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Wednesday, July 21, 1999 Media Cynic | Forum | Advertising | Classifieds | Jobs Emap Petersen to Launch U.S. Edition of FHM Emap Petersen, Inc. will launch a U.S. edition of FHM (For Him Magazine), the U.K.'s # 1 monthly magazine and Europe's #1 men's magazine, in February 2000. The announcement was made by Tom Moloney, President and COO of Emap Petersen, Inc. Ed Needham, formerly FHM editor at Emap Metro, has been named Editor-in-Chief and Dana Fields is President and Executive Publisher. The U.S. launch issue will appear on newsstands in February and will have an initial rate base of 225,000. Seven issues are planned for 2000, with the rate base planned to increase to 400,000 in September 2000. The editorial and publishing offices will be based in New York. FHM's editorial will cover areas of interest and relevance to 18-34 year old men in America including: fashion, lifestyle, entertainment, music, books, celebrity interviews, travel and health. In addition to the U.S. launch, FHM launched in France in July 1999 and plans for further international launches. Moloney said, "We are very excited about our plans to bring FHM, which has appealed to guys worldwide, to America. FHM has proven itself to be a strong international brand, while remaining versatile and adaptable to its specific markets, as can be proven by its success in the six countries in which it has been launched, most recently in France, where to date we are already ahead of our projections. Petersen's knowledge of the American market will be invaluable to FHM's success in the U.S. With over 160 publications today, Emap Petersen is a proven expert in publishing for men. Ed Needham, our award winning FHM editor in the U.K., has been part of FHM's success formula and brings with him enormous talent and creativity to help us build the best men's lifestyle magazine in the U.S." In 1994, FHM was repositioned from a fashion trade title -- selling less than 60,000 copies per issue -- to an 18-34 year old men's lifestyle magazine with broader appeal. By 1998, FHM was selling 775,000 copies per month, making it today the leader in the U.K. men's magazine market. FHM's editorial mix includes fashion, advice, reviews, entertainment and features from health and relationships to technology and careers. It also includes exclusive cover stories and interviews with popular female celebrities. FHM in the U.S. will be a lifestyle, entertainment and fashion magazine for men offering as much as 20-30 pages in each issue devoted to comprehensive men's fashion editorial coverage. Internet World Magazine Relaunches In New Format Penton Media's Internet World magazine has unveiled three major enhancements to its product mix today, including a change from a tabloid format to a standard magazine format, an increase in circulation from 125,000 to 150,000 and the launch of Internet World News. With the format change, Internet World is migrating its news coverage into Internet World News, a daily e-newsletter delivering information on the Internet industry. Internet World Publishing Director, Tom Kuczynski said, "As the Web grows in its strategic value to organizations of all sizes and shapes, the need for in-depth information on complex Internet-related issues grows. Our focus in print is to deliver decision-support information to executives and managers who are charged with driving their companies' e-business initiatives. Our online product is designed to deliver important news while it's still news and not a week later. And, our circulation increase reflects our commitment to growing with the Internet industry. Internet World magazine is really about the intersection of business and Internet technology." EarthWeb Signs New Licensing Deals EarthWeb Inc. has announced that it has reached agreements with John Wiley & Sons, Sybex, Artech House and Digital Press, a subdivision of Reed-Elsevier, to license the full-text of their technical books. The books licensed through these deals expands the content available through EarthWeb's paid subscription services. ITKnowledge is a paid subscription service that offers an online collection of technical books and training materials for the IT industry. With licensed rights to over 3,500 technical books, ITKnowledge covers a wide range of topics including networking, software development, databases and Internet technologies. "We're very excited to welcome these four leading publishers to the EarthWeb family," said Bill Gollan, Senior Vice President of EarthWeb. "The addition of these publishers dramatically enhances the already rich library of technical information provided by EarthWeb. These new alliances also serve to strengthen the role of ITK as a mission critical tool for IT professionals." Fitness Online Launches New Health and Fitness Network Fitness Online, a division of Weider Publications, Inc., announced it has launched its new health and fitness network. The network has been designed to offer users archives of health and fitness content, an increased search capacity, personalization functions