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The Write News -- News,
features and resources for media and publishing professionals
News, features and resources for media
and publishing professionals.

Friday, September 17th, 1999
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Media Cynic | Forum | Advertising | Classifieds | Jobs


Writerswrite.com and Stephen J. Cannell Announce Online "Be a Character" Contest

Emmy award-winning writer/producer and bestselling novelist Stephen J. Cannell and Writerswrite.com, the Internet's largest writing site, have announced an online contest for readers in connection with Cannell's exciting new thriller, The Devil's Workshop, which debuts in hardcover in September from William Morrow. Publishers Weekly describes The Devil's Workshop as an "action-driven nail-biter, which imagines the havoc unleashed by doomsday bioweapons."

The Grand Prize winner will have his or her name used as a character in Mr. Cannell's next book and will receive an autographed copy of The Devil's Workshop. The next five runners-up will receive a free copy of the book. To enter the contest, entrants simply fill out the online form located at: http://www.writerswrite.com/contest/. There is no charge to enter. Winners will be picked in a random drawing. Contest entrants must be 18 or older. Void where prohibited.

From Nazi Germany to the killing fields of modern Kosovo, history is full of madmen hoping to "ethnically cleanse" the world of any racial or religious group which differs from their own, and in The Devil's Workshop, Cannell explores how modern science could help achieve this process using genetically targeted bioweapons. The Devil's Workshop is the fifth novel by Cannell, who is the writer/producer of such hit television shows as The Rockford Files, The A-Team, The Commish and Wiseguy. His two bestselling novels before The Devil's Workshop were King Con and Riding the Snake, which was just released in paperback from Avon Books. To read excerpts from Riding the Snake and The Devil's Workshop, visit Stephen Cannell's website, located at: http://www.cannell.com.


Alloy Online and The New York Times Learning Network Announce Content Partnership

Alloy Online, Inc., an Internet destination for the Gen Y audience, and Times Company Digital, the Internet business unit of The New York Times Company, have announced that The New York Times Learning Network will provide daily news content to the Alloy Online website. Content from The New York Times Learning Network, which features interactive resources based on the content of the newspaper for students in grades 6-12, will be prominently featured within the "Today in Alloy" channel.

"By viewing our active message boards and chat rooms and interacting with our community, we know that teens are very interested in the events of the day," said Matt Diamond, CEO of Alloy Online. "Partnering with The New York Times Learning Network allows us to provide the Alloy community with current events and commentary from the undisputed `newspaper of record,' putting the high-quality content of The New York Times into context for Gen Y."

Under the agreement, The New York Times Learning Network will provide Alloy with daily content for the Gen Y audience from the "student connections" section of the website. Daily headlines will be featured on Alloy's homepage and linked to the "Today in Alloy" channel. Content will be presented in a custom designed environment entitled "The 411 Brought to You by The New York Times Learning Network."


Knight Ridder New Media Introduces Regional Information Hubs

Knight Ridder New Media has announced a national network of regional hubs on the Web. Four of these hubs, operating under the brand name Real Cities, debut today. They are BayArea.com, Miami.com, Broward.com, and TwinCities.com. Also debuting is RealCities.com, the national homepage for the network.

Real Cities regional market and information hubs include local Web directories, search, community publishing, e-commerce marketplaces, free email, 24-hour national and local news, and one-time registration service for use of all Real Cities products and online services. Knight Ridder's online newspapers are also integrated into the network information hubs.

"These hubs are only the beginning of our evolution," said Dan Finnigan, president, Knight Ridder New Media. "Our goal is to develop the most comprehensive network of localized information available on the Web. We intend to become the 'go local' button on the Web. We're working aggressively to build out these market centers across the U.S. We provide consumers easy-to-use features and functionality that enables them to explore their communities as never before. Users can find information fast - and interact with it. What we're building is in-depth, one-stop local resources with high-level navigation tools."

Finnigan added that in order to build out the network, Real Cities leaders are in active partnership talks with local media companies, newspaper and broadcast, in non-Knight Ridder markets. Finnigan cited recently created partnerships with Belo and Central Newspapers as examples of the expansion he seeks. Among the next set of Real Cities hubs to roll out are Phoenix.com and Indianapolis.com.


