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Friday, November 20, 1998 Media Cynic | Forum | Advertising | Classifieds | Jobs New Newspaper, Viet Mercury, to Publish in January, 1999 Viet Mercury, a new Vietnamese-language newspaper published by the San Jose Mercury News, will begin publication January 29, 1999. This free distribution weekly will have an average distribution of 17,500 and will be available at 500 racks and store locations in Santa Clara County. The debut of Viet Mercury means that the Mercury News will be publishing simultaneously in three languages: English, Spanish and Vietnamese. Each week, Viet Mercury will offer local news, international news, features about health and family matters, business and technology coverage, entertainment articles and sports coverage. Viet Mercury also will include regular dispatches from Mark McDonald, bureau chief for the Mercury News' Vietnam bureau. Mercury News Publisher Jay Harris, who also will be publisher of Viet Mercury, said, "Vietnamese-Americans represent a large, vibrant and growing part of our community. The mission of our newspapers is to meet the information needs of all members of our market, and our research indicates the majority of Vietnamese adults prefer to read in their native language. "The emerging Vietnamese community in San Jose is already one of the great chapters in our city's history. Our entire community will benefit from its contributions to our economy and our culture," Harris continued. "The Mercury News has served the Greater San Jose community for nearly 150 years and we are committed to serving the entire community in the years ahead. Viet Mercury is another key element in our effort to act on that commitment." Veteran journalist De Tran has been named editor of Viet Mercury. Tran, an 11-year employee of the Mercury News, most recently served as a reporter for the Mercury News' diversity team, where part of his responsibilities included covering the Vietnamese emigre community. He also has been a staff writer for the Los Angeles Times. Tran has a degree in journalism from San Francisco State University. Kanakaris and Brentwood Media To Produce L.A.WebWatch L.A. WebWatch is the name of a new publication premiering in Los Angeles which is a guide to live events, downloadable content and the business of the Internet. Jeff Hall, president of the Brentwood Media Group and former president of the Los Angeles Times Valley and Ventura County editions, and Alex Kanakaris, chief executive officer of Kanakaris Communications Inc, announced the joint venture. WebWatch Inc. will be equally owned and operated by Kanakaris Communications and Brentwood Media Group "This project represents a long time plan by Mr. Kanakaris and myself to work together on a publication which would mate print media with cyber media. It is designed to be a franchise whereby new regional editions can be launched with preformatted editorial and national advertising, and room for localized content and ads," Hall explained. The premiere edition of WebWatch will have a targeted distribution in the Los Angeles area, described as "one of the world's largest and most affluent internet marketplaces," by WebWatch Inc. It will initially be released monthly, will be free, and will be printed on high-quality newsprint. There will be feature links between the printed paper and Kanakaris' proprietary websites. Telecommute Magazine Launched Telecommute is a new monthly magazine designed to serve the more than 15 million people in the United States who telecommute -- that is they work full time or part time at a remote location from their companies' headquarters. Published by Murphy Media Group, Telecommute is written for telecommuters and teleworkers, and will contain "how-to" features about human resources, policies and procedures, technology, management by performance, reporting systems, and dealing with specific remote workplace problems. The magazine was launched October 26, at the annual conference of the International Telework Association and Council (ITAC) in Washington, D.C. Telecommute will be the official publication of ITAC and will also be available at discounted rates to other associations and companies with formal telecommuting and telework programs. Telecommute Publisher Melissa Murphy comments, "Telecommuters are trendsetters who are showing others a new way to work. It's an exciting journey, and we want to make the trip easier and more productive for the remote workers and those who manage them." Ziff-Davis Increases Investment in Red Herring Communications Ziff-Davis has announced that it has made an additional investment in Red Herring Communications, Inc., the privately-held publisher of Red Herring Magazine. Eric Hippeau, the Chairman and CEO of Ziff-Davis, said, "We have a strong commitment to the community forming around the Internet Economy, as does the Red Herring team. It is our belief that the Red Herring brand will continue to play a pivotal role in chronicling the development of this emerging marketplace. We look forward to partnering with them to meet the needs of the burgeoning Internet Economy." Ziff-Davis made its initial investment in Red Herring Communications in 1997. In addition to the investment, the