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Wednesday, June 23, 1999 Media Cynic | Forum | Advertising | Classifieds | Jobs Meredith Announces Rate Base Increase for More Magazine Meredith Corporation has announced it has increased the rate base of More magazine to 500,000, effective with the July/August issue, on sale today. More launched as a subscription-based bimonthly publication in September, 1998 with a declared rate base of 320,000. That number was raised to 400,000 in January 1999. More is the only subscription-based magazine targeted to women over 40. Myrna Blyth, Editor-in-Chief and Publishing Director of Ladies' Home Journal magazine, serves in the same capacity at More, as does Michael Brownstein, Publisher of Ladies' Home Journal. The magazines maintain separate editorial and sales staffs. Meredith Corporation, headquartered in Des Moines, Iowa, provides magazine and book publishing, television broadcasting and integrated marketing. The Meredith Publishing Group is a home and family publisher. The group creates and markets magazines including Better Homes and Gardens, Ladies' Home Journal, Country Home, Midwest Living, Traditional Home, Family Money, WOOD, Crafts Showcase, Crayola Kids, Successful Farming, More, Renovation Style, Cross Stitch & Needlework, Golf for Women, Country Gardens, Decorative Woodcrafts, American Patchwork & Quilting, the American Park Network and more than 100 Special Interest Publications. The Publishing Group also creates custom marketing programs through Meredith Integrated Marketing, licenses the Better Homes and Gardens brand and publishes books created and sold under Meredith, Ortho and The Home Depot trademarks. Inquirer Magazine Creates Unique Mystery Series Six prominent mystery writers are contributing to a unique, six-part mystery series appearing in the Inquirer Magazine this summer, called Murder At the Republican Convention.' ``We hope our readers have as much fun with this as our staff and contributors had in putting it together,'' said Editor Tanya Barrientos. The series, the first of its kind for the Inquirer Magazine, begins Sunday, July 25, and concludes in the August 29 issue. ``The story was created in relay fashion,'' said Barrientos, ` `with each author inventing a new character, uncovering a clue, or complicating the plot conjured up by the previous author -- then passing the story on. The result is a deviously delightful collection of suspects and suspicions.'' The six authors involved -- Bill Kent, Quinn Eli, Gillian Roberts, James Bradberry, Denise Gess, and Lisa Scottoline have each attained prominence and acclaim as mystery writers who often involve Philadelphia as the setting for their work. It was Barrientos' task to oversee their contributions and make sure the narrative flow had consistency and a tidy resolve. ``The basic premise is this,'' she said. ``Delegates, protesters, and presidential hopefuls have flocked to Philly for the Republican National Convention in the year 2000. Amid the hype and hoopla, local lawyer and GOP fat-cat Gavin Norcrust drops dead at a banquet in his honor. The room is full of suspects: friends and lovers with long-held grudges, professional competitors with secrets to reveal, and political enemies with axes to grind." Penton Media to Launch CLEC Magazine Penton Media, Inc. has announced it will launch CLEC Magazine in October 1999 and CLECexpo Fall '99, to be co-located with Penton's existing ISPCON Fall '99, Oct. 26-28, 1999, at the San Jose McEnery Convention Center in San Jose, CA. Both CLEC Magazine (the premier issue will be distributed at the show) and CLECexpo are created and produced by the Boardwatch Magazine/ISPCON group out of Penton's Golden, CO, office. ``The CLEC market is extremely diverse, and is staged for exciting growth and development,'' said Thomas L. Kemp, chief executive officer of Penton Media. ``The media products we are developing will play a direct role in shaping this market, which is just beginning to realize its potential.'' Kemp noted that Penton is highly focused on expanding its media offerings in market segments that demonstrate dynamic growth potential, both through product launches and acquisition. ``We have identified the CLEC market as one of explosive growth and expansion. With an estimated $2.1 billion in planned infrastructure purchases by next year alone, there is definitely a lot of ground to cover with this magazine, the trade show and a companion Web site that will provide access to real-time business information,'' stated Brian Noto, publisher/general manager of Boardwatch Magazine and ISPCON. ``This is a burgeoning market of service providers comprised of facilities-based CLECS, startups, ISPs, ASPs, cable operators and several non-traditional carriers poised to take advantage of the opportunities presented by the Telecommunications Act of 1996.'' CLEC Magazine is currently slated for bimonthly publication with an initial targeted circulation will be 14,500. This includes 3,000 registered CLECs, 1,500 companies considering CLEC status and 10,000 subscribers who are in the Internet services business, such as ISPs, Cable Telephony Operators, Wireless Local Loop Providers and Application Service Providers. Editorial will focus on emerging technologies, nuts-and-bolts tutorials, marketing and finance strategy information, as well as the word on the street concerning mergers, alliances and associations from industry pundits. Product testing, regulatory issues and industry events and newsworthy individuals also will be covered. ClickZ Launches New Discussion Forum For Online Marketers ClickZ, an online community for Internet marketers, has announced a new discussion list for debating issues facing the marketing industry -- the ClickZ Forum. Richard Hoy will run the new forum. Hoy is best know as the moderator of the popular Online Advertising Discussion List, a forum he ran for three years. Hoy stepped down from that position a month ago to become Director of Community Development for ClickZ. The ClickZ Network was founded in 1997 and headquartered in Andover, MA, and features resources and advice for online marketers. The Network culls the experiences of more than 70 contributors to deliver articles each week about online marketing and e-commerce. ClickZ reaches more than 30,000 subscribers each business day through e-mail and the web. Literary Traveler Announces Hemingway's Places In celebration of the centennial of Ernest Hemingway's birth on July 21st 1999, Literary Traveler will present a year-long series entitled "Hemingway's Places." The series will feature articles and interviews highlighting the different places and eras in the life of Ernest Hemingway. The first installment in the series is The Lessons of Youth, an article which examines Hemingway's early years and family life in Oak Park, Illinois, and at the family's summer home in Northern Michigan. The article also follows Hemingway to Kansas City where he began his first paying job as a writer, at the Kansas City Star. Other articles include Key West: A Reader's and Writer's Haven, and Shakespeare & Company. Future articles in the series will examine Hemingway's relationship to other international and domestic destinations, such as Cuba, Italy, Paris, Spain and Africa, and a trip to his home in Key West. There will also be information on where to celebrate upcoming Hemingway Centennial Events, and a comprehensive page of Hemingway Links. Around the Web Amazon.com Breaks Into Top 10 BookWire Fort Worth Star-Telegram and The Dallas Morning News Editor & Publisher No Fireworks on Salon.com's First Day of Trading Washington Post Reader's Digest, WebMD Plan Health Site Fox News Tokyo Court Block Novel Washington Post Stephen King Undergoes Third Surgery CNN Who Owns the New York Times Bestseller List? 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