|
|
writenews.com
|
Tuesday, April 27, 1999 Media Cynic | Forum | Advertising | Classifieds | Jobs eMotion, Multilingual Global Automotive Magazine, Launches in Detroit After a nearly two year gestation period, eMotion!, a global automotive magazine, debuts in the Detroit market on Tuesday, April 27, in the Detroit News and Detroit Free Press. "This is actually a prelaunch," said Myron D. Stokes, founder and publisher, "and it was appropriate to do this in the world's automotive capital -- Detroit. The primary intent of the pre-launch is to let our clients and supporters know we have arrived on the scene. Believe me, it has been difficult and grueling, as anyone who has ever created a new publishing entity or similar undertaking will tell you." Stokes, a former business correspondent for Newsweek, Newsweek International and Newsweek Japan, further stated that Detroit area circulation would be in the 80-100,000 range, followed within 30 days in five other cities with an additional 650,000. "Our media placement people, Valassis Communications, recommended along with Detroit, Chicago, New York, Los Angeles, Houston and Miami initially. Obviously, these are among the world's greatest cities and perfect for meeting our primary readership target demographic objectives." eMotion!, its name a play on the words motion and eMotion, is bi-monthly, has a readership demographic of 35-55 age group/$75,000+ household income and utilizes major newspapers as the primary distribution method. The time table for establishing eMotion!'s global presence encompasses the first and second launch phases for issue #1 in the six cities and 750,000 circulation; the same for issue #2, except 250,000 copies will be in Spanish; issue #3 ramps up to 1.5 million in 12 cities with 500,000 in Spanish; issue #4 increases to the magazine's typical 3.5 million in 25 cities of which one million will be in Spanish. By issue #5, eMotion is expected to be in all major languages with an anticipated global circulation of 23.5 million. "Ambitious? Yes," said Stokes, "But I'm a firm believer in the ancient proverb that states 'if it can be imagined, it can be accomplished.' No one ever achieved any truly significant breakthrough in any area, and I sincerely hope eMotion! will come to be viewed as one, without perseverance, risk and difficulty. I've been truly fortunate to have a team of people including John Chuhran, who believe in the project and believe in me. I can't thank them enough." MotherNature.com Names Distinguished Nutritionist to Oversee Content MotherNature.com, Inc., an online vitamin and natural products retailer, has announced that Dr. Amie Beth Franklin, a distinguished nutritionist, author and lecturer, has joined the company as Science Director to oversee the site's health content and product selection and develop new business relationships. Dr. Franklin will have a variety of roles at MotherNature.com, including monitoring the scientific integrity of the site; developing new content areas; monitoring the site for optimal product integrity; and formulating new MotherNature.com brand products targeted at special needs groups. Additionally, she will explore new business opportunities for MotherNature.com in the scientific community. "I am excited to be part of MotherNature.com. It is one of the most progressive companies out there and I look forward to providing my expertise as a health professional working to ensure the scientific accuracy of the site," said Dr. Franklin. "Because so many people use the Internet, I feel it is a good vehicle to help motivate them toward healthy lifestyle changes." Dr. Franklin, a nutritionist and applied physiologist with a doctorate from Columbia University, brings a diverse background to MotherNature.com. Prior to her appointment, she ran a private practice for over 12 years in New York, Connecticut and Colorado, working with patients with a variety of health concerns. Dr. Franklin developed comprehensive health programs for her patients, incorporating nutrition, cooking, restorative exercise training, therapeutic body work, meditation, stress reduction techniques and counseling. Dr. Franklin has been a lecturer at many leading colleges and universities and professional conferences. She was also Manager of Corporate Wellness at Shearson Lehman Brothers and co-chair of the Fitness in Business Association. In addition, Dr. Franklin has been widely published in academic and consumer publications, including Fitness, Family Circle, and Cosmopolitan. "As the awareness of buying natural products online grows, the content and integrity of a site will be critical to success," said Michael Barach, President and CEO of MotherNature.com. "Amie Franklin will help us strengthen our position as the leading information source for natural products as well as develop new and