two technology media companies jointly developed online content for ZDNet and are co-producing COMDEX Venture Forum, a high-level management conference for strategic decision makers and emerging companies working on creating new technologies for the future. With today's investment, Ziff-Davis will receive another seat on Red Herring Communications' Board of Directors, which will be occupied by Tom McGrade. McGrade, Executive Vice President of ZD Publishing, joins Hippeau, Perkins, Christopher Alden, president and editorial director of Red Herring Communications, and individual investor Ronald Conway on the board. Intel and Science Service Resource for Science Students and Teachers Intel Corporation and Science Service announced the revival of a directory, which contains more than 300 listings of science training programs available in the United States. Forty-five thousand copies of the "1999 Directory of Science Training Programs for Teachers and Students" are being distributed to both public and private schools across the nation. For the first time, an online version is also available at www.sciserv.org. Tracy Koon, Intel's director of corporate affairs, cited results from the Third International Mathematics and Science Study (TIMMS) as a call to action for Intel: "Today U.S. high school students are less prepared in science and math than their international counterparts. We know that improving science and math education is a key to keeping our nation competitive in this technologically advanced global economy. This new directory was one way Intel could provide practical help to increase student achievement in these vital areas." The directory began its life in 1982 as the "Directory of Student Science Training Programs for Pre-college Students," produced by Science Service and funded for many years by the National Science Foundation. The last printed edition of the directory appeared in 1994. This year, Intel provided the funding needed to update and improve this important resource publication, and for the first time, include listings of programs available for teachers. Science Service is a nonprofit organization based in Washington, D.C., that has for the past 75 years promoted public understanding and appreciation of science through publications, outreach programs and science education programs. For more information on Science Service see www.sciserv.org. Hard Rock Cafe to Launch hardrock.com USWeb Corp. has announced a partnership with Hard Rock Cafe to implement its comprehensive Internet strategy following the launch of Hard Rock's website. USWeb's Entertainment and Media Practice has provided strategic consulting and technology expertise to build hardrock.com, the Orlando company's first Internet site. The new site serves as a center of community and commerce for Hard Rock's holdings, aggregating online and offline activities ranging from music news and special events, to visitor incentives, unique merchandise and rock photography. The company's Internet presence will serve as an enabling platform for a variety of new ventures and as a means of tying together its geographically dispersed enterprises. "With USWeb, we are able to capture the energy and excitement of our cafes, hotels, music memorabilia and performance venues," said Jim Berk, President and CEO for Hard Rock Cafe International Inc. "Our presence online is fundamental to the ongoing, aggressive expansion of our business, as we pursue new initiatives as a full-scale entertainment and leisure company. We've built our Internet strategy on our own timetable, and USWeb's expertise can deliver our strategy. The new site makes a powerful statement about extending our core business to the Internet in compelling, creative ways." E-Commerce Success Stories Confirm 'There's Money Online' The E-Commerce Times has released a series of e-commerce success stories, featuring large corporations, as well as small businesses that are successfully selling online. These in-depth interviews confirm that Internet sales efforts are bearing rewards for businesses in a wider variety of industries than previously expected. In these exclusive interviews, entrepreneurs, CEOs, and corporate managers offer their perspectives about what makes their e-commerce-enabled websites successful. They share real-world knowledge about what works and what does not, plus their biggest online selling surprises, and expert advice for electronic commerce newcomers. According to David Geller, industry analyst for the E-Commerce Times, "This is what everyone's been looking for -- reports from the trenches, from the people who have been there, done that and know what it takes to succeed at e-commerce. Our research indicates that 1999 will be the year of electronic commerce, and businesses like these, that have made an early commitment, will be well positioned for ongoing success." Some of the interesting e-commerce trends involve affiliate programs, automated payment processing, and the diversity of products that sell well over the Internet. Click here to return to the homepage of The Write NewsTM Click here to subscribe to our free weekly email newsletter.  www.writenews.com Copyright © 1997-2007 by Writers Write, Inc. All Rights Reserved. |