and intuitive navigation. The network include content from Weider publications including Muscle & Fitness, Shape, Men's Fitness, Flex, Fit Pregnancy and Natural Health. The new Fitness Online also offers site personalization features. Users may select a particular priority such as 'Add Muscle', 'Lose Weight', 'Look and Feel Better' or 'Have a Healthy Pregnancy.' After doing so, Fitness Online is personalized to that individual user's needs and interests. "Fitness Online is designed to instantly deliver practical, expert information relevant to each individual's fitness needs, whatever those needs may be," says Pat Garvey, vice president, new media of Weider Publications, Inc. "Whether it's gaining or losing weight, learning to eat or exercise right, Fitness Online is able to deliver the specific information and support people need to achieve their personal health and fitness goals." Amy Churgin Named Group Publisher of New York, Chicago and Automobile Magazine David Tanzer, president and chief executive officer of Primedia Consumer Magazines, and Janice Grossman, president, advertising and marketing, Primedia Consumer Magazines and president, American Baby and Bridal Group have announced that Amy Churgin, publisher of New York magazine, has been promoted to group publisher of New York, Chicago and Automobile Magazine. In this capacity she will report to Grossman. Alan Katz, associate publisher of New York, has been named New York magazine's publisher, reporting to Churgin. "In Amy and Alan we have a very dynamic duo who have piloted New York through five years of change and growth," said Grossman. "The time is right for Amy to take on management of multiple titles while remaining close to New York and its terrific staff, and Alan is more than ready to assume the responsibilities of publisher." Churgin became publisher of New York in 1994. She was promoted from Seventeen, where she had served as associate publisher since 1992. Previously, she held various sales positions at New York and was advertising director at both Elle and European Travel & Life. Alan Katz is also a New York and Primedia veteran, having joined New York in 1989 as a sales representative covering the restaurant category. Also reporting to Churgin in her new role will be Chicago Publisher John Carroll and Automobile Publisher John Kennelly. Those magazines, together with New York, Seventeen, Soap Opera Digest, Soap Opera Weekly, and the various properties comprising the American Baby Group, Bridal Group and Youth Entertainment Group make up Primedia Consumer Magazines. Re-Launched GlobalMedic.com Features New Health Tools Montreal based GlobalMedic this past week re-launched its public website. Initially known for its online Check-Up – an online symptom assessment tool for consumers – the GlobalMedic site has now been redeveloped for greater clarity and organizes all programs under two major categories: Health Info and Self-care Tools. GlobalMedic also uses its website as a window for its corporate product: the Health & Wellness Companion Self-Care Tools is the technology-based area for interactive and expert system based applications. Among those is the Health Quiz, an application that evaluates people’s lifestyle habits in various fields and provides a personal profile with recommendations. GlobalMedic CheckUp comprises kids’, women’s and men’s interactive medical check-ups, and each health category in each check up is linked to relevant health information within the site. The Health Info area includes an online encyclopedia of 4,000 medical terms, a comprehensive drug database, a first aid section and additional resources which provide information on topics from burns and blisters to strains and sprains. ThinkWave Connects Teachers and Families ThinkWave has announced the release of ThinkWave Educator 2.0 and the integrated community website ThinkWave.com. ThinkWave.com is a free web community that provides secure communication for parents, students, and teachers. Teachers use ThinkWave.com to relay real-time information about attendance, assignments, grades and curriculum. Parents and students can access the site at any time using a standard web browser, and can send feedback to teachers. "The time has arrived for the Internet to transform education," said Pierre Omidyar, an investor and early supporter of ThinkWave, and Founder and Chairman of eBay. "ThinkWave is taking the correct approach by starting with an application that teachers love to use, and extending it to reach individual students and parents." ThinkWave Educator 2.0 is a classroom management application created especially for teachers that simplifies everyday administrative tasks. Teachers can easily: "The input of over 1,000 teachers went into the development of ThinkWave Educator and ThinkWave.com," said Matthew Hamilton, CEO and Founder of ThinkWave. "Teachers have been looking for ways to help families become more involved in the education process. ThinkWave is very excited about using the Internet to help teachers achieve this goal." 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