innovative opportunities for the company." CyberActive Re-Launches GameJobs.Com CyberActive Media Group, Inc., publishers of GameWEEK magazine, a trade journal serving the interactive entertainment industry, has announced the re-launch, GameJobs.com -- being billed as the "Monster Board of the gaming business." In addition, the company has revamped its approach to recruitment advertising -- both online and in print. GameJobs.com is an online meeting place for job seekers and potential employers in the IE industry with a searchable database of current job opportunities and links to potential employers. Companies looking to hire post their up-to-the-minute opportunities, while job seekers register and receive a message when a new opportunity matches their requirements. "GameJobs has been a significant portion of the overall vision for quite some time now," said Hal Halpin, president of CyberActive Media Group. "Filling an obvious need for employment alternatives in the recruitment process has been a challenge that has remained elusive to many of us in the high-tech arena, until now. Business 2.0 100 Launches The May 1999 issue of Business 2.0 unveils the first annual Business 2.0 100, a unique new ranking of the sharpest companies taking advantage of the networked economy. Those included in the Business 2.0 100 are a mix of pure Web companies, such as Amazon.com and eBay, as well as traditional companies pursuing Web revenues, such as Cisco, Dell, and IBM. The companies represent an overall market value of $6.7 trillion and have total combined web revenues of $48.3 billion. Cisco Systems ranked as the top Business 2.0 100 company. "These are smart companies taking advantage of enormous new online opportunities," said James Daly, editor-in-chief of Business 2.0. "They not only represent the future of ecommerce, but the future of all commerce." According to Walid Mougayar, who leads the effort to compile the Business 2.0 100, "This is the first rigorous process to identify the top 100 leaders of the Net economy. 34% are pure Internet companies, 66% are non-Internet traditional companies, and 73% are public companies. This illustrates that traditional companies are also benefiting from the new economy, once they decisively choose the right approach and are aggressive with it." The Business 2.0 100 also highlights the best companies in key categories including: Most Innovative, Dell; Most Integrated with the Web, Cisco Systems; Most Diversified; CMGI; Most Recognized Brand, AOL; Fastest Growing, IBM; Most Comprehensive, Marshall Industries; Most Web-Centric, Yahoo!; Most Transactions, Charles Schwab & Co., Inc.; Most Successful Infomediary, NECX; and Best Transition to the Web, Disney. To derive the Business 2.0 100, a team researched the eligibility of 600 companies and then pared down the number to 100. A point system was devised, rating the remaining companies in five major areas: annual Web revenue, purity of Web business, growth momentum, market cap power, and the "B2 factor" (assessment of each company's overall strength, market reach, online competitiveness, and future positioning within the New Economy). In order by rank the Business 2.0 100: (company, stock) Cisco Systems, CSCO; Dell Computer, DELL; IBM, IBM; Intel, INTC; America Online, AOL; Amazon.com, AMZN; Marshall Industries, MI; 3Com, COMS; Ingram Micro, IM; MCI WorldCom, WCOM; Yahoo!, YHOO; Charles Schwab, SCH; CMGI, CMGI; EBay, EBAY; Walt Disney, DIS; The Sabre Group, TSG; United Parcel Service, N/A; FDX, FDX; Getty Images, GETY; E-Trade Group, EGRP; NECX, N/A; uBID, UBID; DoubleClick, DCLK; Excite, XCIT; CNET, CNET; Lycos, LCOS; Ticketmaster Online-CitySearch, TMCS; Preview Travel, PTVL; Time Warner, TWX; Infoseek, SEEK; Beyond.com, BYND; Buy.com, N/A; Tech Data, TECD; Thomas Publishing, N/A; Micro Warehouse, MWHS; L.L. Bean, N/A; Dow Jones, DJ; Washington Post, WPO; W.W. Grainger, GWW; Netscape Communications, NSCP; Toronto-Dominion Bank, TD; Inktomi, INKT; CDW Computer Centers, CDWC; At Home, ATHM; Onsale, ONSL; Network Solutions, NSOL; REI, N/A; Intuit, INTU; TMP Worldwide, TMPW; Pegasus Systems, PEGS; Value America, N/A; Insight Enterprises, NSIT; Ziff-Davis, ZD; MindSpring Enterprises, MSPG; Lands' End, LE; Ameritrade Holding, AMTD; Compaq Computer, CPQ; National Semiconductor, NSM; Citigroup, C; Sun Microsystems, SUNW; Microsoft, MSFT; General Electric, GE; Northwest Airlines, NWAC; PC Connection, PCCC; AT&T, T; Gateway, GTW; The Vanguard Group, N/A; New York Life Insurance, N/A; Fidelity Invstments, N/A; Advance Publications, N/A; Donaldson, Lufkin, Jenrette, DLJ; Creative Computers, MALL; Knight Ridder, KRI; United Airlines, UAL; Multiple Zones Int'l, MZON; PSINET, PSIX; Datek Online Holding, N/A; Delta Air Lines, DAL; Internet Travel Network, N/A; 1-800-Flowers, N/A; Auction Universe, N/A; N2K, NTKI; Fleet