subscription, a safe environment that limits inappropriate surfing on the Internet. In the "ParentZone," parents can monitor their children's progress and use the refresher course to help them brush up on their own math skills, so they will be better prepared to assist their children. A similar area known as the "TeacherZone" is available in The Know Zone school edition. Harcourt General Names Pfeffer President Of HarcourtOnline Harcourt General, Inc. announced that its publishing and educational services subsidiary, Harcourt Brace, has promoted Rubin H. Pfeffer, former president of Harcourt Brace Trade Publishers, to the newly created position of president, HarcourtOnline, where he will be responsible for overseeing all of Harcourt Brace's worldwide brand marketing and Internet initiatives. In his new role, Mr. Pfeffer, 47, will be responsible for overseeing development of the company's educational, training, testing, assessment and career counseling businesses on the Web under the common umbrella of a global Harcourt brand. HarcourtOnline will use the Internet as a primary method of communicating the company's image, identifying and developing new on-line markets for products and services, and coordinating the efforts of the Company's business units on web-based infrastructure and technology. "Because the Internet will be such a valuable and dynamic medium for building our image as the world's pre-eminent education company and communicating that message to our customers around the world, we believe HarcourtOnline will be a critical element of our future success," said Brian J. Knez, president and chief executive officer of Harcourt Brace. "Rubin's leadership skills, his 24 years of consumer publishing experience with the Company, and his sophisticated sense of style are the perfect blend of skills to drive this ambitious project." Industry Standard Names Eric Savitz as Executive Editor IDG's The Industry Standard, a newsmagazine of the Internet Economy, has announced the appointment of Eric Savitz, formerly the west coast editor of Barron's, as its executive editor. The publication also expanded its editorial team with the addition of Jackie Cohen to its senior editorial staff. "Having someone with Eric's expertise and reputation on our editorial team enables us to deepen our coverage of the technology marketplace, fortifying our position as the number one source of information about the people, the companies and the business models shaping the Internet Economy," said John Battelle, president and publisher of The Industry Standard. "In addition, Jackie's strong background in online commerce and finance will strengthen our coverage in those areas." As Executive Editor, Mr. Savitz will be responsible for the day-to-day management of editorial content for The Industry Standard's weekly newsmagazine and its online component, TheStandard.com. He will report to Jonathan Weber, editor in chief of The Industry Standard. For nearly 15 years, Mr. Savitz worked in a variety of positions for the Dow Jones Corporation: In the late 80s, he was as a copy editor and reporter covering technology and investing; from 1998 -- 1995, he was a staff writer and Mutual Funds editor for Barron's; in October 1995, Mr. Savitz became Barron's Mutual Funds west coast editor, located at the Northern California bureau he founded. There he focused on technology companies concentrated in Silicon Valley, and wrote a semi-weekly column on technology investing called "Plugged In." Mr. Savitz attended the University of Pennsylvania, where he received his B.A. in Economics in December 1983. As Senior Editor, Ms. Cohen brings expertise in the areas of electronic commerce and online financial services to The Industry Standard. She will also manage and contribute to the magazine's Special Reports series. Prior to joining, Ms. Cohen was the editor of Bank Technology News International, and managing editor of Bank Technology News in New York City. Get Wellness Questions Answered in New Online Community Wellness and health promotion professionals can tap into other professionals' expertise online at Wellness Junction's new Wellness Forum. Forum users can post questions, share stories and search for answers to programming problems from colleagues who are experiencing the same types of situations. "The Wellness Forum is another example of how Wellness Junction is striving to meet our mission -- to be the first place on the Web that professionals and consumers need to go for their wellness and health promotion information needs -- a one-stop shop, if you will, to direct people to the best, most credible information," said Beth-Ann Kerber, one of the site's developers. Wellness Junction, launched in July, currently provides professionals and consumers with news and information on a health promotion and wellness-related issues, including a Story of the Week, a Wellness Bookstore and a Connections section, with links to some of the best sites on the Web for health and wellness information. Plans also are under way to add a Supplier Mart -- an online directory of providers of wellness products and services -- and a Careers section for wellness and health promotion professionals. "Plus, we're always looking for ways to add value to the site through new features or improved services. In that respect, the site will always be a 'work in progress.' You can't meet the changing needs of Internet users without dedicating yourself to changing with those needs," Kerber added. John Glenn Will Talk From Shuttle With Students Via Web Students at a high school and two museums will have the opportunity to ask questions of STS-95 mission commander Curtis L. Brown Jr. and payload specialist John H. Glenn Jr. aboard the Space Shuttle Discovery. The 30-minute event will be broadcast over NASA TV and the Internet. NASA TV will show still pictures of the crew, the students, and the three participating facilities during the student-crewmember exchange. A transcript of the questions and answers will be placed on NASA Spacelink after the event. Groups of students will be located at the John H. Glenn High School in New Concord, OH; the Center of Science and Industry (COSI) in Columbus, OH; and the Newseum in Arlington, VA. Students at COSI will be at the middle and high school level, while students at the Newseum and John H. Glenn High School will be at the high school level. The 30-minute event will be divided equally among the three sites. A transcript of the questions and answers will be placed on the NASA Spacelink website following the event: http://spacelink.nasa.gov/Spacelink.Hot.Topics NASA TV coverage of this educational exchange will be simulcast on the Internet. By using free software, computers made within the last 2-3 years can be used to receive television-like programs. Another online program about STS-95 is scheduled just before the launch on Oct. 29. The topics will include vehicle preparation and information about the science payload. Remote students will be able to interact with NASA experts online. Both events can be found online at: http://quest.arc.nasa.gov/ltc/sto/launch/sts95/ More information on the overall STS-95 mission and John Glenn in particular can be found at this website: http://shuttle.nasa.gov/future/sts95/glenn.html Click here to return to the homepage of The Write NewsTM Click here to subscribe to our free weekly email newsletter.  www.writenews.com Copyright © 1997-2007 by Writers Write, Inc. All Rights Reserved. |