John Marcom Named President of Time Inc. International

John Marcom has been named President of Time Inc. International, a new position, it was announced by Norman Pearlstine, Editor-in-Chief of Time Inc. and head of the company's international operations. Marcom, who will be relocating to London, was most recently President of Time Inc. Asia in which capacity he was responsible for Time Asia, Asiaweek, Fortune Asia, President Inc. and Emphasis Inc., which produces magazines and programming for Asia's leading airlines.

In making the announcement, Pearlstine said, "John is a broadly experienced and accomplished publishing executive and a talented leader, respected and admired by colleagues within the company and outside. We're confident that he'll do a superb job as President of Time Inc. International. I can't imagine anyone better equipped for this exciting new challenge than John."

In his new position, Marcom will assume all of Richard Atkinson's responsibilities as President of Time Inc. Atlantic -- overseeing Time Inc.'s magazine publishing activities in Europe, the Middle East and Africa -- while still maintaining his own current responsibilities for Asia. Atkinson was recently named CFO of Time Inc. Marty Gardner, President of Time Inc. South Pacific in Australia, and Hugh Wiley, President of Time Inc. Latin America, will now report to John, as will New York-based Time Inc. International Executive Vice Presidents John Vlachos and David Stark.

Marcom is a graduate of Princeton University, with a degree in economics. After eight years as a reporter for the Wall Street Journal in Tokyo, New York and London and three years as a writer for Forbes in London, Marcom earned an MBA from INSEAD in Fontainebleau, France. He joined Time Inc. Asia as Development Director in 1993, serving in a variety of marketing and business development roles before becoming Publisher of Time Asia. He was appointed President of Time Asia in 1998.


Realtor Magazine Online Now Available to Public

Realtor Magazine Online, an interactive business tool for real estate professionals, is now available to the entire Web audience. Until now, Realtor Magazine Online has only been available to NAR members via the association's password-protected site, One Realtor Place. The website offers information and interactive content for real estate professionals as well as real estate educators, small business owners and entrepreneurs.

The online site includes exclusive content that readers won't find in the print complement, Realtor Magazine, NAR's official membership publication, such as a daily home page feature, exclusive business and how-to articles, daily and weekly e-mail news services, quizzes, a poll, print and online article archives, and technology buying information.

"Moving Realtor Magazine Online to the World Wide Web accomplishes several goals," according to NAR Senior Vice President for Communications Frank J. Sibley. "We want to make it faster and easier for real estate professionals and others to access the latest business news, our daily features, product-buying information, Web site reviews, columns from industry experts, and other useful information," said Sibley, who also serves as publisher of Realtor Magazine and Realtor Magazine Online.


NextPlanetOver.com Announces Licensing Deal with Marvel Comics

NextPlanetOver.com, an online comics store, has announced a one year marketing and content licensing deal with Marvel Comics. Terms include a year of run-of-site advertising on Marvel.com. In addition, NextPlanetOver.com will sponsor monthly "CyberComics" created exclusively for NextPlanetOver.com by Marvel.

NextPlanetOver.com co-founder and CEO, Dave Scott, said, "Our license with Marvel Comics deepens our working relationship with a leading player in comic book publishing. We are thrilled to be playing a key role in bringing this form of entertainment to the Internet, where it can be reached by tens of millions of potential fans. Our mission is to broaden the appeal of comic books and bring them to the forefront of the entertainment world."

The CyberComics, which will exclusively appear on NextPlanetOver.com, will feature Marvel characters such as Spider-Man, Thor and the Incredible Hulk, and will fit into current Marvel plot lines. NextPlanetOver.com has also purchased rights to 12 previously created episodes from Marvel's CyberComics library. In addition to the CyberComics, NextPlanetOver.com currently carries over 600 Marvel products including comics and books that are available for sale to the site's users.

Peter Kelley, Vice President, Programming, Marvel.com said that Marvel signed the deal with NextPlanetOver.com because of the company's opportunity to reach out to develop new fan bases. "CyberComics' bring our characters to life in new ways, and we believe that they will have broad mass appeal. NextPlanetOver.com is leveraging that appeal to market our published comic books to these new fans, ultimately increasing sales of our publishing division," comments Kelley.