Financial, FLT; Cyberian Outpost, COOL; Prodigy Comm., PRGY; GTE, GTE; Hewlett-Packard, HWP; Egghead.com, EGGS; 1Travel.com, N/A; Cendant, CD; Barnes & Noble, BKS; British Airways, BAB; Silicon Graphics, SGI; Apple Computer, AAPL; CDnow, CDNW; Boeing, BA; Morgan Stanley Dean Witter, MWD; Peapod, PPOD; National Discount Brokers, NDB; and Arrow Electronics, ARW. Amazon.Com Acquires Exchange.Com Amazon.com has announced it has agreed to acquire Exchange.com, an online marketplace for hard-to-find, antiquarian, and used books at www.bibliofind.com and hard-to-find recordings and music memorabilia at www.musicfile.com. "This is a win for Amazon.com customers because it further increases our selection of rare and obscure items," said Jeff Bezos, founder and CEO of Amazon.com, "and it's a win for the thousands of independent dealers on Bibliofind.com and MusicFile.com who will now be able to reach our 8 million experienced online shoppers." Bibliofind.com's database contains more than 9 million hard-to-find book listings. Bibliofind.com allows thousands of dealers of rare books to upload their inventories and manage their businesses online quickly and easily. The site offers several community-oriented features; members actively participate in nine forums on topics such as first editions and rare books. The site automatically matches want ads with newly available books and notifies potential buyers that sought-after books have been found. MusicFile.com is an online marketplace and community for collectors of hard-to-find music and memorabilia, with more than 3 million items for sale by retailers, dealers, and private collectors around the world. MusicFile.com also offers its members community features, including discussion forums and free home pages, fully commerce-enabled online storefronts, a want-ad posting and matching service and articles by knowledgeable members and experts. O. Media, Inc. to Launch Young Adult Website, CulturalCool.com O. Media, Inc. has announced that it will be expanding its presence in the specialized target audience website arena by launching a new young adult online community, www.CulturalCool.com. The new website to be launched on May 24, 1999 will target the audience of young adults ranging from the ages 13 to age 18. The website will focus on providing young adults with the necessary tools to shape a prosperous and rewarding future. The site will feature online chat, message boards, movie and music reviews, fashion, celebrity interviews, career information, educational information, in addition to tools for young adults to begin a sound financial career. Ms. Newell-Lanza, chairwoman of O. Media, Inc. stated, "There isn't a website in existence today that targets to young adults and provides them with financial information. I believe that it is important to provide our children with the necessary tools to create a sound financial future for themselves. Many young adults enter the real world, independent from their families, unequipped with the information necessary to lead a financially secure life. Having teenage daughters of my own, I find it very discouraging that they do not have access to information they need in regards to the financial world that is presented in an interesting way." Surviving the Dust Bowl on The American Experience The American Experience Online's "Surviving the Dust Bowl" chronicles the story of the disastrous dust storms of the 1930s that swept across the Southern Plains. In Texas, Oklahoma, Nebraska, New Mexico, Kansas, and the Dakotas these storms took hold. In just minutes, "Black Blizzards" blew away topsoil that had taken a thousand years per inch to build. "Dust Bowlers" -- the people who persevered and overcame drought, dust, and disease­share their experiences through images, RealAudio(R) interviews, and memoirs on the site. The "Surviving the Dust Bowl" website accompanies the broadcast of the one-hour documentary on The American Experience. In addition, the site contains a map that details the areas within the southern Great Plains most affected by the dust and drought of the 1930s, a bibliography and links to other Dust Bowl-related sites, an enhanced transcript of the film, and a teacher's guide. The American Experience Online produces a companion website for every new television broadcast of The American Experience, with information beyond the broadcast including program schedules, teachers' guides, audience feedback and links to related sites. The American Experience Online also produces WayBack: U.S. History for Kids, a Webzine targeted to kids ages 9 to 13, first released in November 1998. Click here to return to the homepage of The Write NewsTM Click here to subscribe to our free weekly email newsletter.  www.writenews.com Copyright © 1997-2007 by Writers Write, Inc. All Rights Reserved. |
