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Wednesday, July 14, 1999 Media Cynic | Forum | Advertising | Classifieds | Jobs PrimeSeason.com Launches New Magazine for Adults Over 40 EMS Productions, Inc. has announced the creation and launch of its new website PrimeSeason.com, an on-line magazine designed primarily for adults over 40. "PrimeSeason.com is committed to bringing our audience information that adds value to their busy and active lifestyles; articles about health, money, family, leisure, and more," said Eileen Sullivan, company president. "PrimeSeason.com is divided into five main sections for our readers," said Mrs. Sullivan. "Our "Family" section presents our readers with some of life's everyday issues and how individuals learn to deal with these issues. Our "Money" section gives information to assist you in planning and meeting your financial objectives. Articles written by experienced financial planners, investment counselors and others are included to give you information on financial techniques, strategies, and products. Over time this information will be valuable to you in developing your own plan. Our "Health" section brings you articles on all types of health related issues - topics dedicated to keeping you informed, healthy and fit. Our "Leisure" section is dedicated to bringing you information on travel and topics off the beaten track, and our "& More" section is always changing bringing you information on many topics. Don't miss our Greetings section," said Mrs. Sullivan. "Here you will find a poem, daily cartoon & horoscope. You can send electronic cards, flowers and balloon bouquets! Even a tutorial to help you navigate the web." Journal Register Company Acquires Town Talk Newspapers and Delaware County Journal Journal Register Company Chairman, President and Chief Executive Officer Robert M. Jelenic has announced that Journal Register Company has completed its acquisition of Town Talk Southern, Town Talk Eastern and the Delaware County Journal from Lewis B. Lax. Based in Holmes, PA, the acquisition includes three suburban weekly newspapers serving the Philadelphia suburbs of southeastern Delaware County with total weekly distribution of approximately 38,000. "I am happy to welcome these publications to the Journal Register Company family," said Jelenic. "The two Town Talk newspapers are the sister publications to the four Town Talk newspapers based in Media, PA, that we acquired as part of the Goodson acquisition last July. As a matter of fact, the six publications are already sold in combination." "The acquisition strengthens our presence in the Philadelphia area," said Journal Register Company Executive Vice President and Chief Financial Officer Jean B. Clifton, "and extends our reach to more than 1.5 million readers in the greater-Philadelphia area." iVillage Inc. to Buy Lamaze Publishing Company iVillage Inc, a leading online women's network, has announced that it signed a definitive agreement to acquire Lamaze Publishing Company, a privately held multi-media organization providing educational information to the expectant and new mother parenting sector. iVillage expects to complete the acquisition by the end of August 1999. "Creating a meaningful relationship with women at a key time of need, such as when they become new mothers, is the way to build loyalty and retention," said Candice Carpenter, Co-Chairperson and Chief Executive Officer of iVillage. "We believe no other company has greater ability to reach the growing new parents market through as many mediums as the iVillage and Lamaze Publishing combination. The trust and integrity associated with the Lamaze brand is consistent with the highest standards we impose throughout our network. This is another example of our ability to build our community through our acquisition of high quality content and unique commerce opportunities." Comedian Scott Rubin Named Editor of NationalLampoon.com National Lampoon, a wholly-owned subsidiary of J2 Communications has announced the appointment of Scott Rubin, veteran comedy writer, as Editor of NationalLampoon.com -- an online comedy network set to launch in the Fall. Scott will be overseeing creative direction and original content for the site. Rubin brings a broad background in comedy writing and interactive development to NationalLampoon.com. His material has appeared on The Tonight Show, Late Night with David Letterman, and MTV. In addition, Rubin has worked closely with Gary Shandling in developing standup routines, has written and co-produced on CBS's Midnight Hour comedy/variety show, and served as a Comedy Consultant on Columbia Pictures' feature Punchline. Rubin also was editor-in-chief and founder of the critically acclaimed Laff Track magazine. "I'm looking forward to carrying on the proud tradition of biting satire and devastating parody established by our founding editors, Doug Kinney and Henry Beard," says Rubin. "The Web offers us the opportunity to raise the bar established by these comedy greats and I look forward to helping create the edgiest, most over-the-top site in cyberspace." 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