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Monday, April 19, 1999 Media Cynic | Forum | Advertising | Classifieds | Jobs USAToday.com Sends Reporter to Cover Kosovo Crisis USAToday.com has taken a bold approach to covering the crisis in Kosovo. Joining the ranks of print and broadcast journalists, USAToday.com has sent a news reporter into the battlefields to provide live updates on the war. Kirk Spitzer, an assistant news editor for USAToday.com, was dispatched to Yugoslavia and is believed to be one of the only dedicated Internet reporters on the scene. Spitzer is expected to stay in the Balkans for several weeks, maintaining a daily diary and continuing war coverage exclusively for USAToday.com. "Through our live, on-site coverage, Spitzer was able to break an exclusive story on USAToday.com regarding the 14,000 Albanians forced from Macedonia refugee camps by government officials and left to defend for themselves," said Jim Schulte, vice president and editor-in-chief of USAToday.com. "He also has been filing journal entries that appear daily on USAToday.com, commenting on the Kosovo crisis from a personal perspective." Spitzer, age 47, joined USAToday.com in 1997 and has more than 15 years experience covering government, politics and national defense. He received a B.A. in journalism from the University of Hawaii, was a 1981 Davenport Fellow in business writing at the University of Missouri, and a 1990 Jefferson Fellow in Asian studies at the East-West Center in Honolulu. Red Herring Communications Names New Publisher of Red Herring Magazine Red Herring Communications has announced that former Forbes ASAP Advertising Director, Ted Gramkow, has been hired as publisher of Red Herring, a magazine covering the business of technology. Gramkow will develop new sales programs designed to generate stronger partnerships and deeper involvement with advertisers. "I'm thrilled to be taking on this new position at Red Herring," said Gramkow. "Red Herring is a powerful brand with tremendous energy. It's my goal to effectively harness this natural momentum and utilize the inherent assets of the magazine-in concert with the power of the other Red Herring media properties-as a means to better strengthen the connection between the technology industry, the investment community and Corporate America." Gramkow will report to COO and president of Red Herring Communications, Christopher J. Alden. Gramkow comes to Red Herring with nearly 20 years in the publishing business, having spent the last 8 years with Forbes Magazine. Most recently, he held the position of advertising director at Forbes ASAP, Forbes' technology-focused publication. Tunes.com Lets Music Fans 'Steal Our Sites' Tunes.com, a leading source for music content syndication, has announced the kick-off of its new affiliate program, "Steal Our Sites." The program is powered by Be Free, Inc., a provider of affiliate sales channel technology. Steal Our Sites is designed to make it easy for website creators to integrate interactive music content from Tunes.com's genre-specific sites: RollingStone.com, TheSource.com and DownBeatJazz.com. Tunes.com also announced content syndication relationships with iSyndicate and Homestead Technologies. "In this one case, crime pays for everyone," said Howard A. Tullman, CEO and chairman of Tunes.com. "Web site creators get access to our rich music content and we get our brands and links posted on music fan pages across the Web." Tunes.com's Steal Our Sites program gives website creators an easy way to add pre-coded search boxes and content links from three of music's most trusted resources to their sites. Affiliate sites also earn $.02 per click-through to any of Tunes.com's music sites. Rock and alternative fans can steal up to eight RollingStone.com content links including Daily News, Artist Search and Video on Demand. TheSource.com links give hip-hop fans access to daily Music News, Artist Search and Hot Video Clips. For jazz and blues aficionados, DownBeatJazz.com links include Artist Search and News/Reviews. Sports News Websites are Not Just for the Boys, Reports NPD Online Research Sports sites are becoming more important to female Web users, according to an NPD Online Research survey that found 36% of females who go online retrieve sports news via the Internet. Nearly half (46%) of those females polled who obtain their sports information from the Internet reported that they now retrieve more sports news from the Web compared to six months ago. While most female Web users still go to the television as their primary source of sports information, 23% of females who indicated the Internet as one of their sports news resources reported the Web as their primary news source for sports. Convenience was the most important reason that females use the Internet for sports information. Seventeen percent of those females reported accessing a particular sports news website at least once a day. When at work, 34% confirmed that the Internet is the first place they turn to for breaking sports news; at home, 20% said they turn to the Web first. "The Internet has made sports information readily available in varying levels of detail to accommodate the differing tastes of both the avid fan and the casual spectator. As females surf from site to site, they have the opportunity of being exposed to different forms of sports information (e.g., advertisements, headlines, links)," says David Ow of NPD Online Research. "Additional coverage of sports issues is something for women's sites such as ivillage.com and women.com to consider. Even females who are going to sports websites for detailed information may appreciate getting headline information and more in-depth stories elsewhere." NPD found that females mirror males in what they want from sports news Web sites. Females reported the following features as most important to sports news Web sites. Accuracy of information (89%) Up-to-date information (85%) Quality of information (79%) Ease of finding information (72%) Easy-to-read format (67%) Around the Web Berrett-Koehler Communications Launched PublishersWeekly Celebrity Makes Shriver's Children's Book a Best-seller Detroit Free Press Deals Give E-books a Boost USA Today Discontented Pulbisher Leaves Brill's Mag NY Post Journal (Medical) Wars Salon Knight Ridder Names Hoyt Washington Editor Media Central Panelists Pray For Better Handling of Religion Coverage Editor & Publisher Reuters could face strike in United States Media Central Southern Literature 'Alive and Well' at Chattanooga Conference CNN Books The Writing Life by Mary Higgins Clark Washington Post Click here to return to the homepage of The Write NewsTM Click here to subscribe to our free weekly email newsletter.  www.writenews.com Copyright © 1997-2007 by Writers Write, Inc. 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