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Wednesday, August 18th, 1999 Media Cynic | Forum | Advertising | Classifieds | Jobs Time Inc Health to Acquire American Health Magazine Trademark and Subscriber List Time Inc Health has agreed to acquire the American Health magazine trademark and subscriber list from The Reader's Digest Association, Inc., it was announced jointly by Eric Schrier, President/CEO of Time Inc Health, and Gregory G. Coleman, President, U.S. Magazines, for The Reader's Digest Association, Inc. As part of the agreement, American Health will cease publishing following the October issue, and the magazine's circulation assets will transfer to Time Inc.'s Health magazine. "Reader's Digest will leverage its brand by creating health-related businesses bearing its name, including publications, products, services and sites on the World Wide Web," Coleman said. "This gives us a clean slate to develop products branded as Reader's Digest, including the health segment, which will be one of our areas of greatest emphasis." "When we looked at new ways to further expand Health, adding these circulation assets was clearly the quickest, most profitable route," said Schrier. "American Health brings us many readers who are aligned with our demographic target -- women 25 to 54, who represent a highly desirable audience for a wide range of our advertisers, including health and beauty aids, food and nutrition, in addition to other lifestyle categories such as automotive and technology. Today's advertisers are demanding sizable niche audiences, and with this acquisition, Health will become one of the country's largest targeted lifestyle franchises." Beginning in November, Schrier said, subscribers to American Health will receive Health with an opportunity to continue, extend or cancel their subscriptions. Health magazine, which has a current rate base of 1.1 million, will shortly announce a rate base increase. American Health magazine, published 10 times a year, was founded in 1982 by American Health Partners and acquired by Reader's Digest in 1990. Time Inc Health will also launch HEALTH.com later this year. ZATZ Mobile Magazine Network Launches ZATZ, an online magazine publisher, and AvantGo, Inc. has announced the availability of its mobile magazine network. ZATZ publishes PalmPower Magazine, Windows CE Power Magazine and DominoPower Magazine. Using its Zenpress technology, ZATZ is able to automatically generate content from each of its online publications into an appropriate format for handhelds, and then send that information directly to AvantGo for free distribution to AvantGo's more than 300,000 subscribers. "We are pleased to be offering the network of ZATZ publications on AvantGo.com because ZATZ is an authority when it comes to covering the handheld market, providing tips and information for device users and developers," said Felix Lin, AvantGo's CEO. "With strong relationships between AvantGo.com and content partners like ZATZ, we are achieving our goal, which is to make it easier for individuals to access the information they want and need - any time, anywhere." Epigraph Entertainment Launches Guitar.com Epigraph Entertainment has announced the launch of Guitar.com, a guitar music site offering entertainment, education and interaction for guitarists and fans of guitar rock. Guitar.com aims to become the premier online resource and community for guitarists. "The guitar has earned its place as the most popular instrument in the world," says founder and Epigraph President, Josh Schneider. "We hope to unite guitar enthusiasts and build a valuable online community. We see exciting opportunities in this space and have very big plans for Guitar.com." "From the absolute novice to the touring professional, we provide something for everyone," adds Guitar.com Editor in Chief Jon Wiederhorn. "Our interviews, lessons and columns are being created by the best in the business, and we're taking advantage of every opportunity the Internet has to offer. Nearly every article will be accompanied by audio and video footage, and our community features will allow users to immediately comment on what they've read. They'll also be able to learn more about the rig the artist has used, the manufacturers involved and more. We also invite users to create their own valuable content for the site. Guitar.com is a whole experience." The launch of Guitar.com will feature stories on Limp Bizkit, Metallica, Jeff Beck, Filter, Megadeth and the Verve Pipe, and upcoming interview subjects include Aerosmith, Live, Stone Temple Pilots, Bush, Sugar Ray, Lit, Richard Thompson, Leo Kotke, Orgy amd Coal Chamber. In addition, a weekly column called "Pipeline" will offer the latest news unearthed by reporter David Sprague, and Request Magazine Managing Editor, Buzz Morrison, will provide five new record reviews each week. Guitar.com will also provide pages on: artist gear lists; Gear Gab sidebars where artists discuss their rigs and how to emulate their sound; advice from industry experts like guitar techs and product managers; and interactive lessons and tools for guitar players. Sony Re-launches Sony Style Magazine Sony Electronics Inc. has announced that the premiere issue of the new Sony Style magazine is available on newsstands. Sony Style has been redesigned as a lifestyle, entertainment and personal technology magazine featuring actual experiences of Sony enthusiasts. "The new Sony Style magazine champions the accelerating convergence of content and technology. In our urban entertainment center in San Francisco, the Metreon(TM), at Sony Plaza in Manhattan, and on our Internet site, Sony Online, Sony offers not only exciting new electronics products, but also urges consumers to sample and enjoy a seamless blend of music, movies, games, television and interactivity," said Howard Stringer, chairman and CEO of Sony Corp. of America and chairman of Sony Electronics Inc. "Sony Style is an enriching entertainment and lifestyle experience -- putting fun back into future shock." The magazine will offer "behind-the-scenes" insight on electronics, films and music with profiles of Sony engineering wizards, designers and affiliated artists, as well as non-Sony personalities. Sony Style is primarily geared for men and women between the ages of 18 and 35, who are interested in style, entertainment and technology. It will be published quarterly with a