Andrea Pomerantz Lustig Named Editor-in-Chief of Sephora.com

Sephora.com, an e-commerce Paris-based beauty and cosmetics store, has announced the appointment of Andrea Pomerantz Lustig as Vice President, Editor-in-Chief. In this capacity, Ms. Pomerantz Lustig will direct and provide content for the site. Prior to this appointment, Ms. Pomerantz Lustig spent nine years with Cosmopolitan Magazine as Beauty and Fitness Director. Before joining Cosmopolitan, Ms. Pomerantz Lustig held positions Glamour and Mademoiselle magazines and CBS News. It was also recently announced that Ms. Pomerantz Lustig will be a contributing editor at Self Magazine, where she will write a monthly column.

Ms. Pomerantz Lustig commented, "I am very excited to have the opportunity to combine my experience in the fashion and beauty world with the creative possibilities of Sephora.com. It will be my goal to make the site as innovative, fun and hip as the Sephora stores themselves, using the technology of the Internet to redefine the beauty world."


QueenDom.com Adds Leadership Test

QueenDom.com, a website devoted to the quest for self-knowledge, has added a new Leadership Test to its battery of original psychological tests. Like all of QueenDom.com's tests, this test is validated, and the psychometric properties and norms are posted on the site. It is also scored online and directs visitors to related resources for expanding their capacity for leadership.

QueenDom.com provides on a vast collection of original psychological tests that are scored online. In their quest for self-knowledge, visitors can take tests on relationship satisfaction, jealousy, depression, self-esteem, anxiety, social anxiety, communication skills, coping with stress, assertiveness, sales personality, type A personality, IQ, EIQ, burnout, lifestyle, leadership, relationship attachment, arguing style, and concentration. For the extra keen, Test Junkie is a section with a huge collection of links to various tests on the Internet.


Joseph Scherger Named New Editor-In-Chief of Hippocrates

The Massachusetts Medical Society (MMS) has announced the appointment of Joseph Scherger, M.D. as editor-in-chief of its primary care journal, Hippocrates. Dr. Scherger is currently chair, Department of Family Medicine and Associate Dean for Clinical Affairs at the University of California, Irvine and a member of the Institute of Medicine Committee on the Quality of Health Care in America.

"Understanding the difficult practice and clinical issues primary care physicians face today requires independent leadership in patient care and teaching," said Harry L. Greene II, M.D., executive vice president of the Massachusetts Medical Society. "Dr. Scherger's academic and practice background, as well as his experience as a national spokesman for primary care, will give Hippocrates the perspective it needs."

Dr. Scherger is past president of the Society of Teachers of Family Medicine and past AAFP Family Physician of the Year. His activities at this year's AAFP meeting include an invited lecture, "Family Practice in 2010" and a CME course, "A Breakthrough Model for Health Care in the 21st Century." Dr. Scherger will be available for discussion during his, "Ask the Lecturer" session.

"Primary care physicians need a format to express concerns for the future of our profession and to learn from each other. We are the front line of modern medicine," said Dr. Scherger. "In the 20th century we went from the horse and buggy to the modern medical office. We have to be prepared for more dramatic changes in the next century. My goal is for Hippocrates to be a guide down that path."

The Massachusetts Medical Society purchased Hippocrates from Time Inc. Health in April of this year. The addition of Dr. Scherger is part of an effort by MMS to create the leading practice journal for primary care physicians. Hippocrates will retain its popular format, but will be more intensive in its focus on practice advice, including clinical excerpts from Journal Watch, sections on reimbursement, integrative medicine and ethical issues.


Around the Web

Barnes & Noble to Test Sales of E-book Gizmo Media Central
Can George Magazine Stay in Business Without its Founder? AJR
Cosmopolitan Magazine Coming to Audiotape Media Central
Ethical Journalism in a Market-Mad World SF Gate
Hiatt Named Editorial Page Editor of Washington Post Associated Press
Hurricane Watchers Storm the Net MSNBC
Patterson Still Keeping Readers in Suspense CNN
Peacock Picks Paxson Partner for $415 Million Variety
Personnel Moves At Amazon PublishersWeekly
Readers Still Prefer the Printed Word SF Gate
Regardie's Back, With a Slick Cover Story Washington Post
Sharp Named Publisher of Ann Arbor News Associated Press
Viacom's Buy of CBS Puts More Pressure on Papers to Grow News Inc.
Viacom Merger Raises Queries About S&S's Future PublishersWeekly
Whither George? And what's up with Tina's Talk? Salon.com





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