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Monday, January 25, 1999 Media Cynic | Forum | Advertising | Classifieds | Jobs The HowToWebTM Update Relaunches The HowToWebTM Update, a monthly newsletter featuring the best websites with a different theme each month, has been relaunched. The theme of this month's issue is the Millennium and the Y2k problem. As the next millennium approaches, we will be faced with some pressing issues about our future including a potentially disruptive computer bug and some exciting new technologies, not to mention finding a great place to spend New Year's Eve 1999. This month's issue provides readers with a list of websites with helpful information about the Y2K computer bug, the Millennium debate, and information about festivities and events occurring in 2000. The Update can be found online at http://www.writenews.com/howtoweb/. Site reviews are also archived on HowToWeb.com, an Internet guide and navigational website. In addition, the Update is also delivered by email. Free subscriptions are a available by emailing update-list-request@howtoweb.com with subscribe as the subject of your email. Kate Dobson Named Publisher of CMP's InformationWeek InformationWeek magazine has named former Scientific American publisher Kate Dobson as its publisher, announced Tony Uphoff, vice president and group publisher of CMP's Business Technology Group. Dobson replaces Uphoff, who continued to publish InformationWeek after assuming broader responsibilities last year. "Kate shares our thinking that a great magazine goes way beyond the printed page, becoming a powerful media brand to both the reader and advertiser," said Uphoff. "Kate's deep regard for creating a high-quality editorial product that readers and advertisers love and respect, combined with her experience in developing value-added brand extensions - such as face-to-face conferences that strengthen the reader community - will be invaluable to us as we continue to expand the InformationWeek media platform." Dobson began her nearly twenty-year career in publishing with CMP in 1981 as a district manager for Information Systems News, which later evolved into InformationWeek. In 1983 she joined The Economist as manager of its U.S. edition where she was instrumental in developing the launch of the 150 year-old British title. In 1985, she joined Scientific American as corporate advertising manager and was named associate publisher in 1993 and publisher last year. Ivana Trump Launches New Magazine Ivana's Living in Style, a new magazine for America's women, was launched today by Ivana Trump and Globe Communications Corp., an international publisher based in Boca Raton, FL. "Our magazine gives a fresh, practical look at fashion, beauty, business, home decorating, food and fun," says Ivana, the new publication's editor-in-chief. "We're dedicated to helping folks who love gracious living but don't have the time -- or the patience -- to hand-paint a vase. Style isn't about money. It's all about know-how. And that's what my magazine gives its readers -- news that they can use on the hot new trends and the classics. After all, it only takes a lot of imagination and a little exertion for us to create an exciting new world and lifestyles for ourselves. I always say, 'life isn't a dress rehearsal -- we should enjoy it to the fullest.' That's the attitude Living in Style will share with its readers." About 600,000 copies of Ivana's Living in Style will be distributed at newsstands, bookstores, department stores, and supermarkets throughout the United States and Canada beginning Thursday, January 28. Ivana's Living in Style has a cover price of $3.95 in the United States and $4.95 in Canada. James R. Guthrie Resigns to Pursue Other Publishing Interests EMAP Petersen has announced the resignation of James R. Guthrie as Executive Vice President of its publishing division. Guthrie said, "I came to Petersen two years ago to help build a new Petersen sales network and to establish new research and creative services departments. We moved much faster than I thought possible in successfully creating and marketing the new Petersen as a marketing solutions company. I'm looking forward to the next big challenge and wish the new EMAP Petersen every success." Mr. Guthrie was a senior advertising sales executive at Petersen, where he was responsible for corporate ad sales packages, advertising promotion and research. Prior to joining Petersen, Mr. Guthrie was Executive Vice President, Marketing Development, of the Magazine Publishers of America (MPA) and President & COO of the advertising agency John Emmerling, Inc. McGraw-Hill Partners With FamilyEducation Company The McGraw-Hill Companies and the FamilyEducation Company has announced that McGraw-Hill Consumer Products has become a one-year Network Sponsor for FamilyEducation Network (FEN), the FamilyEducation Company's award winning website. McGraw-Hill Consumer Products has chosen to sponsor the FamilyEducation Network's online educational content. Banner advertisements will provide a direct link to www.MHkids.com, the McGraw-Hill Consumer Products website, where parents can register to receive a free subscription to an educational parent newsletter. In addition, parents will be able to purchase workbooks, software and other learning materials through the FamilyEducation Network's online store. "McGraw-Hill Consumer Products and the FamilyEducation Company share a vision of helping parents who care about their children's education," said Vincent F. Douglas, senior vice president, McGraw-Hill Consumer Products Division. "The products and services offered by our two organizations make a difference by providing a vital link between school and home. Our shared goal is to provide support and resources for parents to help their children be successful." "The partnership with McGraw-Hill Consumer Products combines the category leader of educational websites with the nation's largest educational publisher," said Jonathan Carson, Co-Founder and CEO of the FamilyEducation Company. "Now time-pressed parents have trusted industry leaders working together to increase family involvement in education." Children's-Story Website Launched C. Joseph Smith, author of the Tuddle And Rumkin series of children's stories, has announced the launch of Tuddle And Rumkin's Mouse House, a website aimed at distributing stories to readers online. Tuddle And Rumkin are the featured characters of a series of children's stories about the adventures of these two cute mice and their friends. Each story may be downloaded by site users in .pdf (Adobe Acrobat) format. The cost of each story is US $2.95 (with the exception of 2 stories free to visitors) by credit card, with download capabilities immediately following authorization. Currently containing over 20 stories, Tuddle And Rumkin's Mouse House will continue to grow as new material becomes available. In addition to story distribution, the site also delivers background about the author, information about story characters, and provides for author contact via on-site email capabilities. "The Tuddle And Rumkin website is designed to accommodate the schedules of busy parents who would like to have instant access to charming bedtime stories to read to their children," said C. Joseph Smith, author of the Tuddle And Rumkin series. "I'm confident that parents will appreciate the presentation of wholesome values that each story delivers." 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