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Tuesday, April 20, 1999 Media Cynic | Forum | Advertising | Classifieds | Jobs America Online, Meredith Corporation Forge Content Alliance America Online, Inc. and Meredith Corporation have joined forces to provide AOL's 17 million members access to cooking, gardening, health, family finance, and lifestyle information provided by such popular brands as Better Homes and Gardens, Ladies' Home Journal, Family Money and Crayola Kids magazines. As part of the agreement, content and related links from the Better Homes and Gardens website, Ladies' Home Journal site, Family Money site, and Crayola Kids site will be distributed across AOL's leading brands. Three Meredith sites -- bhg.com, crayolakids.com and familymoney.com -- will be linked directly from various anchor tenant positions within America Online's Interests, Kids Only, and Personal Finance Channels, respectively. In addition, Better Homes and Gardens will be the premier sponsor of a new AOL recipe database, including a significant collection of Better Homes and Gardens award-winning recipes. Content from the four Meredith websites also will be integrated on other AOL properties, including CompuServe, the value leader in Internet access, AOL.COM and AOL's Digital City. ``As the leader in home and family publishing, Meredith has content expertise that focuses on consumer and family interests,'' said Meredith Publishing Group President Chris Little. ``Meanwhile, America Online, the world's leading interactive service, provides outstanding distribution and exposure. We think it will significantly increase traffic to our magazines' already popular and successful Web sites. Meredith Corporation is one of the nation's leading media and marketing companies with core competencies in magazine and book publishing, television broadcasting and integrated marketing. Meredith publishes 20 subscription magazines including Better Homes and Gardens and owns 12 television stations. Additionally, Meredith has nearly 300 books in print, and has established marketing partnerships with some of America's leading companies including The Home Depot, Kraft Foods and Nestle USA. Time Warner Announces Weekly Author Chat Series Time Warner Trade Publishing, the book publishing division of Time Warner Inc. and parent company of Little, Brown and Company and Warner Books, have announced that they are teaming with Talk City, to bring their popular authors online in a weekly chat series. The weekly chat series, called Time Warner Bookmark, will take place every Thursday at 7:00 p.m. EST and will feature a broad mix of best-selling authors and new writers of fiction and non-fiction. "A weekly chat series means that we can build a growing audience around Time Warner Trade Publishing's authors, and that readers will know where to go on a regular basis to directly connect to their favorite authors and book subjects," said Greg Voynow, Director of Online marketing, Time Warner Trade Publishing. Upcoming chats include: Janet Fitch, author of White Oleander; Roszanne Gold, author of Recipes 1-2-3 Menu Cookbook; husband-wife team "Henry Horrock," authors of Potomac Fever, and Jason Moss, author of Last Victim. To participate in the weekly chats, go to http://www.warnerbooks.com/authors/chat.html. Pets.com Appoints Vice President of Editorial Content Pets.com has announced that John Hollon, former editorial director and publisher of Fancy Publications, has joined its executive team as vice president of editorial content. Hollon comes to Pets.com with over 20 years of editorial and publishing experience in both newspapers and magazines. He is responsible for building the Pets.com editorial team and guiding the editorial focus of the site's content for pet owners. "John Hollon's experience as an editor, publisher and manager is vital to fulfilling our mandate to provide our customers with the very best in editorial content," stated Julie Wainwright, CEO of Pets.com, Inc. "We are thrilled to have John be a part of our fast-growing executive team." Hollon was most recently group editorial director for Fancy Publications, the largest publisher of pet and animal magazines, including the popular Cat Fancy and Dog Fancy magazines. As group editorial director, Hollon provided oversight and editorial direction for all of the company's lifestyle magazines. He also served as managing director of the weekly Thoroughbred Times, editorial director and publisher of Hawaii Magazine, and executive editor of WildBird Magazine. Public Invited to Los Angeles Times Book Prizes Awards The public is invited to join Pulitzer Prize-winning author A. Scott Berg and other literary stars at this year's Los Angeles Times Book Prizes presentation and a separate reception at UCLA's Royce Hall Auditorium on April 23. Berg's book, Lindbergh: A Life, which just won a Pulitzer Prize, is a finalist in biography category of the Los Angeles Times Book Prizes. Complete details on all prize finalists can be found on the Los Angeles Times website. Admission to the presentation -- from 7:30 p.m. to 9 p.m. -- is $10. Admission to the awards presentation and reception honoring the winners, finalists and presenters from 9 p.m. to 11 p.m. is $50. Tickets are on sale online through the UCLA Ticket Office or by phone at (310) 825-2101. Parking at UCLA is $5. The winners will be announced by such noted authors as Judith Krantz, Warren Olney, Chitra Divakaruni, Carolyn See, Jonathan Kirsch, Elizabeth Forsythe Hailey, Geoffrey Cowan, Hector Tobar and K.C. Cole. Nominees for this year's book prizes include Philip Roth, William Trevor, W.S. Merwin, Barbara Goldsmith, Richard Price, A. Scott Berg, Louis Sachar, Samantha Gillison, Nicholas Papandreou, Douglas Starr, Sandra Blakeslee and Susan Minot. Steve Wasserman, book editor of the Los Angeles Times, will serve as the evening's master of ceremonies. Times Editor and Executive Vice President Michael Parks and Book Prize Director Kenneth Turan are also among those scheduled to speak at the ceremony. Down on the Farm With The American Experience A family farm. A debt. A bank. Find out what happens when these elements collide on The American Experience Online's Troublesome Creek: A Midwestern, a website companion to the 90-minute documentary that chronicles the challenges of modern farming. Troublesome Creek: A Midwestern airs on Monday, April 19 at 9pm on PBS (check local listings). Faced with an accumulated $200,000 debt, farmers Russel and Mary Jane Jordan come up with an ingenious -- but risky -- plan to save the farm. They would work with an auction company to sell off most of their belongings, including farming equipment and livestock, and then turn the now debt-free farm over to their son, who would continue farming his family's land. But would their plan succeed? The American Experience Online produces a companion website for every new television broadcast of The American Experience, with information beyond the broadcast including program schedules, teachers' guides, audience feedback and links to related sites. The American Experience Online also produces WayBack: U.S. History for Kids, a Webzine targeted to kids ages 9 to 13, first released in November 1998. 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