|
|
writenews.com
|
Wednesday, March 31, 1999 Media Cynic | Forum | Advertising | Classifieds | Jobs Harcourt General's Publishing and Educational Services Subsidiary Rebranded as Harcourt, Inc. Harcourt General, Inc. has announced that the name of its wholly owned publishing and educational services subsidiary, which has been known as Harcourt Brace & Company since 1993, has been changed to Harcourt, Inc. as part of a comprehensive rebranding campaign designed to strengthen its position as one of the world's premier lifelong learning companies. "This effort is much more than a company name change, and it is not simply a corporate identity project," said Brian J. Knez, chief executive officer of Harcourt, Inc. "By uniting our education, training, assessment, and professional information businesses under a common identity, this multifaceted rebranding campaign allows us to leverage our brand recognition across the broad spectrum of learning markets in which our businesses are established leaders. Because the combination of our companies provides full-service anytime, anywhere, multimedia, knowledge-based solutions for people of all ages, we believe our new Harcourt brand will be globally recognized as synonymous with high-quality lifelong learning." CNET Launches New Y2K.com CNET has announced the debut of the new Y2K.com, a CNET-produced site that will address issues surrounding the Millennium Bug. CNET joined forces with Washington DC-based Y2K, LLC, owner of the Y2K.com URL, to create the resource for Y2K information. Founded by two entrepreneurial technology lawyers in Washington DC, Y2K.com has, to date, been a center for Y2K related topics, with a strong focus on legal issues surrounding the Y2K problem. The new Y2K.com launches today in cooperation with CNET. "As the Government deadline approached, and global interest in Y2K continued to mount, we saw the need to expand the site's coverage to include information that goes far beyond the legal implications of Y2K," noted Greg Cirillo, co-founder of Y2K, LLC, owner the URL www.y2k.com since 1996. "The Y2K issue has tremendous implications on technology, society, and the economy on a local, national and international scale. We knew CNET would be the clear choice in helping address the multitude of Y2K questions posed by scores of our site's visitors." "Greg and Dan have done a tremendous job of building a great center for one of the most interesting topics of our day," said Tom Melcher, CNET's Executive Vice President of Strategic Development. "With our industry-leading sales force and our award winning content, CNET can bring Y2K.com to the next level." IDG Books Worldwide, Running Press To Launch Miniature Editions of ...For Dummies Titles A new ...For Dummies line on dating, fishing, gardening, golf and more will soon fit in the palm of your hand, according to IDG Books Worldwide, Inc. and Running Press, who have announced a licensing agreement for Miniature Editions gift books. "Knowledge is a wonderful gift," said John Kilcullen, Chairman and CEO of IDG Books Worldwide, and the creator of the ...For Dummies brand. "We're thrilled that this partnership with the leading publisher of small-format gift books will allow us to be part of gift-giving holidays and special times in people's lives." L.A. Times Names New President of Its National Edition The Los Angeles Times has named veteran journalist Maryanne McNellis to be president of the newspaper's daily National Edition. Ms. McNellis is responsible for all business operations of The Times' National Edition, which is distributed everyday throughout California and Nevada and on the East Coast. "Maryanne brings a wealth of newspaper experience to The Times, both in the newsroom and on the business side," said Robert G. Magnuson, senior vice president, regions. "We have had tremendous response to our National Edition since we introduced it in October, and we expect to continue growing. Maryanne will provide the key leadership skills and vision to make the Edition even more successful." Ms. McNellis held several key positions over the past eight years at Canada's Financial Post, including vice president/news and editorial director. She was editor of Adweek magazine from 1985 to 1989 and was the founding editor of Investor's Business Daily. Earlier in her career, she served as Pacific Basin Bureau manager, Canadian Bureau manager and Los Angeles correspondent for Business Week. A Southern California native, she holds a bachelor's degree from Scripps College and a master's degree from the Columbia Graduate School of Journalism. The American Experience Launches Riding the Rails Website At the height of the Great Depression, 250,000 teenagers were living on the road in America. The country's economic collapse destroyed much in their young lives -- many of their fathers lost their jobs, some had been evicted from their homes, even their schools went bankrupt and closed their doors -- and tens of thousands of teenagers hopped freight trains in search of a better future. The Riding the Rails website follows the little-known story of these teenage hobos -- why they left their homes, how they struggled to survive, and how the experience shaped their lives. Recently updated, the The site accompanies the re-broadcast of The American Experience's one-hour documentary on Monday, March 29 at 9pm on PBS. The site also contains an enhanced program transcript, extended transcripts of interviews used in the program, a teachers' guide and a bibliography. The History Channel Launches Premiere Millennium Series The Historical Channel has announced an ambitious project: a sweeping chronicle of the 20th century. Anchored by Peter Jennings, and drawn from thousands of hours of original interviews and archival footage, The Century: America's Time takes viewers on an 15-1/2 hour journey, guided by witnesses - both celebrated and unsung - who experienced the transforming events of the past 100 years or who actually made them happen. The Century: America's Time begins on Monday, April 12, 1999. The series segments, which profile key events in chronological order, will air Monday, April 12 through Thursday, April 29 at 9 pm ET/10 pm PT over three weeks. In conjunction with the series, The History Channel(R) has launched an educational outreach program to increase excitement among students about the history of the 20th century. A time-line of pivotal events of the century, as well as individual study guides for each episode in the series - complete with vocabulary, discussion questions and a resource list - is featured on The History Channel's website. Around the Web Alternative Newspapers Launch Their Own Portal MediaCentral Bezos, Milken, Rubin Address AAP Annual Meeting PublishersWeekly Do Some Vanity Fair Writers Make $400,000? Salon Magazine Newspapers Should Start Seperate Web Business Editor&Publisher The Red & The Black: Hardcover Bestsellers Publishers Weekly View Rare Books on Your PC Time Vogue Going Global MediaCentral Writer Offers Tips on Gardening Books CNN Yahoo! Responsible For Half of Search Referrals InternetNews Click here to return to the homepage of The Write NewsTM Click here to subscribe to our free weekly email newsletter.  www.writenews.com Copyright © 1997-2007 by Writers Write, Inc. All Rights Reserved. |
