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Wednesday, December 8th, 1999 Media Cynic | Forum | Advertising | Classifieds | Jobs American Booksellers Association Releases Book Sense Bestseller List The American Booksellers Association has announced the release of the Book Sense Bestseller List. The list is compiled from sales figures supplied by many of the country's most famous and beloved independent bookstores, including The Tattered Cover in Denver, Powell's in Portland, Wordsworth in Cambridge, Politics and Prose in D.C., Hungry Mind in St. Paul and Kepler's in Silicon Valley. The data for the list is gathered from Book Sense independent booksellers all across the country, and represents a weighted balance of both store size and geographic distribution. Sales figures are compiled at end of business on Saturday, and are e-mailed to the reporting stores and publishers on the following Tuesday. The list is posted at bookweb.org by Thursday for bookstores and consumers. The Book Sense Bestseller list will regularly feature the top fifteen books in Trade Paperback Fiction, Trade Paperback Nonfiction, Hardcover Fiction, and Hardcover Nonfiction, as well as the top five books in both the Children's and Mass Market categories. In addition to the standard top sellers, the list will also highlight as a regular feature several books "On the Rise" which fall below the top fifteen. "On the Rise" this week are Blindness by author Jose Saramago in the Trade Paperback Fiction category, and Flu by Bari Kolata in the Hardcover Nonfiction category. Additionally, the list will highlight as a sidebar four "Booksellers' Choice" selections which have been hand selected by independent booksellers across the country as among their favorites. Periodically the list will contain "Category Bestsellers" for special categories including African American, poetry, mystery, illustrated children's books, travel and gay & lesbian interest. "The Book Sense Bestseller List is the largest and most accurate representation of independent booksellers' sales across the country, and will be valuable not only to independent booksellers, but to consumers and publishers as well," said ABA Chief Executive Officer Avin Mark Domnitz. Northwest Airlines Names Publishers for Its WorldTraveler Magazine Northwest Airlines has announced that it has teamed up with Skies America International Publishing and Communications and Nishitetsu Agency Co. of Japan to publish its inflight magazine, WorldTraveler. As publisher of WorldTraveler, Skies America will be responsible for the monthly magazine's English edition and Nishitetsu will be responsible for publishing the Japan edition. "Northwest is proud to be working with two of the world's finest publishers, Skies America and Nishitetsu," said Rick Dow, Northwest vice president marketing programs and advertising. "They will deliver a high quality product that Northwest customers will enjoy reading." "Publishing WorldTraveler is a wonderful opportunity for us. We are thrilled to be back publishing the magazine that we launched with Northwest Airlines in the early 1990's," said Shari Clayberg, Skies America senior vice president. "We look forward to building on the magazine's award-winning traditions and to continue the spirit of innovation that has made WorldTraveler such a strong product." Detour Magazine and Openspace.com Launch New Portal for Contemporary Lifestyles Detour magazine has partnered with Internet portal publisher OpenSpace.com to launch iDetour. The new website will be unveiled at the Jupiter Entertainment Forum this week. Focusing on contemporary lifestyles, iDetour will offer a website that focuses on current trends, lifestyle and purchasing decisions for the 18-35 year old upwardly mobile age group. OpenSpace.com provides a publishing platform that provides iDetour with a suite of traffic-building syndicated content; revenue-generating e-commerce; and interactive, community-building capabilities. "The future of Detour is to be an integrated, cross media publisher", said Andrew Left, CEO of Detour Magazine. "It is imperative for us to partner with a leading portal ASP. OpenSpace provides a tremendous technology platform that enables us to connect to our visitors and offer them customized content and a unique shopping experience. This partnership is a terrific marriage of technology and an exciting traditional brand." Borders.com and Centerseat Team Up to Create Borders Vision Borders.com, a retailer of books, music and video, and Centerseat LLC, a digital media company, have announced an exclusive alliance to create Borders Vision, an entertainment experience designed for book and music lovers who visit Borders.com. Borders Vision will offer bibliophiles and music lovers the opportunity to view programming tailored to their tastes, purchase Borders products, and watch selections from Borders' in-store events. Borders hosts more than 90,000 events per year, featuring authors, musicians and other artists. As part of the agreement, Centerseat will film and present these events at Borders Stores across the country "Our alliance with Centerseat is a major step forward in our quest to blend the best of the in-store and online Borders experiences for our