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Friday, October 22nd, 1999 Media Cynic | Forum | Advertising | Classifieds | Jobs GoodHome.com Hires Editorial Director GoodHome.com, a new home decorating e-commerce company, has announced that Doug Turshen has joined its creative team as editorial director. The former editor-in-chief of American HomeStyle and Gardening, Turshen will be responsible for overseeing the development of the editorial content and format on the GoodHome.com website. Turshen plans to make GoodHome.com the first stop for anybody who is planning to furnish or decorate a home. ``It will all come down to personal style,'' said Turshen. ``You will be able to search for items that match your own 'style statement' and GoodHome.com will provide you with the inspiration and great advice. And you'll be able to buy it all online.'' Turshen is a well-known art director with a specialty in interior design and home furnishings publications. In addition to his three-year tenure at American Homestyle and Gardening, Turshen spent ten years as the creative director of Family Circle and helped develop and launch several other magazines including Child, Fitness and Mary Emmerling's Country. In addition, he has also teamed up with bestselling home design authors to create coffee-table books such as Barbara Ohrbach's The Scented Room, Tricia Foley's White Christmas, Suzanne Butterfield's Color Palettes and Carolyn Roehm's A Passion For Flowers. ``GoodHome.com is thrilled that Doug Turshen will spearhead the site's editorial content,'' said Doug Mack, CEO of GoodHome.com. ``Turshen's knowledge, insight, and expertise in the lifestyles, home furnishings, and decorating areas will produce a unique blend of the inspirational and the practical and will perfectly complement GoodHome.com's product selection and technology. We're going to redefine how people shop for their homes.'' MultiMedia Healthcare/Freedom Launches MD net Guide MultiMedia Healthcare/Freedom, a medical publisher, has announced the launch of MD net guide, a new media guide to the Internet developed solely for physicians. Consisting of a bimonthly print journal, a website and a biweekly email newsletter, MD net guide provides information to physicians on how to streamline their Internet searches and keep up with the expanding world of medical information, research and resources available online. ``Research has shown that a majority of physicians currently using the Internet feel overwhelmed by the Internet,'' said Chris Higgins, president of MD net guide. ``MD net guide was developed to help streamline physicians' online experience, to more effectively search for clinical and practice management materials. MD net guide helps physicians locate the best of what's on the Net, both medical and personal.'' Specifically, MD net guide provides information on the content of various sites, by category, and provides articles on issues related to the Internet and health care. The sites are selected by an editorial board consisting of pioneers in medicine and technology. In addition, MD net guide offers listings of upcoming live Internet events, listings and descriptions of sites that maintain audio and video archives of past live events and websites to which physicians can direct their patients. It also provides select financial and leisure sites. ``By integrating all of this information in both electronic and print media, MD net guide provides physicians with easy-to-understand tools to using the Internet. The journal guides them to our site, where they are able to quickly and easily access a wealth of information they can use in their everyday practice,'' Higgins explained. The new print publication will be sent to a controlled circulation of over 127,000 primary care physicians, including GPs, FPs, IMs, DOs and cardiologists. MultiMedia HealthCare/Freedom, located in Plainsboro, NJ, is a medical publishing, marketing and communications firm. Men's Health Magazine Editor-in-Chief Resigns Rodale Inc., a publisher healthy active living information, has announced that Men's Health magazine Editor-in-Chief Mike Lafavore has resigned his current position to pursue other opportunities. Greg Gutfeld, the magazine's Editorial Creative Director has been named Editor, and will work under Lafavore's guidance during the transition period. The changes will take place effective January 1, 2000. "Creating Men's Health and helping to bring the brand to twenty countries around the world has been a tremendous amount of fun. Now it's time to turn it over to the great team we've assembled so they can take Men's Health forward into the next century," said Lafavore. "After 11 years of thinking about little else but Men's Health, it's time for me to catch up on my reading, spend more time poking around the Internet, and looking for a new creative challenge." Greg Gutfeld, the new Editor, joined Rodale in 1990, and has held editorial positions with Prevention magazine, and since 1994, with Men's Health. He is the author of two books, The Scorecard (Holt), and The Scorecard at Work (Holt), and has been a featured guest on numerous national television and radio programs. According to the most recent Fas-Fax, Men's Health current circulation is 1,665,038, representing a bonus of over 140,000 on its current rate base level of 1,525,000. A publication of Rodale, it provides readers with information on health, fitness, nutrition, and lifestyle. Published ten times a year, it is part of the Rodale Active Network, which includes such titles as Bicycling, Runner's World, Prevention, Mountain Bike, Backpacker, Fitness Swimmer, Rodale's Scuba Diving, and New Woman. Rodale is headquartered in Emmaus, PA. Scientific Learning Launches BrainConnection.com Scientific Learning Corporation has announced the launch of BrainConnection.com and the site's online magazine, NeuroWire. Among the features offered on BrainConnection.com are articles in NeuroWire that focus on a range of issues and insights related to the brain. The online magazine will cover topics such as visual perception, developmental learning, aging and the brain, evolution of the brain, and profiles of major figures in brain research. BrainConnection.com will also include daily news about brain research, reviews of articles from leading journals dealing with brain research, chat rooms and forums, links to other sites, and a customization feature allowing users to create a personalized home page. In addition, there will be panel discussions and interviews with leading authorities, coverage of new research presented at national and international conferences and seminars, curriculum tools, and textbook and glossary information. The website and its online magazine