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Wednesday, October 13th, 1999 Media Cynic | Forum | Advertising | Classifieds | Jobs Kinko's to Launch Magazine Geared to Small Business Kinko's has announced that it has formed an alliance with Forbes Special Interest Publications to produce a quarterly magazine for its prime customers: small business owners and entrepreneurs. Titled Kinko's Impress, the new magazine is expected to debut January 2000. According to Ellen Turner, Kinko's chief marketing officer, Kinko's Impress will provide a flexible forum for addressing issues important to small business for succeeding in a fast-changing business environment: "Kinko's and Forbes are two of the most recognized brands in business. With our collective knowledge, talent and creativity, we have an unmatched opportunity to provide fresh, focused and inspiring content that demonstrates how creativity and effective communication can be leveraged for success." "Kinko's is the pioneer and market leader in the visual communications business, and we are delighted to be the publisher of their new magazine," said Dick Stockton, vice president and general manager of Forbes Special Interest Publications. "Large corporations have known for decades how important aesthetics are in the course of doing business. With the publication of Kinko's Impress, Kinko's prime small-business customer base will benefit from similar access to cutting-edge visual tools. Small business is an enormous market and one that we believe will be most receptive to our magazine." Each issue will feature an eclectic mix of articles, including five features, 25 service-driven stories, side bars and call-out boxes, contained within six major sections, including one focused on Web education. A promotional section will also be included to drive traffic and trial of key products and applications at Kinko's branches. The publication will have an initial print run of 300,000. Copies will be available for sale at all Kinko's locations. Nickelodeon Announces Launch of Nick Jr. Magazine Nickelodeon has announced the launch of Nick Jr. Magazine. Building on the Nick Jr. preschool programming block, Nick Jr. Magazine is an interactive publication designed for both parents and kids. The tagline of the new magazine is "Where kids play to learn and parents learn to play." Freddi Greenberg, previously Editor-in-Chief of both Child and American Health for Women, will lead the editorial vision of Nick Jr. Magazine as its Editor-in-Chief. In that role, she will focus on delivering editorial drawn from the Nick Jr. franchises as well as original material. "Nick Jr. Magazine is translating to print the Nick Jr. sensibility of love, learning and humor," says Greenberg. "Our goal with Nick Jr. Magazine is to bring kids and parents closer together through the language of fun. If parents are kids' favorite toys, Nick Jr. is the instruction manual." Nick Jr. Magazine will have an advisory board composed of critical thinkers in child development, learning, public policy and entertainment. Pat Schroeder, Matilda Raffa Cuomo, Meredith Vieira, Arthur Pober and Dr. Lorraine Hale are currently among the members. The Nick Jr. programming includes Blue's Clues, the most watched preschool show on TV, and Little Bill, Bill Cosby's new animated series. Nick Jr. Magazine will incorporate these Nick Jr. franchises alongside original editorial from prominent writers and illustrators. In addition to the family-shared section, each issue includes a pull-out magazine for preschoolers, called "Nick Jr. Noodle." All articles will be coded with "Play to Learn Fundamentals," icons to help parents understand what skills, such as cognitive, physical, social, problem-solving and creative, their children will be learning while doing an activity in the magazine. The first issue will be distributed to preschools across the country and is also available at bookstores, newsstands and through subscription. The magazine will be published bi-monthly with a 500,000 rate base beginning February 2000. Alibris and Bibliocity to Merge Operations Alibris, a source of out-of-print books, has announced that it will acquire the assets of Bibliocity Inc., a source of rare and antiquarian books. The move will expand Alibris' dealer network and online book inventory. Martin Manley, President and CEO of Alibris, stated, "By combining operations with Bibliocity, Alibris' customers will have greater access to the broadest and most comprehensive supply of out-of-print, rare, and antiquarian books available anywhere." Bibliocity CEO Paul Pritchard added, "Alibris has dramatically increased revenues for their independent dealers by developing strong sales channels through online booksellers, retail stores, and libraries. Merging operations will offer our dealer netwo from Alibris' marketing efforts. We're especially excited by Alibris' library program for the simple reason that public, private, and academic libraries have tremendous appetites for the hard-to-find books that Bibliocity dealers offer." Channelspace Entertainment, Amos Press, Announce Strategic Partnership ChannelSpace Entertainment, Inc. (CSEI), parent company of collectingchannel.com and Amos Press, a publisher in the fields of stamps, coins and vintage cars, have signed a strategic partnership to create and present content. Under terms of the accord, Amos