|
|
writenews.com
|
*Archvies -- Wednesday, January 27, 1999 Media Cynic | Forum | Advertising | Classifieds | Jobs Jeannine Shao Collins Named Publisher of Better Homes and Gardens Magazine Meredith Corporation has announced that Jeannine Shao Collins has been promoted to the position of Publisher of Better Homes and Gardens magazine, effective immediately. Previously, Shao Collins was Associate Publisher of Better Homes and Gardens. Prior to being named Associate Publisher last January, Shao Collins was Advertising Director at Better Homes and Gardens for three years. She joined Meredith in 1993 as New York Advertising Manager for Ladies' Home Journal magazine. Prior to that, she held advertising sales management positions at Prevention magazine and Woman's Day. "Jeannine has displayed tremendous leadership qualities during her tenure with Meredith," said Jerry Kaplan, Group Vice President of the Meredith Publishing Group. "She's smart, creative, decisive, absolutely committed to client service, and has played a large role in Better Homes and Gardens record success. I expect Better Homes and Gardens to continue to flourish under her guidance." Shao Collins holds a Bachelor of Arts degree in Economics from the University of Rochester. She replaces Alex Mironovich, who is leaving Meredith to accept a position with another company. Iconocast To Be Spun Off by Imagine Media Imagine Media has announced that it is spinning off Iconocast, an Internet marketing e-mail list and site into an autonomous entity called Iconocast Inc., to be headquartered in San Francisco. With more than 33,000 subscribers, Imagine Media will retain a minority interest in the new company with the majority held by Iconocast's editor and publisher, Michael Tchong. Imagine will also continue its Business 2.0 sponsorship of Iconocast. The spin-off will allow Iconocast to more aggressively pursue its new media strategy, which calls for a significant brand franchise expansion in 1999. Imagine CEO Chris Anderson explained that with the interest being lavished on Net companies these days, he and Michael both agreed Iconocast would be better served as a stand-alone, Internet pure play. Launched in February 1997, Iconocast provides marketers with analysis of the rapidly developing science of interactive marketing, a market that is set to grow to $14 billion by 2003, estimates Tchong. National Amusements Creates Website National Amusements, a multi-billion dollar entertainment company, has created its own entertainment website that provides access to information about National Amusements and many of its popular entertainment properties. The new site is the hub of National's universe of 1,270 motion picture screens and major entertainment, publishing and media properties that include Viacom, Inc., Paramount Communications, Nickelodeon, Simon & Schuster, Blockbuster Video and MTV Networks. National website users can win movie merchandise, free film passes, walk-on parts in films, trips to movie sets, amusement parks, and other prizes. In addition, National offers a free email newsletter that provides information about its latest theatre openings and promotions. eMarketer and E-Commerce Times Announce News Syndication Alliance eMarketer and E-Commerce Times have jointly announced a news syndication and information alliance that brings together the business information resources for the internet industry. The agreement calls for eMarketer to feature daily headlines and news stories from the E-Commerce Times on its website while the E-Commerce Times will feature eMarketer's eQuiz on its site. "This alliance will provide additional quality content to both companies web sites," said Alfstad, eMarketer's publisher. "Since being formed, both eMarketer and E-Commerce Times have represented new sources of information that help internet executives make the best business decisions. We believe the addition of the outstanding writing and coverage of the news that the E-Commerce Times offers each and every day, is consistent with our mission to bring the best news sources to our readers." According to Richard Kern, associate publisher of the E-Commerce Times, "Our alliance with eMarketer represents an opportunity for both companies to capture additional market share. eMarketer is a premier producer of e-business marketing research and, therefore, both supplements our content and helps drive a highly targeted e-commerce readership to our site. This is truly a win-win-win situation for the E-Commerce Times, for eMarketer and for our advertisers, who will enjoy even greater exposure to qualified consumers of e-commerce products and services." HarperCollins Publishes Naomi Judd's First Children's Book HarperCollins Children's Books has announced the publication of Naomi Judd's first book for children, Love Can Build a Bridge (May, $15.95, All Ages) illustrated by Suzanne Duranceau. Love Can Build a Bridge portrays a sequence of children helping one another and the final spread depicts them joining hands to form a bridge around the world. Naomi Judd says, "Love can always build a bridge to connect you with someone. The materials such metaphorical bridges are made of are kindness, respect, fairness and caring." The accompanying tape includes the recording by Naomi and Wynonna Judd from their 1990 album Love Can Build A Bridge. The lyrics are also included in the back of the book. A portion of the royalties received from the sale of this book shall benefit the Judd Family Foundation Inc., a non-profit organization. Click here to return to the homepage of The Write NewsTM Click here to subscribe to our free weekly email newsletter.  www.writenews.com Copyright © 1997-2007 by Writers Write, Inc. All Rights Reserved. |
