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Tuesday, November 17, 1998 Media Cynic | Forum | Advertising | Classifieds | Jobs Reader's Digest Launches New Choices Magazine Online New Choices, a popular publication from Reader's Digest focusing on the mature market, this week announced the launch of a new online community. New Choices offers the 50-plus Internet-savvy user an online destination filled with features including: travel, personal finance, health and fitness, as well as advice for those seeking a second career. The new site will also offer interactive chat rooms and forums for the members to air their views. The old stereotype was that men and women over 50 were trembling technophobes who would never go near a computer, much less a modem, says Gregory Daugherty, Editor-in-Chief of New Choices magazine. That stereotype has been blown away in recent years, like many others about this surprising age group. We know that New Choices readers are fascinated by the Internet. The magazines Online column, introduced last April, is one of our best-read features, far exceeding our expectations. With a subscription-driven circulation of 600,000, New Choices is a prestigious publication with three Folio Awards to its credit (1994, 1997, 1998). The magazine is distinctly upbeat, recognizing the vitality of the mature market. Featured articles and columns emphasize that turning 50 means youre entering a new, dynamic and forward-thinking lifestage. APB Online Launches Police And Crime Internet Service APB Online, an Internet news service exclusively covering the whole of the criminal justice system, has launched at http://www.apbonline.com. "APB will provide the most up-to-date news and information on police and criminal justice issues," says Marshall Davidson, CEO of APB Multimedia. "Our mission is 'To Inform and Serve' -- to provide information that is accurate, responsible, fair and in context. We believe that the more people know about the criminal justice system, the more they will demand of it and the more they will support its improvement. We plan to be the Internet source for police and crime content; like CNET is for technology or SportsLine is for sports." APB has built a large media organization devoted exclusively to the police and crime genre: 24 journalists, designers and technicians in APB's New York City newsroom, backed by experienced crime writers around the country as contributing editors and correspondents. APB's editorial division -- APB News -- is a national news-gathering operation with a focus exclusively on the whole criminal justice system: which includes headline news, coverage of major cases, interactive profiles of famous unsolved crimes, public policy, crime prevention and personal safety. "We've assembled some of the finest crime reporters and criminal justice experts in the country," says Mark Sauter, executive vice president, content, for APB Multimedia Inc. "Our reporters are augmented by a cadre of award-winning contributors around the country and a professional advisory board that includes academics, law-enforcement personnel and even a former FBI profiler." Led by Sauter, an award-winning television and print investigative journalist, and Hoag Levins, former executive editor of Editor & Publisher magazine and its website, the APB News editorial staff includes: Alan Wieder, former deputy editor at Fox News Online; Ed Levine, lead editor on the Bergen Record's (County, N.J.) coverage of police secrecy issues, which won an Associated Press Freedom of Information Award in 1997; and Deborah Baer from The Ladies' Home Journal. Medscape Launches "Journal Scan" Medscape, a professional medical site, has launched a new feature, Journal Scan, to help rescue physicians from information flood. Journal Scan is the clinician's guide to the most relevant articles in the current medical literature. Every week the editors and editorial advisory boards at Medscape review the top journals in various specialties. They summarize the findings of those articles that affect the way medicine is practiced or turn a corner in medical research. Physicians can now find Journal Scans in Medscape's primary care, cardiology, oncology, orthopedics and respiratory care specialty home pages from publications like the New England Journal of Medicine, Journal of the American Medical Association, Journal of the American College of Cardiology, Journal of American Board of Family Practice, Clinical Orthopedics and Journal of Clinical Oncology. "Our editors quickly digest, filter and summarize the leading medical publications so that physicians don't have to sort through thousands of articles to determine what is of interest or of value. We recognize that physicians' time is precious, and Journal Scan helps busy clinicians minimize the number of hours they must spend to keep current," comments Stephen Smith, Editorial Director. "With the addition of Journal Scan," Smith adds, "our coverage of the most significant medical literature offerings is complete." Student Advantage Launches SAM, New College Magazine Student Advantage today announced its latest vehicle to link companies and students with the launch of Student Advantage Magazine (SAM). SAM is a college news, entertainment and lifestyle magazine with direct distribution, addressed to each individual student by name, and delivered by the United States Postal Service. SAM will be the official publication for Student Advantage's more than 1.5 million members across 2,500 campuses nationwide. Published four times a year, the 40 page, glossy, four-color magazine is free to Student Advantage members. Featuring celebrity covers and interviews, each issue of SAM contains college-centric content covering everything from lifestyle, career and health issues to news, entertainment and advice. The magazine is a key component which furthers the company's mission to make college life more affordable and enjoyable. "Our vision is that SAM will function in much the same way that Modern Maturity does for the AARP -- providing our members a useful resource to make college life easier and more enjoyable," said Student Advantage President Ray Sozzi. "SAM is also a great opportunity for companies wanting to reach a qualified audience of college students who are receptive to receiving product and service information from a brand they trust -- it's as simple as that." Vibe/SPIN Ventures and OnRadio Launch Online Presence of Blaze Vibe/SPIN Ventures and OnRadio, an integrated media network for more than 550 radio stations around the country, have announced the launch of Blaze.com, the online extension of popular hip-hop monthly Blaze magazine. A launch party, featuring top hip-hop group "The Roots" and special guest appearances from a number of other top rap acts, including "A+," will be Webcast live starting at 9 p.m. Eastern on November 17 from the El Flamingo club in New York City. Anyone with Internet access can join the party by logging onto www.blaze.com, where live music will be streamed using Window's Media Player technology. "Blaze.com keeps the pulse on hip-hop culture by delivering information and entertainment as soon as it happens," said Ricardo Ramirez, CEO of OnRadio. "OnRadio's urban station affiliates are excited about receiving this exclusive, cutting-edge content on their Web sites." "Blaze.com will be a timely, exciting extension of the magazine, and OnRadio is an ideal partner because of its extensive network of stations," said Jesse Washington, Editor-in-Chief of Blaze. "Blaze.com editors will be working side-by-side with editors from the magazine. Our goal is not only to provide added daily content, but to support the stories printed in Blaze with sound bites, record listings, full interview transcripts, reader surveys, and the like. The end result will be more entertaining, useful information for our readers." Vibe/SPIN Ventures, Blaze and OnRadio will also partner to re-launch Vibe.com in January 1999 and launch Spin.com in March 1999. In addition to original digital content, each of the VSB sites will feature a searchable database of the entire history of each print magazine. TPI, the ethnic marketing division of Interactive8, one of New York's leading interactive agencies, designed the Blaze.com Website, and will also design the others. American Experience Online Launches New Season The American Experience Online has announced America 1900 from PBS's acclaimed history series, which is newly designed for 1998-99. The America 1900 site launches Monday, November 16, 1998, on PBS Online at. The American ExperienceE, winner of the 1998 Primetime Emmy Award for Outstanding Non-fiction Series, produces a companion website for each new program in the series, with interactive features, timeliness, RealAudio Interviews and teacher guides. Coming in January: "Race for the Superbomb", a website examining the competition between the United States and the Soviet Union to build a hydrogen bomb. PBS Online, PBS's award-winning site on the Web, produces high-quality Web programming as it pioneers the convergence of television and the Internet. PBS Online features more than 50,000 pages of content as well as companion Web sites for more than 300 PBS programs and specials. 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