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Monday, July 26, 1999 Media Cynic | Forum | Advertising | Classifieds | Jobs Primedia Launches New Teen Magazine Primedia Consumer Magazines has announced the launch of entertainmenteen, a new entertainment magazine focused on teenagers between 12-15 years old. Entertainmenteen's editorial mission is to spotlight teen celebrities as real life role models and peers, effectively telling the behind the scenes stories of their private and professional successes, failures, issues and dilemmas. ``Primedia is the authoritative source and information provider to and for teens in the U.S.,'' said David Tanzer, president and chief executive officer of Primedia Consumer Magazines. ` `Entertainmenteen fills an untapped niche in the teen marketplace, offering younger readers unique insights and life lessons from peers, who just happen to be their favorite stars. Our experience in this market has shown that 12-15 year olds have their own set of distinct wants and needs currently unfulfilled by what's on the market today. We believe entertainmenteen can uniquely satisfy those wants and needs. Further, we are confident entertainmenteen will serve as a complement to our many teen titles and provide a strong introduction to flagship Seventeen.'' The initial issue of entertainmenteen will have a print run of 800,000 copies and be distributed by Murdoch Magazines Distribution to 150,000 locations nationwide, with a two-month on-sale period through October. Entertainmenteen is a product of Primedia's Youth Entertainment Group. The premier issue features Justin Timberlake of `NSync on the cover, a list of ``101 Wild Things To Do This Summer,'' ```NSync and the Backstreet Boys Insider Secrets,'' a photo exclusive of Britney Spears shopping for tour clothes, summer tour schedules and a contest. Primedia will publish a second issue of entertainmenteen in October 1999 and plans to increase frequency over time. The publication will be overseen editorially by Hedy End. End is a long-time veteran of the teen world having worked previously as editorial director of 16 magazine and currently is editor in chief of SuperTeen and 16 superstars. FirstEntertainment.com Announces Addition of Latin American Portal FirstEntertainment.com has announced the addition of their soon to be released Latin Entertainment Portal. FirstEntertainment.com is a multimedia Internet entertainment company with divisions or subsidiaries in the area of comedy clubs, radio stations, Internet gaming and e-commerce. "First Entertainment's New Latin American Portal will truly enhance our available advertising opportunities by more than doubling the sellable advertising geography," states Robert Fuchs, Director of Sales and Marketing for First2Market Development. "We are very excited about this new addition to the FirstEntertainment properties," continues Fuchs. According to Nazca Saatchi & Saatchi the number of users in Latin America are expected to increase from 7,000,000 users at the end of 1997 to 34,000,000 users by the end of 2000. In Latin America, 20% of the population controls an estimated 65% of the overall buying power. Nazca Saatchi & Saatchi also reports that 90% of Latin American internet users are from upper and middle socioeconomic classes. "We plan to re-broadcast Hispanic TV and Radio programming in addition to bringing popular Latin American periodicals online. The Company has built several popular Hispanic entry places and assisted the South Florida markets with business development online. The Company plans to continue to work with Hispanic Companies, Vendors, Surfers, and Users in creating stickiness and successful revenue models," states A.B. Goldberg CEO and President of FirstEntertainment.com. FindLaw Premiers Comprehensive Legal Entertainment Center FindLaw has announced the launch of FindLaw Entertainment which will offer legal entertainment news, a guide to legal resources relating to the entertainment industry, an entertainment case law library, and guides to legal entertainment media, including books, movies, and television. The site also includes opinion polls and community areas where visitors can voice their views. ``People often find the law intimidating,'' explains FindLaw co-founder and CEO Tim Stanley. ``With FindLaw Entertainment we wanted to make law available in an engaging format for a variety of audiences.'' internet.com Acquires Web Developer's Journal internet.com has announced that it acquired the UK-based Web Developer's Journal website. The site is a leading provider of news and reviews about Web development tools, techniques and trends, and will be incorporated into internet.com's Network of website properties. The Web Developer's Journal was created by Charlie Morris, Kief Morris and Bruce Morris. The trio will continue to manage the site for internet.com. "The Web Developer's Journal is one of the last independent sites dedicated to Web development professionals and complements our leading collection of Web developer resources," said Alan M. Meckler, chairman and CEO of internet.com Corporation. "Web developers are an essential audience for marketers to reach and we're thrilled to add this site to our robust collection of Web developer resources," Meckler added. 101communications Acquires Syllabus Press 101communications, LLC has announced that it has acquired Syllabus Press, Inc., publisher of Syllabus Magazine, a publication covering technology for the higher end of the education market. Syllabus Press also conducts conferences and workshops on education technology. John Noon, founder and president of Syllabus, will join 101communications and continue in his role as publisher of the Syllabus properties. "101's initial magazine and conference acquisitions have established our presence as an information provider in the software developer community", said Curt Hessler, 101's chairman and CEO. "For a decade, Syllabus has been a respected source of information on technology in higher education. We're proud to make John Noon and the Syllabus products part of the 101 family as we strive to serve the technology needs of specific vertical industries." Syllabus Magazine is in its tenth year of publication. Its mission is to inform educators on how technology can be used to support their teaching, learning, and administrative activities. Regular features cover multimedia, distance learning, the Internet, quantitative tools, publishing and administrative technology on a variety of platforms, including: computers, video, multimedia and telecommunications equipment. Special supplements to Syllabus are published on a regular basis, including Computer Science, Engineering, Science and Medicine, Arts and Humanities, and the Social Sciences. 101communications, was formed in December of 1998. Through an acquisition program, 101 is building a portfolio of specialized information services and media that serve digital professionals and the information technology vendors who market to them. 101 acquisitions to date include: Application Development Trends and the SIGS Publications group which publishes: Java Report, C++ Report and JOOP in the US, as well as JAVA(spektrum and OBJECTspektrum in Germany and the Application Development Advisor in the United Kingdom. Around the Web AOL Drops Hundreds of Teen Volunteers MSNBC Barbara Raskin; Novelist Wrote About Female Friendships L.A. Times Belo Corp. Drops 'A.H.' E&P Interactive Dud EBay Movie Script Auction Doesn't Go by the Book L.A. Times How Sidewalk tripped Microsoft PioneerPlanet In Kennedy Death Publishers See Profit and Risks BookWire Medical Journal's Top Editor is Fired Boston Globe Net Press Takes Stock of Ethics Wired Strong 4th Qtr. Lifts Scholastic PublishersWeekly Click here to return to the homepage of The Write NewsTM Click here to subscribe to our free weekly email newsletter.  www.writenews.com Copyright © 1997-2007 by Writers Write, Inc. All Rights Reserved. |
