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Friday, November 6, 1998 Media Cynic | Forum | Advertising | Classifieds | Jobs E-greetings Network Website to Become Free E-greetings Network, the creator of E-greetings digital greetings, announced that all of its E-greetings products will be free to customers as of November 18. E-greetings are like illustrated greeting cards or animated postcards, but sent via E-mail. They are available from San Francisco-based E-greetings Network (formerly Greet Street), a provider of digital greeting products via the internet. Previously, E-greetings Network featured a mix of customer-paid and sponsored products on its website. Now, site revenue will be generated entirely by corporate sponsorships and advertising. "More than 1.5 million customers, who have sent more than four million E-greetings, have already shown us that E-greetings are rewarding for both sender and recipient," said Tony Levitan, E-greetings Network's co-founder and Creator of Chaos. "We listened to our customers, who requested a larger collection of free E-greetings underwritten by corporate sponsorship." "On the business side, sponsorship is quickly replacing banner advertising as the preferred method for reaching targeted audiences. We're currently sending nearly 100,000 E-greetings a day. Moving to a free consumer model will boost our volume even further, which will increase sponsor awareness," Levitan added. E-greetings Animations can be selected and sent from the company's website in the same way as its postcard-style digital greetings. E-greetings of both types can be personalized with individual messages and received by anyone with an E-mail account and access to a web browser. E-greetings content includes both original artwork and licensed images from the entertainment world. Several of the new E-greetings Animations feature Mike Myers' popular "Austin Powers" movie character, as do a number of the postcard-style digital greetings. E-greetings Animations are viewed with Shockwave, a popular, free plug-in from Macromedia that is accessible from the E-greetings Network website. E-greetings Animations download in about 30 seconds with a 56k modem. Harcourt Brace Creates New Scientific Educational Imprint Harcourt Brace & Company, a premier global provider of educational and informational products and services, announced that a joint venture between two of its publishing divisions has led to the creation of a new scientific educational publishing imprint - Harcourt/Academic Press. Drawing on the resources of Harcourt Brace College Publishers and Academic Press, Harcourt Brace's publisher of scientific books and journals, Harcourt/Academic Press will publish scientific books and software. The new imprint focuses primarily on the professional/reference and higher education markets that are directly affected by emerging scientific research, theory or application. With more than 50 titles already in print, Harcourt/Academic Press already has established publishing programs in biology, chemistry, physics, earth science, mathematics and statistics. Notable projects include Introduction to Probability Models, 6th edition, by Sheldon Ross, The BioQuest Library V from the BioQuest consortium, and Advanced Engineering Mathematics by Allen Jeffrey. The global marketing and sales efforts of Harcourt/Academic Press are closely coordinated with Academic Press and Harcourt Brace College Publishers. Harcourt/Academic Press will be directed by its publisher, Michael Sugarman. Planet Direct Adds Content from The New York Times Planet Direct has announced the addition of The New York Times to its Member Info Center. Planet Direct now provides its members with updated daily headlines from The New York Times on the Web, fully integrated into Planet Direct's world, business and high tech news areas, as well as the service's Books and Music Area. The headlines and abstracts link to full-text articles on The New York Times on the Web. "The New York Times is a marquee news brand and one of the world's leading providers of national and international news and information," said Hans G. Hawrysz, president and CEO of Planet Direct. "Adding this sought-after information to our service is yet another example of the premier content we're securing to ensure our members get superior value from their online experience." PBS The Business Channel Relaunches PBS The Business Channel re-launched its website with a new URL, http://www.pbstbc.com, the introduction of free online services for training and business professionals, and improved access to information about its satellite and Web-based distance learning resources for business training. How Trustworthy are You?, an online assessment for managers, is the first in a new series of Web-based resources on the website. This interactive quiz, developed with Development Dimensions International (DDI), asks users to rate their willingness to take blame, delegate tasks, and share credit when credit's due. The site tabulates scores instantly, allowing managers to find out how they view themselves on a scale of trustworthy beyond reproach, to not very trustworthy. Also debuting on the PBS Business Chanell is a section by point2point Communications Ltd. devoted exclusively to the impending Y2K crisis. With assessments on IT, legal and financial issues, the site shows organizations how to assess their Y2K risk, and become Y2K compliant. The mini-site is a supplement to PBS The Business Channel's upcoming seminar Y2K: Triage for Minimizing Corporate Risk (March 24, 1999). PBS The Business Channel was formed in 1996 as a joint-venture of the Public Broadcasting Service (PBS), and Williams Companies, an energy and communications firm. PBS, headquartered in Alexandria, Va., is a private, nonprofit corporation operated by the nation’s 345 public television stations. Click here to return to the homepage of The Write NewsTM Click here to subscribe to our free weekly email newsletter.  www.writenews.com Copyright © 1997-2007 by Writers Write, Inc. All Rights Reserved. |