newsstand distribution of 400,000. The magazine sells for $5.95 in the U.S. and $8.95 in Canada. ChannelSpace Entertainment Acquires CollectorsWeb.com ChannelSpace Entertainment, Inc. the parent company of collectingchannel.com, has announced the acquisition of CollectorsWeb.com. "We are pioneers in the midst of a fast developing trend, truly mixing the old and the new -- antiques/collectibles and computers," says Ron McCoy, founder/owner of CollectorsWeb.com and a renowned collectibles expert. "I'm pleased and excited to be a part of http://www.collectingchannel.com, the web's ultimate destination and resource for collectors." McCoy will oversee a wide range of activities for collectingchannel.com, including writing a daily newsletter featuring the latest in collectibles news (to be emailed to subscribers.) His primary function will be the development and management of all chat rooms and message boards for collectingchannel.com. McCoy will also be providing content for ChannelSpaces' latest television venture, the Treasures In Your Home (PAX, M-F, 7PM -- 8PM EST. Live) debuting nationwide on August 9, 1999. "The acquisition of collectorsweb.com brings users of collectingchannel.com a premium subscription service for our collecting users and it brings us significant assets due to Ron's exemplary work with discussion groups in the collecting field," says Barry Friedman, CEO. "Ron has already implemented the discussion groups for the smash hit show Treasures In Your Home." Dan Pink's Advice Column Debuts on Guru.com Dan Pink, an expert on the independent workforce and a freelancer himself, has been named Guru.com's new advice columnist. Pink has taken on the challenge of answering freelance questions in a weekly Dear Abby -- style advice column, "Ask Dan Pink". In today's Guru.com debut, Pink reassures a marketing consultant who is considering going back to his old job and gives sound counsel to an independent accountant who has started to date one of her clients. While writing for Guru.com, Pink is also completing work on Free Agent Nation (William Morrow), a book inspired by Pink's 1998 Fast Company cover story about Americans who have abandoned traditional jobs to work on their own. Pink's opinions on the subject have generated an intense response. The New Yorker wrote that Pink had written "the most eloquent manifesto" for the end of loyalty in America. "Working on the column and researching the book go hand in hand," says Pink. "Writing a column for Guru.com keeps my ear to the ground. I'm coming to better understand the concerns of freelancers -- their joys and their challenges. And, like thousands of others, I'm learning a great deal from the site itself. Guru.com has really great talent. They understand the psyche of the freelancer." Sydney Schanberg Joins APBNews.com as Editor for Special Investigations Sydney H. Schanberg, Pulitzer Prize-winning journalist, has joined APBNews.com as Editor for Special Investigations, it was announced by Marshall V. Davidson, CEO and Chairman of APB Multimedia, Inc. Schanberg will oversee investigations involving a broad range of criminal justice, personal safety and government secrecy issues. "We are thrilled to have Sydney join APBNews.com. Uncompromising editorial standards and our absolute dedication to building the authoritative news source on crime, justice and safety have allowed us to attract journalists like Sydney," Davidson said. "From the beginning, we have hired veteran reporters and producers who understood the potential of combining the editorial disciplines of top newspaper and television newsrooms with the power of the Internet." Schanberg was a New York Times foreign correspondent during the fall of Cambodia in 1975. His reporting from Southeast Asia became the basis for the Academy Award-winning film The Killing Fields. Schanberg was one of a few Western journalists to observe the 1975 fall of Cambodia to Communist guerillas, known as the "Khmer Rouge." MarketWatch.com Adds Susan Mcginnis and Jon Friedman to the Team MarketWatch.com has hired Susan McGinnis as a broadcast correspondent and veteran media and investments writer Jon Friedman to cover the New York City media world. McGinnis will provide daily market updates for the new CBS Early Show, beginning in November. In addition to his regular column, Friedman will contribute webcasts to the site. "We believe that Susan and Jon's vast experience and expertise, combined with our existing talent, will help firmly solidify MarketWatch.com's positon as a leading Web-based resource for breaking business and financial news," said editor-in-chief Thom Calandra, who also appears on TV and radio for MarketWatch.com. "Susan, joining Betsy Karetnick, Stacey Tisdale and Bambi Francisco, gives us a broadcast team that makes and saves real folks real money every day. Susan knows as much or more about markets and economies as any financial journalist I know." Prior to joining CBS MarketWatch.com, McGinnis was an anchor/reporter for Bloomberg TV, focusing her coverage on the financial industry since 1997. While at Bloomberg, she covered a variety of stories including breaking business news, live coverage of the financial markets, live interviews with CEO's, market analysts and other experts, and consumer/personal finance reports. For nearly 20 years, Mr. Friedman has held a variety of positions as a journalist. From 1993 to 1999, he was a reporter for Bloomberg News covering Wall Street, sports business and mutual funds among other subjects. Friedman kicked off Bloomberg's flagship weekly mutual funds column, Flow of Funds, in the early 1990s. Around the Web Audio Book Club Explores Web Spinoff Media Central The Battle of the Amazons Wired Book Sales Grew 4 Percent Last Year Media Central CBS adds Jobs.com to its Net roster News.com Enduring Columnist Wrote of South in a Voice All Her Own Chicago Tribune Meaning of Term 'Sportswriting' Gets Wide Berth in This Collection Seattle Times New Weekly US: A Reader's Guide to Celebrity Life Media Central SoftBook Adds 100 Classic Fiction Titles, Magazines PublishersWeekly Surfing for Credit Newsweek.com This is Your Father's Strunk & White BookWire Web Bookshelf Gets Dusty CNews Click here to return to the homepage of The Write NewsTM Click here to subscribe to our free weekly email newsletter.  www.writenews.com Copyright © 1997-2007 by Writers Write, Inc. All Rights Reserved. |
