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The Write News -- News,
features and resources for media and publishing professionals
News, features and resources for media
and publishing professionals.

Monday, June 14, 1999
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Digital Media Online Adds Industry Veterans To Editorial Team

Digital Media Online, a developer of Web-based vertical communities for the digital media market, has announced the appointment of two industry veterans to its editorial staff.

Frank Moldstad joins as Executive Producer, bringing e experience in the digital media space as a magazine editor and digital studio owner. He has served as Editor-in-Chief of DCC Magazine, PC Graphics & Video, Video Store, and other print publications. His audio facility, Most Studios, has catered to clients ranging from San Francisco to New York. He will oversee the creation of web channels serving the interests of digital video and audio editors, digital animators, and DVD/CD authors.

John Virata joins as Producer for Digital Producer Magazine, a web channel for the digital media marketplace. Prior to joining Digital Media Online he has held the positions of Managing Editor of DCC Magazine and Digital Studio Magazine, was on the staff of NewTekniques and began his career in professional publishing at Micro Publishing where he assisted in the launch of Digital Imaging Magazine.

"The appointment of these two industry veterans underscores our commitment to editorial excellence," said Erik Holsinger, VP of Channel Development for Digital Media Online. "Their extensive market knowledge and industry relationships will help us build the digital media communities for the 21st Century."

Digital Media Online will launch in 1999 with over 40 communities organized by vertical market segments. These include streaming media, digital video, animation, effects, desktop publishing, imaging and design, digital audio, CAD, workstations, broadcast and post production, game development and consumer electronics Each channel will provide editorial content and will be updated at least once each business day.


Arepa.com Previews New Interface for Its Family Entertainment and Education Service

Arepa.com, Inc., an innovative provider of broadband content on demand, has previewed a brand-new interface for its online family entertainment and education service. Already in market trials with major broadband service providers around the world, Arepa.com's service is expected to be widely available later in 1999.

"Arepa.com has done what no other company has been able to do - package exciting, interesting content for broadband on demand, giving broadband service providers a new way to add value to their consumers, giving content providers additional revenue opportunities, and giving consumers a compelling new entertainment experience," said Vincent Grosso, CEO of Arepa.com. "With the Arepa.com service, we're bringing together the three essential elements - content, community, and commerce - to create new media that defines the broadband experience."

Arepa.com provides click-and-play access over broadband networks to popular family entertainment and education software. Consumers can use Arepa.com to read articles and reviews from leading magazines about the latest software titles and technologies. In addition, the site offers commentary from in-house experts who provide updates based on title usage and their own experiences.


IDG's InfoWorld Launches New Version of InfoWorld.com

InfoWorld, an IT newsweekly, has announced several enhancements to its website, previously known as InfoWorld Electric. The company decided to re-brand the site InfoWorld.com to reflect InfoWorld's brand recognition and loyalty among IT professionals.

InfoWorld.com will continue to feature content exclusive to the site including special news packages, columns and expanded reviews. For example, this week's special news package covers news and events at the JavaOne show in San Francisco. In addition, Dan Briody, InfoWorld editor at large, will write a weekly, online-only mobile computing column, which will also be available in e-mail format later this month.

"InfoWorld.com demonstrates our commitment to providing readers with the most in-depth technology information in an important business context," said Sandy Reed, editor in chief of InfoWorld. "By improving the navigation and search capabilities and adding expanded reviews, more online columns and personalized Forums, InfoWorld readers now have more resources to assist them in driving buying decisions and influencing company profitability."


Meredith Corporation Announces Shop Online

Meredith Corporation, a home and family publisher, has announced an integrated publishing program entitled Shop Online. Scheduled to debut in mid-October 1999, Shop Online is being created to enable, encourage and guide Meredith magazine readers to become Internet consumers in the 1999 holiday season.

"Meredith's service journalism empowers readers to take action. Our research for this project told us that most of our potential customers are either already shopping online or will be soon," says Joseph Lagani, publishing director of the project. "E-commerce marketers are looking for ways to brand themselves in time for the holiday shopping season. We are offering them almost 13 million great prospects in a perfect editorial environment with virtually no waste."

The program will launch with the publication of Shop Online magazine, an approximately 80-page holiday Internet buying guide. Editorial features, to be written by a staff of contributing Internet journalists, include 250 recommended sites for Internet shopping during the holiday season, 20 tips for a safe and successful experience and advice for comparison shopping.

Shop Online, with a designated circulation of 4.3 million and an audience of almost 13 million, will be delivered polybagged in specific subscription copies of the November and December issues of 10 selected Meredith magazines.


Around the Web

.Com and Get It: Cashing In on Cyberspace Washington Post
D-Day for George Magazine NY Post
HarperCollins In Discussions with Hearst To Acquire Avon, Morrow BookWire
Small Booksellers Struggling Mercury Center
USA Today Online Listens to Its Logs Editor & Publisher
Time Warner, Condé Nast Go for the Girls Salon.com
Web Staffs Urge the Print Side to Think Ahead OJR





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