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Wednesday, January 20, 1999 Media Cynic | Forum | Advertising | Classifieds | Jobs HBO Launches New Entertainment Website for Kids HBO has launched a new entertainment web site for children at www.hbo4kids.com as a companion to its kids-oriented channel HBO Family. Created for ages six to 12, the site encourages children to play online and off and to involve their parents in projects and experiments. To develop www.hbo4kids.com, HBO worked with Xceed's interactive division, Reset. The extra challenge presented by creating an entire "kid safe" environment on the World Wide Web presented the firm with an opportunity to apply its expertise in online entertainment to the burgeoning Internet youth community. "Our goal for this site was to create a stimulating and interactive place for kids that wasn't solely focused on TV programming," said Dolores Morris, vice president, HBO Family. "We think kids will like the content while their parents will like the non-commercial and educational aspects of the site." Billboard Talent Net Announces Launch of the BTN Lounge Network Billboard Talent Net (BTN), an Internet showcase for new and developing artists, has announced the launch this month of The BTN Lounge Network. To further support local development of unsigned and emerging artists and repertoire, The BTN Lounge Network permits syndication of BTN's premium music and artist information for online distribution into select key markets. BTN will enable each Lounge to provide access to artist and music rankings, such as the weekly BTN Top 10 and Radio BTN Top 50. Visitors are invited to register, sample music and vote for their favorite artists. Each Lounge tabulates its own users' votes, contributing to a market-specific Top 10. Starting with the weekly publishing of the Top 10 Germany, each of the market-specific Top 10 rankings will provide insight into the popularity of some of today's most outstanding new and emerging acts, according to a particular market's audience. "While BTN already provides worldwide exposure to new artists and music, the BTN Lounge Network specifically enhances our commitment to local artist development in key markets," said Andreas Wuerfel, General Manager of Billboard Talent Net. "Each individual Lounge affords our artists with an opportunity to be heard and seen both at home and abroad, while providing local audiences with a unique window into an international pool of outstanding emerging artists. It is clearly a win win situation for everyone involved." Doubleday, MSNBC.com and HP Create Sneak Preview John Grisham's New Novel Hewlett-Packard Company has announced that it has teamed up with Doubleday and MSNBC on the Internet to offer MSNBC visitors an new way to preview the upcoming novel from author John Grisham. Printed excerpts of John Grisham's latest book, The Testament will be available on MSNBC.com via HP Instant Delivery software and also will be promoted on the John Grisham website at http://www.jgrisham.com. Now through Feb. 2, visitors to the John Grisham section on MSNBC can download HP's free Internet printing software, Instant Delivery, which will enable them to receive printed excerpts of Grisham's new novel, The Testament. Participants will be directed to the Instant Delivery Web location. There, visitors can download the free software and schedule the book excerpts to be printed automatically to their HP DeskJet printers. Delivery of the excerpts is slated to begin Jan. 28. "John Grisham's The Testament is as surprising and fresh a novel as he has ever written," said Stephen Rubin, president and publisher of Doubleday, which publishes Grisham's work. "It's exciting to partner with MSNBC.com and HP to promote his latest book in this equally innovative way." "We intend for Instant Delivery to become a paradigm shift for the publishing industry," said Antonio Perez, HP vice president and general manager for the Inkjet Products Group. "We feel fortunate to be working with MSNBC.com and Doubleday to provide excerpts written by one of America's favorite authors." Instant Delivery enables consumers to choose popular online publications or specific Web pages -- and schedule delivery to their home or office printer. At the designated time, Instant Delivery automatically logs onto the publisher's website, and then retrieves and prints the publication in a compact format that's easy to read and share. In addition to MSNBC, other leading publications and news providers such as CBS Sportsline, National Geographic Interactive, Slate Magazine, TIME Inc. New Media, USA TODAY, and Marvel Online offer delivery through Instant Delivery. Click here to return to the homepage of The Write NewsTM Click here to subscribe to our free weekly email newsletter.  www.writenews.com Copyright © 1997-2007 by Writers Write, Inc. All Rights Reserved. |
