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Thursday, February 11, 1999 Media Cynic | Forum | Advertising | Classifieds | Jobs MarketWatch.com Partners with CompuServe MarketWatch.com has announced that it has partnered with CompuServe, a subsidiary of America Online, Inc. to create the Financial News Center. This co-branded site will give CompuServe users access to CBS.MarketWatch.com's analysis of global markets, including news stories, stock information, polls, and feature stories. Users can access the service through the CompuServe's Personal Finance Channel and directly from CompuServe's Main Menu. Larry Kramer, President and CEO of MarketWatch.com, said, "From day one, our mission has been to provide the best market analysis on the Internet. In today's economy, investors need to know what's happening as it happens, not the next day or the following week. Our partnership with CompuServe is a testament not only to the quality of our journalism, but that the CBS.MarketWatch.com service is becoming the standard for business news on the Internet." "Through our partnership with MarketWatch.com, CompuServe's members now have immediate access to important business and financial information when they want it," said Audrey Weil, CompuServe's Chief Operating Officer. "We continue to partner with the best interactive brands to make CompuServe the best Internet solution for busy adults." Miramax Films and Hearst Magazines to Publish Talk Magazine Miramax Films and Hearst Magazines announced today that they have entered into a joint-venture agreement to publish Talk, a new general interest monthly magazine edited by Tina Brown. The magazine will debut in August with the September, 1999 edition. Talk magazine, which will premiere with a circulation of 500,000, will be a provocative and topical publication offering commentary, criticism, reporting, opinion and profiles. Under the terms of the agreement, Hearst Magazines will take a 50 percent joint-ownership stake in Talk magazine and assume certain management responsibilities including circulation and manufacturing management, as well as newsstand distribution and subscription fulfillment through its subsidiaries Hearst Distribution Group, Inc. and Communications Data Services. Miramax's Talk Media will be responsible for editorial content, advertising sales and marketing. In July of last year, Miramax Films established Talk Media in conjunction with Tina Brown and Ron Galotti to publish Talk magazine, produce television programming and publish books. The venture with Hearst Magazines is limited to Talk magazine and its related website. "This is a fantastic partnership," said Harvey Weinstein, co-chairman of Miramax Films. "The team at Hearst Magazines -- Frank Bennack, Cathie Black and Mark Miller -- is the finest in the publishing business, and to have them at our side will only help to ensure the success of Talk magazine. My brother Bob and I are grateful to Michael Eisner and Peter Murphy at Disney, who were instrumental in putting this deal together." Tina Brown, chairman of Miramax's Talk Media, said, "Talk magazine is off to a great start and our vision for creating a new magazine that will both reflect and shape the American conversation is quickly becoming a reality. We're very excited to have Frank Bennack and Cathie Black as our new partners. Hearst is the best publisher in the industry, and combining our resources, I am confident we will establish Talk as one of the most widely read and one of the most influential magazines in the marketplace today." EMAP Petersen, Inc. Acquires General Media's Automotive Magazine Group EMAP Petersen, Inc. announced that it has entered into an agreement to acquire General Media's Automotive Group, which includes four monthly magazines, Four Wheeler, Stock Car Racing, Ipen Whell, Drag Racing Monthly and the rights to Four Wheeler TV. These publications will become part of Petersen's current Automotive Group, which includes Hot Rod, Peterson's 4-Whell & Off-Road, Richard Petty's Stock Car Racing and 20 other titles. On making the announcement, Petersen's Chairman and CEO James D. Dunning, Jr. said, "The acquisition of these four titles along with our dominant position already established in these markets fully surrounds the enthusiasts of these exploding niche markets. The addition of Four Wheeler TV furthers our strategy of adding new multimedia opportunities at Petersen for its advertisers and customers." African-American Achievement Celebrated on New PBS Website PBS Online has announced the debut of "The African-American experience. Organizing content into arts, living, history, politics, and people categories, the African-American Journey site provides an index of more than 100 sites, interviews and articles that address the African-American experience. It also offers a monthly guide to PBS television programming with African-American themes, an area for kids, and links to African-American content. "We are proud to offer a resource that builds on PBS's tradition of providing high-quality, culturally-diverse programming," said Cindy Johanson, vice president of PBS ONLINE. "The African-American Journey site will be a valuable and important tool for families, teachers, students and lifelong learners of all ages." 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