will be officially launched during the Society for Neuroscience 29th Annual Meeting in Miami Beach, October 23 to 28, at a special event on Monday, October 25 at the Shelborne Beach Resort, from 5:30 p.m. to 7:30 p.m. The Society for Neuroscience is the world's largest organization of scientists and physicians dedicated to understanding the brain. ``One of our principal goals with BrainConnection.com and its online magazine is to document the often-complex discoveries from neurological and neuroscience research laboratories around the world in accurate terms that will be meaningful to consumers, educators, clinical practitioners, and scientists,'' said Dr. Michael Merzenich, a co-founder of Scientific Learning. ``An explosion in neuroscience research is rapidly generating a progressively deeper understanding of the nervous system's mechanisms and functions. With that growing understanding, we are better able to understand the underlying causes of many brain-related disorders and diseases. We believe that consumers, educators, professionals, and members of the scientific community all have a stake, and all share a serious interest, in this rapidly developing science,'' added Dr. Merzenich. BrainConnection.com and its online magazine, NeuroWire, are created by a staff of scientists, educators, writers, and artists who both produce original exclusive content and edit high-value content from authoritative third-party sources. The company's goal is to convey important information in an accurate, accessible format. VoxCap.Com Launches "The Almanac of Internet Politics" VoxCap.com, an online community and resource about political issues, has launched "The Almanac of Internet Politics," an interactive series aimed at shedding light on key Internet issues facing the U.S. candidates and electorate in the 2000 campaign. The series, written by online journalist Dana Blankenhorn, explores key issues like speech, spam, and sales taxes with links to stories and interest groups. Then site also invites voters to have their say, using VoxCap.com's community building tools. "The people we elect in 2000 will settle key Internet questions for all time," says Blankenhorn. "We the people need to know what's at stake, and what candidates will do, before we put them in office. With VoxCap.com, we can convert our passion on these issues into action, using all the necessary tools for online activism the site provides." Dwayne Hall Named Regional Executive Editor for Executive Strategies Dywane Hall has been named Regional Executive Editor for the new publication Executive Strategies. Executive Strategies focuses its editorial content on the relationship between businesses and sports. It is a resource for business owners to get information about how to better service clientele, provide employee incentives, and attract new customers through the use of different sports venues. Executive Strategies is designed in a monthly newsletter format that includes interviews from various business leaders, sportscasters, politicians, athletes, and coaches. The publication will convert into a magazine format in approximately 24 months and will expand its readership internationally. Currently the publication's readership includes 18 different states from Hawaii to New York with plans on expanding to all states within one year. Dywane combines not only his experience in business but his passion for sports to the editor's table. ``My goal will be to interview people throughout each month in order to share personal experiences of the do's and don'ts of business sports marketing.'' TNP.com Offers Science-Based Information on Natural Health Treatments Prima Communications, Inc. has announced the launch of TheNaturalPharmacist.com (TNP.com), a new resource for evaluating the effectiveness of natural health treatments. TNP.com offers consumers and health professionals scientifically based information on herbs, vitamins, minerals and other natural health supplements, as well as the conditions for which they are used. The website contains information that has been reviewed for medical accuracy by physicians and a pharmacologist. "TNP.com is designed to cut through the hype and tell you what we know and what we don't know about popular natural treatments," said Steven A. Bratman, M.D., medical director of TNP.com. "Although there are hundreds of books and thousands of articles on natural medicine, many use selective reporting and exaggerated claims to distort information and sell products." At the heart of TNP.com is the Natural Health Encyclopedia, a searchable database that lists more than 165 health conditions and 338 vitamins, minerals, herbs and supplements. The Encyclopedia provides scientifically-based information about which natural remedies are appropriate for various health conditions. The resource also provides information on potential adverse interactions between natural health treatments and prescription medications. TNP.com also offers information and possible natural health remedies for such medical conditions as arthritis, colds and flu, diabetes and heart disease. And, for health professionals, the website provides clinical evaluations written specifically for physicians and pharmacists. Overseeing TNP.com's content is Dr. Bratman, a nationally known expert on alternative medicine. Dr. Bratman, a graduate of the University of California at Davis School of Medicine, is the author of books and peer-reviewed articles on natural health remedies. He has also served on several medical oversight panels including the state of Washington Medical Board, the Colorado Board of Medical Examiners, and the Texas State Board of Medical Examiners. Other contributors to the site include David J. Kroll, Ph.D.; Richard Harkness, Pharm., FASCP; Marian Broida, R.N.; David Baranov, Ph.D.; and Kathi Head, N.D. Around the Web Amazon.com Sues Barnesandnoble.com CNN Democrat Editors Moving On Tallahassee Democrat Eight Days A Week With Gotham Gadfly MediaWeek For the Media, the Internet Is the Hottest Thing Since Gutenberg Washington Post Have Pen, Will Travel, Says Bestseller McCourt Reuters In Tina's Wake, A Devastated New Yorker BookWire Medical Journal May Have Flouted Own Ethics 8 Times Los Angeles Times National Book Awards Play 'Who's That?' BookWire Newsstand Sales Took Big Hits Circulation Management Reporting: Using Children as Sources CJR Sinking Ship (Philadelphia Inquirer) CityPaper.net Success of Harry Potter Bowls Author Over CNN A Tale of Two Massacres AJR Will Space.com Lift Off? SF Examiner Click here to return to the homepage of The Write NewsTM Click here to subscribe to our free weekly email newsletter.  www.writenews.com Copyright © 1997-2007 by Writers Write, Inc. All Rights Reserved. |
