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Friday, December 11, 1998 Media Cynic | Forum | Advertising | Classifieds | Jobs LookSmart Launches Local Directories LookSmart Limited has introduced the addition of localized search capabilities in 65 U.S. markets, making LookSmart the most comprehensive provider of quality local websites. The localized searches are mini-directories that enable users to tab back and forth between local and global content on the site. "The addition of local directories adds depth, personalization and user convenience to the site," said Evan Thornley, co-founder and CEO of LookSmart. "Now our users have access to three levels of search results: sites from the city of their choice, sites from all of LookSmart and sites from AltaVista Results -- comprehensive searches at the click of just one button. From an advertising perspective, these local directories will allow advertisers to target their audience much more specifically than before." LookSmart editors partnered with Cox Interactive Media (CIMedia) editors from local CIMedia city sites who are familiar with the 65 markets. The LookSmart local directories will also be incorporated into CIMedia's local city guides. New Issue Of Servlet Central Online The new issue of Servlet Central is Online. Servlet Central is an online publication dedicated to providing highly focused information on server-side Java. Each issue contains articles and columns written by people using servlets, Enterprise JavaBeans, object request brokers, and other server-side Java technologies to build next generation applications, Intranets, and web sites. The theme for the current issue is "JSP, Security, and Sessioning." In addition to the articles related to the issue's theme, there is a range of other informative articles and regular columns devoted to servlet development. Servlets are Java components that extend the functionality of a traditional web server. Servlets provide advantages over traditional CGI applications on the server; they allow developers to build robust, secure, and scalable server-based solutions much more quickly than possible in the past. All major web server platforms now support servlets either natively or through third party add-ons. Servlet Central is published by Servlet Central Publishing, a division of Electronaut Software Corporation. Electronaut provides next generation hosting services, such as servlet support, for technology focused firms. Greenpeace Launches New Website Greenpeace announced today the launch of its redeveloped website. The site has been completely redesigned and features numerous new sections and capabilities. "We wanted a completely new look for the site," said Adlai Amor, Greenpeace Director of Communications. "This site updates the image of Greenpeace on the Internet, expands the scope and accessibility of our information and provides opportunities for individuals to actively participate in our work." There are several new sections of the site including "Save The Planet" which houses the Greenpeace action center. The action center gives individuals the opportunity to make their voices heard on the most pressing environmental issues by sending online faxes and e-mails to government and industry. "Inside Greenpeace" provides staff profiles, job listings, organizational history and a "time machine" which can be used to view historical moments from Greenpeace over the past 28 years. The "Media Center" features the latest news, online media kits and a publications archive. In its multimedia section visitors can watch Greenpeace videos online. The "Green Room" includes the "Kids' Clubhouse," a quiz, a weekly online poll and online postcards. "It was important to us that people who come to our site are able to do more than just read about our work," explained David Barre, Coordinator of Creative Services for Greenpeace. "With that in mind, we developed activist tools like the action center and other interactive elements such as the online postcards and question of the week." SonicNet Launches on AOL SonicNet announced that it has launched on America Online as an anchor tenant on AOL's Music Channel (keyword: SonicNet). SonicNet will receive placement on AOL's Music Channel giving AOL's members access to SonicNet's music news, album reviews, and audio and video programming. To inaugurate the launch, SonicNet will produce a series of events, including an exclusive contest with Elektra Recording Artist Busta Rhymes. With a string of platinum releases in his past, Busta's newest recording, E.L.E, will be released on December 15th. The contest, presented in conjunction with Elektra Entertainment, will enable AOL members the first opportunity to win tickets to a pre-selected Busta Rhymes appearance, including airfare, accommodations, and spending money. Additionally, SonicNet will present a "Best of '98" series throughout the month of December, highlighting SonicNet's artist-driven events and cybercasts. "We think we've got the best music content on the Internet, and now we intend to have the best music channel on AOL," said Nicholas Butterworth, SonicNet's President and Editor-In-Chief. "That's a pretty high standard, but SonicNet has always been the leader, and we believe we have a lot to offer AOL members." SonicNet's original content includes daily music news, album reviews, Website reviews, artist interviews, artist chats, live concert broadcasts, and music video and audio programming. Additionally, SonicNet provides links to a database of online music resources with more than 50,000 URLs covering artist sites, record label sites, fan pages, music magazines, concert information, retailers, and others. Click here to return to the homepage of The Write NewsTM Click here to subscribe to our free weekly email newsletter.  www.writenews.com Copyright © 1997-2007 by Writers Write, Inc. All Rights Reserved. |
