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Thursday, February 18, 1999 Media Cynic | Forum | Advertising | Classifieds | Jobs L.A. Times Syndicate Unveils New Line of "TimesLink" Web Products The Los Angeles Times Syndicate will launch a new line of editorial products for websites this week at the Interactive Newspapers Conference in Atlanta. The products, developed by the Syndicate's recently created New Media Division, include an interactive travel package, a golf course database, and online versions of the popular Sydney Omarr horoscope feature, the John Gray (Men Are From Mars, Women Are From Venus) column and a syndicated version of the Surfing the Net With Kids website. "These new offerings are just the beginning of our program to develop a wide variety of interactive products to help Web customers attract advertisers and users to their sites," said Steven Christensen, senior vice president of New Media. He said the syndicate has named the new product line "TimesLink," which can be viewed at www.timeslink.com. Jeffrey Lin, the syndicate's managing director of New Business Development, said the sales effort for TimesLink products is not limited to newspaper online sites. "We want to attract new customers from the full spectrum of websites, portals, e-commerce companies, corporate and associate sites, and not just in the U.S., but worldwide," he said. "We see tremendous opportunities in this exciting new market," Levine said. "And, as the premiere source of editorial content, we think the syndicate is perfectly suited to help websites build their own business and revenues." Mardi Gras Website Experienced Traffic Boost A new consumer website for Mardi Gras experienced a sharp spike in traffic during the final days of the festival, which ran this year from January 6 through Fat Tuesday, February 16. "We started at ground zero," says Jay Heneghan, marketing manager for New Orleans Net, the parent company of NOLA Live, which produces the MardiGras site. "But it's been building steadily ever since January, when we went on line. "Our traffic has gone from 30,000 to 4.5 million page impressions a day, recorded Monday, February 15 and we expect to have doubled that on Mardi Gras Day, February 16," Heneghan says. "There's no better place to find gifts unique to Mardi Gras," she explains. "Our vendors are selling lots of masks, as well as the more traditional Mardi Gras gifts. Many are by local artisans, including commemorative pieces and collectibles. Even Mardi Gras tree ornaments are selling, as well as pendants and art work from various local artists such as Robert Guthrie. Online Magazine to be launched by American Alliance American Alliance Corporation has announced its plans to launch an online magazine with content, features and information on a wide range of subjects, including entertainment and film, sports, technology, news, health, politics and religion. Scheduled for release through its website, in approximately 90 days, American Alliance's new online magazine will allow subscribers to customize content specific to their own unique interests, with audio and video content. American Alliance Corporation is an aggregator and broadcaster of targeted Internet streaming media content. Among other online content, American Alliance will also broadcast live pay-per-view seminars and entertainment, trade shows, conferences, and training events on a worldwide basis. The Company has offices in Buffalo, NY, Richmond Hill, Ontario, and opening soon in London, and Singapore. Amazon.com and Francis Ford Coppola Team Up to Celebrate Short-Story Writers Online retailer Amazon.com (has created a new area in its bookstore to feature filmmaker Francis Ford Coppola's literary magazine, Zoetrope: All-Story. The new Zoetrope feature will present a selection of works from some of today's best short-story writers. Coppola founded Zoetrope: All-Story as a quarterly publication in 1997. The magazine is dedicated to promoting excellence in short fiction. It features finely crafted short stories, one-act plays, and essays penned by both new and accomplished writers such as Amy Bloom, Edna O'Brien, Jim Harrison, Tom Paine, George Clark, Sara Powers, and Melissa Bank. Amazon.com will be the exclusive online bookseller to present highlights, excerpts, interviews, and a story from each issue. The Amazon.com Zoetrope feature offers a link to the Zoetrope: All-Story website, a table of contents and contributors, and information for authors detailing how to submit their work to the magazine. "Zoetrope: All-Story is a vital publication that strives to find and feature the best short-story writers," said Coppola "We are delighted to be working with Amazon.com to support the art we love and bring it to millions of its visitors." Amazon.com will also sell single issues of the magazine and provide a link to subscription information. In addition, visitors to the feature can subscribe to e-mail updates previewing the contents of coming issues. Stephen B. Shepard and Dennis Flanagan To Be Inducted Into the Magazine Editors Hall of Fame Stephen B. Shepard, editor-in-chief of Business Week, and Dennis Flanagan, former editor of Scientific American, will be inducted into the American Society of Magazine Editors' (ASME) Hall of Fame, it was announced by Jacqueline Leo, ASME president and editorial director of Consumer Reports. The inductees will be honored during the 1999 National Magazine Awards luncheon on Wednesday, April 28 at the Waldorf-Astoria Hotel in New York City. ASME's Hall of Fame Award was created in 1996 to celebrate the career-long records of excellence, creativity and impact of a select group of highly influential magazine journalists. The 1999 inductees will join the esteemed group of editors named to the Hall of Fame thus far: Helen Gurley Brown, former editor-in-chief of Cosmopolitan, Sey Chassler, former editor-in-chief of Redbook, Byron Dobell, former editor of American Heritage, Osborn Elliott, former editor-in-chief of Newsweek, Clay Felker, founding editor of New York magazine, Hugh M. Hefner, founder and editor-in-chief of Playboy, Henry Grunwald, former managing editor of Time, Gloria Steinem, founding editor of Ms. Magazine, Richard B. Stolley, founding editor of People, Jann Wenner, editor and publisher of Rolling Stone, and Ruth Whitney, former editor-in-chief of Glamour. Click here to return to the homepage of The Write NewsTM Click here to subscribe to our free weekly email newsletter.  www.writenews.com Copyright © 1997-2007 by Writers Write, Inc. All Rights Reserved. |