Press Inc., privately held hobby publisher based in Sidney, OH, will provide exclusive content in the coins, stamps and vintage car categories on collectingchannel.com. The company's collecting-related publications include Coin World, Linn's Stamp News, Cars & Parts and Scott's Stamp Catalogues. "Amos Press is very pleased to establish this partnership with the collectingchannel.com," says Bruce Boyd, president of Amos Press Inc. "Our objective is to expand the reach of our hobby publications and promote the benefits of stamp collecting, coin collecting and vintage car collecting to a wider audience of prospective participants. Through our partnership with collectingchannel.com, we expect to establish on the Internet the same content leadership that our hobby print publications now enjoy." The collectingchannel.com launched in October 1998. Consumers can access information on a wide variety of collecting topics, including antiques, sports, stamps and coins among others, through audio/video programming, news articles, expert opinions, and on-line magazines. collectingchannel.com is the lead content provider to eBay and the exclusive provider of antiques and collecting information on Yahoo Broadcast Services. MMG Sells Internet News Bureau to internet.com Multimedia Marketing Group, Inc. has announced that it has completed the sale of Internet News Bureau, to internet.com. Founded in 1995 by John Audette, president of MMG, Internet News Bureau distributes press releases via email to more than 3,000 journalists from major Internet and computer magazines, e-zines, e-mail newsletters, major daily newspapers, television and radio. Internet News Bureau's global coverage includes international distribution and language translation services. Internet News Bureau has been run as a separate division of MMG, which creates Internet campaigns for major brands. Under the terms of the sale, Internet News Bureau will continue to be run from MMG headquarters in Bend, Oregon. "This is a confirmation of my vision four years ago when I launched Internet News Bureau from my Portland basement," said Audette.. "I realized then that the Internet could be a tremendous distribution platform to journalists." "This deal will help us increase our reach and make our services even better for clients and journalists," said Renee Menius, editor of Internet News Bureau. Southern Storytellers Cast a Halloween Spell Over the Web A shocking murder, a ravenous hill monster, an evil witch lurking in the dark depths of a Tennessee cave - all are creepy stories waiting to be heard on The Moonlit Road, a website featuring audio storytelling from some of the South's best storytellers. New tales will be told throughout the Halloween season. "People enjoy our stories year-round," says Producer Craig Dominey, "but Halloween is our busiest time of year. Like many people, I have vivid memories of shutting off the lights and listening to someone tell a really spooky ghost story. By visiting our site, people will experience again what was once called the 'theater of the imagination.'" Each month, The Moonlit Road features ghost stories and other strange folktales from the Southern oral tradition. The site is also used as a learning tool in schools around the world, teaching students about Southern culture and history. Dominey created The Moonlit Road in part to counter-balance the negative Southern image portrayed in films and television shows. "Hollywood's vision of the South is typically not the South I grew up in," says Dominey. "The South is a melting pot of many different cultures, and storytelling is a window into those cultures. People can visit The Moonlit Road just to hear a creepy story, but they can also dig further and learn more about the cultures that gave birth to these stories." Since its debut in October 1997, The Moonlit Road has received international acclaim from USA Today, Turner Network Television (TNT), the British Broadcasting Corporation (BBC), The Christian Science-Monitor, Yahoo! and numerous other media outlets. Moonlit Road audio stories are regularly featured on public radio stations across the country. Craig Dominey, 32, works in the Atlanta film and television industry as a freelance writer/producer. He plans on developing television and radio versions of The Moonlit Road in the near future. Around the Web Extra! Makes a Comeback OJR The Great Alt-Weekly Crap Shoot Fairfield Country Weekly Greene to write monthly column for Life Media Central HarperCollins, Morrow Merge Children's Divisions BookWire Has the Influence of the New York Times Bestseller List Declined Salon Lucent, E Ink To Develop Electronic Paper Reuters Lucent To Develop E-Paper MSNBC McCourt, Morris Will Not Get Awards Washington Post Michael Kinsley to Host Political-cultural Show on Television AP Microsoft Backs Online Book Awards Washington Post Miramax Buys Rights to Puzo's Final Novel Reuters National Book Award Finalists Are Announced Reuters The Seduction of Leonard Stern MediaWeek Starting Bell Sounds for "Lord of the Rings" E! Online Why I Paid so Much for a Children's Book BookWire Without Chief, Borders.com Strategy Moves Forward PublishersWeekly Click here to return to the homepage of The Write NewsTM Click here to subscribe to our free weekly email newsletter.  www.writenews.com Copyright © 1997-2007 by Writers Write, Inc. All Rights Reserved. |
