|
|
writenews.com
|
Wednesday, March 17, 1999 Media Cynic | Forum | Advertising | Classifieds | Jobs Prentice Hall and APB Multimedia Inc. Join Forces in Content and Marketing Alliance Prentice Hall, a college textbook publisher, and APB Multimedia Inc., parent company of APB Online and APBNews.com, have launched a cooperative marketing and cross promotion effort at the Academy for Criminal Justice Sciences 1999 Annual Meeting. Prentice Hall will use APBNews.com stories to provide America's criminal justice university students with police and crime news and information. APB Online will bring Prentice Hall's scholarly resources to the news and consumer audience interested in police and crime stories, public policy issues and safety information. "This alliance gives us an important tool to better educate the criminal justice professionals of tomorrow," said Dave Garza, vice president and publisher Prentice Hall Career and technology division. "The compelling journalism of APBNews.com is a great teaching tool for professors to employ in getting the most out of our textbooks." "Prentice Hall's authoritative books and teaching resources can do more than educate students. They can also help us inform and serve a much wider audience on the Internet, in newspapers and wherever else APB content is distributed," said Marshall Davidson, president and CEO of APB Multimedia Inc. Beginning fall 1999, Prentice Hall will distribute with its criminal justice textbooks a magazine-style supplement featuring stories from APBNews.com that highlight key themes in the texts. In addition, case studies of original stories featured on APBNews.com will be included in Criminal Justice Today, Criminal Justice: A Brief Introduction, Criminology Today and Criminal Law Today. The books, used in more than 900 universities across the United States, are by Frank Schmalleger, Ph.D. Schmalleger taught in the University of North Carolina system for nearly 20 years and is a national leader in the criminal justice distance learning movement. Prentice Hall will supply APB Online with authoritative reference material, such as a comprehensive criminal justice glossary and excerpts from criminal justice textbooks for inclusion in APB programs. Prentice Hall authors also will participate in chat sessions hosted by APB Online. Later planning includes the two companies' collaborating on an extensive, state-by-state database of university and training academy information and requirements. New Website Launched for Novice Web Page Developers Project Cool, a resource for information on making websites, has launched GettingStarted.net, a site that provides information a new webmaker needs to create a website. "Some people say that you need 'special' technical knowledge to create a website, but that's not true," says Project Cool CEO Teresa Martin. "Anyone can learn to make a website -- it sn't difficult and it's a lot of fun." GettingStarted.net features tutorials about website making, an interactive question and answer section, and a hands-on workbook with a series of lessons that walks the user through webmaking basics. It also has links to off-line resources and connections to a community of other web makers. Adds Glenn Davis, Project Cool's Chief Technology Officer, "It's great to have a voice on the web. All you need is a place to start and that's what GettingStarted.net is all about. With a little knowledge and a little inspiration, you can make a website." The market size for web site development is enormous. Noted Martin, "Project Cool was founded in January, 1996. According to Yahoo, at that time there were approximately 32,000 commercial sites on the web. By February, 1998, that number had grown to 328,000, an increase of over 1,000%. That's why we feel GettingStarted.Net is a wonderful complement to our web development portfolio." FT.com Presents Exclusive Interview With Bill Gates FT.com, the news and business information Web site of the Financial Times newspaper, has announced it will bring an exclusive FT interview to the Web. The story will also appear in the print edition of the Financial Times. The exclusive Gates interview was conducted by Louise Kehoe, the California-based U.S. Technology Editor for the Financial Times, who is one of the leading reporters on the West Coast technology industry. In the extensive FT interview, Gates talks candidly about a range of topics including competition and the challenges Microsoft must face to stay on top. Gates admits Microsoft Windows' success is in part due to Microsoft's past vigilance in tracking competition. Gates also shares with the FT his vision for the future and what he calls the "web lifestyle" in which information technology will stretch beyond the workplace to include things like "electronic babysitters" to watch children's playgroups or computer tablets to be used for reading electronic newspapers. Gates looks forward to this new world in which Internet access is ubiquitous and e-mail is the standard means of day to day personal communications. FT.com also announced that throughout the week beginning March 29, it will publish a series of extracts from Gates' new book, Business @ the Speed of Thought. The interview and book extracts will be available to view on FT.com at http://www.ft.com/specials/gates/. Search Engine Resource Expands AllSearchEngines.com has announced its revamped website, an index of Internet search engines. This site lists all the major Internet search engines, specialized (topic) search engines and web directories. There are categories for finding: images, news, jobs, people, businesses, and many other frequently searched subjects. AllSearchEngines.com CEO Harold A. Meyer, III said, "...the AllSearchEngines.com website is essential for getting the maximum out of the web. ZDNet said that Internet searching is one of the biggest online activities, second only to e-mail -- and probably ahead of chat. We are providing a reference 'index of indices' to make people's lives easier." Around the Web An 'Alternative' to Newsworks News Portal Editor & Publisher Barnicle Hired by Sunday Daily News WashingtonPost Canada Passes Controversial Magazine Bill MediaCentral Most expect '99 to Match '98's M&A Pace MediaCentral News Markup Language Quickly Gains Advocates Editor & Publisher Pulp Friction: Paperback Sales on Downward Slide ABC News Small Bookshops Gather Online Wired Click here to return to the homepage of The Write NewsTM Click here to subscribe to our free weekly email newsletter.  www.writenews.com Copyright © 1997-2007 by Writers Write, Inc. All Rights Reserved. |
