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The Write News -- News,
features and resources for media and publishing professionals
News, features and resources for media
and publishing professionals.

Wednesday, March 24, 1999
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Wall Street Journal's Weekend Journal Adds Online Book Sales to Bestseller List

The Wall Street Journal's Weekend Journal will add sales from online book sellers Amazon.com and barnesandnoble.com to the more than 2500 book stores contributing sales data to its weekly bestselling books list beginning tomorrow.

Joanne Lipman, editor of Weekend Journal, the personal business section of the Journal which appears as the fourth section of the publication each Friday, said, "Adding the leading online book-sellers to our definitive best-seller list is another great way to mark a terrific first year for Weekend Journal. Like all of Weekend Journal, our best-seller list keeps our readers ahead on matters that go well beyond their work lives."


PhotoHighway.com Rolls Out Plans for Online Digital Photography Portal

PhotoHighway.com, an Internet site devoted to Digital Photography, and Alexis Gerard, president of Future Image, have announced the addition of Alexis Gerard's Digital Focus column to the PhotoTimes newsletter that will be delivered free to members of PhotoHighway.com when it goes online in June, 1999. PhotoHighway.com also announced that the highly anticipated website will launch officially at PC Expo in New York on June 23, 1999.

"With a keen eye focused on providing superior editorial content and information, PhotoHighway.com is destined to become the leading site for digital photography enthusiasts on the Internet. We are delighted to help contribute to its growth by providing rock solid articles and commentary," said Gerard, editor and publisher of The Future Image Report, a publication for the digital photo imaging industry. "We trust their technology, editorial guidance and marketing expertise will help provide our readers with an interactive forum to help each member become better photographers using this new medium. PhotoHighway.com is positioned to become the first place people will look online to find about everything related to digital photography."

PhotoHighway.com will provide Gerard's column, which currently appears in PC Photo and Electronic Publishing magazines, as part of its PhotoTimes weekly newsletter. The PhotoTimes will also publish a weekly article extract from The Future Image Report newsletter.

"The addition of content by Alexis Gerard, one of the top industry experts, adds instant credibility to PhotoHighway.com," said Joe Byrd, COO of PhotoHighway.com, Inc. "This ensures that our readers will have access to the thinking of one of the great minds and true visionaries of the digital photography community. As we continue the development and roll out of this vertical market portal, we will be making similar announcements with the leading writers, manufacturers and content suppliers in the rapidly growing field of digital photography. Based on initial projections of web site exposures from joint marketing campaigns with the leading vendors in the digital imaging community, PhotoHighway.com site expects to register more than 250,000 members by the end of 1999."


Medical Economics Company Launches PatientCareOnline.com

The Medical Economics Company has announced that it has launched patientcareonline.com, a website featuring articles from its award-winning magazine, Patient Care, as well as additional resources for primary care physicians who want expert advice on caring for their patients.

"Patientcareonline.com has features that add tremendous value to the information found in Patient Care magazine," said publisher Dominic Barone. "With the inauguration of this website, we are continuing to deliver on our promise of providing the practical information that our readers want."

Medical Economics Company is a leader in healthcare information publishing and communications, providing magazines, directories, newsletters, databases, and new media products and services to healthcare professionals, institutions, and consumers. Medical Economics Company (Montvale, NJ) is part of the Thomson Healthcare Information Group, a division of The Thomson Corporation.


American Experience Online Launches Lindbergh Feature

To a generation of Americans, Charles A. Lindbergh -- "The Lone Eagle" -- was the greatest hero. In 1927, at twenty-five years old, Lindbergh became the first man to fly non-stop from New York to Paris. But the struggle to wear the mantle of legend and live an ordinary life would prove to be a consuming one. The Lindbergh website follows Lindbergh's historic flight and meteoric rise to hero status, chronicles the glaring light of public attention under which he and his family lived, and examines the speeches and actions that led to his controversial, public downfall.

A completely new website, "Lindbergh" accompanies the re-broadcast of The American Experience's one-hour documentary on Lindbergh on Monday, March 22 at 9pm on PBS (check local listings). The American Experience Online appears on PBS Online. The site also contains an enhanced program transcript, extended transcripts of interviews used in the program, a teachers' guide and a bibliography.

The American Experience Online produces a companion website for every new television broadcast of The American Experience's, with information beyond the broadcast including program schedules, teachers' guides, audience feedback and links to related sites. The American Experience Online also produces WayBack: U.S. History for Kids, a Webzine targeted to kids ages 9 to 13, first released in November 1998. The current issue, released earlier in March, provides a lively, interactive look at the Gold Rush. Future issues will launch in April and May 1999.

The American Experience Online is produced by The American Experience in association with WGBH Interactive, Boston, which produces websites supporting WGBH national series such as Nova, The Antiques Roadshow and Arthur. WGBH Interactive also produces WGBH Online, updated weekly for WGBH viewers, members and listeners throughout the Northeast.




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