|
|
writenews.com
|
Thursday, May 27, 1999 Media Cynic | Forum | Advertising | Classifieds | Jobs Rodale Press Announces New Corporate Name Rodale Press, Inc. has announced that it has changed its corporate name to Rodale as it also unveiled a redesigned corporate logo. The changes are intended to reflect and support the company's global status as a provider of information on healthy active living to consumers in a variety of media beyond the magazines and books for which the company is best known. "Around the world, consumers are looking to us to inspire and enable them to improve their lives with information in a host of ways - print, electronic, and broadcast," said Robert J. Teufel, president and chief operating officer. "Our new name symbolizes our commitment to the principles on which the company was founded and our intention to further that mission in all appropriate ways in the future." Teufel and other Rodale officials said the change represents the establishment of a "corporate brand" to support and link together the company's various products - including Prevention and Men's Health magazines; Rodale's Active Living, Health, and Organic Living book lines; TV projects; and websites. "The Rodale name already carries with it prestige and respect among our current customers, and as a corporate brand this name will extend that good reputation to all our markets and all our products," Teufel said. The Emmaus, PA-based, family-owned company has been known as Rodale Press since its founding by J.I. Rodale in the 1930s. The change announced today is the first official alteration in its name since the company was formally incorporated as Rodale Press, Inc. in 1953. Rodale is a global leader in healthy active living information. Its publications include such well-known magazines as Men's Health, Prevention, New Woman, Runner's World, Backpacker, Bicycling, Mountain Bike, Fitness Swimmer, Rodale's Scuba Diving and Organic Gardening. Rodale Books publishes nearly 100 new books each year and maintains an active backlist of more than 300 titles, including The Doctor's Book of Home Remedies, which has more than 10 million copies in print. American Lawyer Media Names Larry I. Gelfand Publisher of The Daily Deal American Lawyer Media, Inc. has announced that it has named Larry I. Gelfand, a former Advertising Director of The New York Times, to serve as Publisher of The Daily Deal, a new ALM publication and website scheduled to launch in September, 1999. The startup will leverage ALM's current extensive legal business reporting and will focus specifically on news and personalities related to a wide range of transactions, including mergers and acquisitions, leveraged buyouts and corporate restructurings. The Daily Deal's print and online readership is expected to comprise corporate lawyers, senior executives and financial professionals. The Daily Deal will offer news and analysis covering the strategies that compel companies to merge, acquire and divest, as well as the tactics that bring deals to closure. The Daily Deal will incorporate both a tabloid-sized newspaper, printed five days a week, and a seven-day-a-week website. It will be produced by a staff of 55 full-time journalists, based in New York, with bureaus in Atlanta, Dallas, London, Miami, Philadelphia, San Francisco and Washington, D.C. Digital New York Magazine Launches Premiere Issue Digital New York Magazine has announced that its premiere issue is available in locations throughout the city and by subscription. The complimentary issue is available in Kinko's, Tower Records and Barnes & Noble stores in New York and surrounding areas. The glossy, bi-monthly magazine targets creative professionals and managers in print, video, multimedia, new media, and other emerging industries of Silicon Alley. "Most computer magazines are still a little too enamored with shiny things," said Todd Stauffer, managing editor of Digital New York. "What's cool about technology isn't the technology itself, it's what we do with it." The premiere issue's cover story, "Search for Designer's Gold," takes a look at Web resources for quick access to stock photography and fonts. The issue also features the basics of digital video including the hardware essentials, getting the video into a computer, and a quick look at blue-screen compositing. Other topics include transitioning your office to USB and FireWire, living life on the "Web's Bleeding Edge" and a feature on high-profile Web redesigns by Cosmopolitan magazine, IBM, Feed Magazine and Mutual of New York. Future issues will include local stories on digital fashion photography, designing promotional items, and profiles of real-world digital design firms. Slate and Audible, Inc. Partner Slate and Audible, Inc. have announced that Today's Papers, a daily column analyzing the coverage of top stories in major U.S. newspapers, and Slate's most popular feature, is now available in audio as a daily download from Audible's Internet audio service, audible.com. audible.com is also offering a choice of other popular Slate features packaged as: Moneybox, Chatterbox, and Culture . Fans of Today's Papers can now listen to a recording of the column while driving to work, exercising or doing chores by using "AudibleReady" portable devices: the new Palm-size PCs powered by Microsoft Windows(R) CE, as well as the Audible MobilePlayer, a mobile digital audio playback device. In addition, anyone can listen to Today's Papers at their PC. Today's Papers in audio expands the availability of the popular column penned by Scott Shuger, a Slate senior writer based in Los Angeles. audible.com houses a diverse collection of digital spoken audio content available for download on the Internet. More than 15,000 hours of audio are available for playback on personal computers and "AudibleReady" mobile devices. Audio titles includes new, best-selling and classic audiobooks, daily audio digests from The New York Times and The Wall Street Journal, audio magazine digests from The Economist and Harvard Management Review, and leading public radio programs such as Marketplace, Fresh Air and Car Talk, available on demand or for automatic delivery and mobile playback via the Audible Service. TipWorld Feeds Nutrition Tips TipWorld, a distributor of advice and learning by e-mail, has introduced a new Health and Fitness Channel. TipWorld, a member of the PC World Technology Network, delivers 4.5 million daily email newsletters to subscribers. "The development of the TipWorld Health and Fitness Channel is the next milestone in our mission to be the leader in advice and learning," said Declan Fox, product manager for TipWorld. "While we are currently delivering 98 million requested tips a month on topics such as computers, games, and finance, we are now branching out to provide our subscribers with more lifestyle content." DevShed.com Lauches New Site For Progressive Web Developers DevShed.com has re-opened with new features for web developers. In addition to providing better navigation, more editorial content, and faster discussion forums, DevShed has focused its resources on the progressive webdeveloper looking for new tools and techniques. DevShed includes resources for both client-side and server-side web development technologies such as Javascript, MySQL, PHP server-side scripting, and search engine integration. DevShed.com is unique in its approach to teaching these technolgies. It has placed an emphasis on the growing base of open-source web development tools. DevShed uses the tools it teaches, and provides a way for users to see example code in action at the site. All articles use an integrated comments system to allow for user and author interaction. Commenting on the resources available at DevShed.com, Thomas Rauch, Program Director of Applied Computing and Information System at UC Berkley Extention said, "DevShed is very well organized, and most helpful for those people who are just learning PHP3 and MySQL. As we develop some classes around this exciting new technology, I'll be sure to send students your way!" Michael 'Monty' Widenus, the main moderator/developer of MySQL praised the role DevShed plays for web developers. "As open-source products gain more ground it's very important that new users can quickly grasp the new technologies and start using them with a minimum of trouble. DevShed.com provides great resources for this and plays a very important role. Devshed also takes the time to check their articles with the authors of the tools to ensure their articles are as accurate as possible!" Click here to return to the homepage of The Write NewsTM Click here to subscribe to our free weekly email newsletter.  www.writenews.com Copyright © 1997-2007 by Writers Write, Inc. All Rights Reserved. |