customers," said Karen Tyree, Borders Vice President of Internet Services. "Centerseat's innovative presentation model will help bring book and music lovers from around the world together in a community with shared experiences. By covering events at our stores, it will be possible for a Harry Potter fan in Honolulu to enjoy a reading by author J.K. Rowling at a Borders store in New Jersey, thousands of miles away." ICD Publications Announces Monthly Publishing of Hotel Journal ICD Publications, Inc. has announced that Hotel Journal, a publication targeted to the hospitality and commercial real estate industries, will begin a monthly publishing frequency starting January 2000. ICD acquired Hotel Journal last June, and relaunched the newly designed publication as a tabloid with two issues in 1999. "Reaction to the new Hotel Journal was so overwhelming, and the response to advertisers was so great, that we are confident in pursuing a much higher frequency starting in January," said Stacy Horowitz, publisher. American Lawyer Media Launches Magazine For Law Students American Lawyer Media, Inc. (ALM) has announced the launch of L, a new quarterly on-campus magazine targeted to students at law schools in the U.S. Developed by ALM's new Custom Publishing Group, the preview issue of L will be distributed to more than 50,000 second and third-year students at 129 law school campuses around the country. The first issue of L combines legal, career and lifestyle features on topics ranging from the grading of bar exams to online investing to the impact and evolution of law firm-based television series. The magazine's cover highlights a contributed article, from Ben Stein, Comedy Central game show host and member of the Yale Law School class of 1970. L also includes previously unpublished material from the 1999 Associates Survey from The Amencan Lawyer, and a profile of Stanford law student, business student and entrepreneur Janar Wasito, typical of today's hybrid law student who is as likely to be found negotiating a dot-com deal as attending class. A back-of-the-book lifestyle section looks at voice recognition software, job-related websites and fiction with a legal bent, from Scott Turow to Charles Dickens. Current plans call for a four-time publication schedule in 2000, with L issues timed to the spring and fall semester class schedules. Future enhancements will include electronic publication of content created for L and print integration of online career networking content developed by Vault.com. ALM and Vault.com recently announced a strategic alliance to deliver content targeted at law students and young associates, including surveys, job listings, articles and law firm workplace profiles through current and future ALM publication channels. "L's focus on the law student market segment extends our publishing strategy and audience to professionals just entering the industry," said William Pollak, president and CEO of American Lawyer Media. "It will allow us to build relationships with these readers at the earliest stages of their careers, while providing a new outlet for targeted content developed by ALM publications and partners, such as Vault.com." O'Reilly Network Announces Affiliates The O'Reilly Network, a network of websites covering open and emerging technologies, announced its first affiliate sites at the XML '99 conference. The sites offer resources on four influential technologies. The O'Reilly Network is scheduled for a January 2000 launch date. XML.com, ApacheWeek, Servlets.com, and MySQL.com are the O'Reilly Network's first four affiliates, a number which is expected to grow throughout 2000. Each site has its own flavor and focus, while sharing a passion for the technologies it covers. Through affiliation with the O'Reilly Network, these sites will share content, and use O'Reilly's marketing and advertising services. The affiliates all feature regularly-updated news, collections of tools, reviews, previews of upcoming software, and links to numerous helpful resources. "We are in the process of extending the O'Reilly brand online, and one of our first steps is to network together useful, independent sites that cover the technologies our developers care about," explained Dale Dougherty, publisher of the O'Reilly Network. "Each affiliate site will carry a logo featuring a distinctive O'Reilly animal, creating a visual connection to O'Reilly." Hyperion in Agreement with Latina Magazine to Publish Latina Beauty Book Hyperion has reached an agreement with Latina, a bilingual magazine for Hispanic women, to publish a Latina beauty book, announced Martha K. Levin, vice president and publisher of Hyperion. Latina Beauty will be published in October, 2000. Written by Latina magazine beauty editors and former beauty editor Belun Aranda-Alvarado, Latina Beauty will be a comprehensive guide to beauty written specifically for and by Latinas. The book will contain make-up, hair, fashion and general beauty information exclusively for the variety of hair, skin, face and body types of Hispanic women. "Christy Haubegger and her incredible team at Latina have tapped into a hungry market that they knew was being ignored," said Levin. "Their celebration of Latinas has helped fan the flames of one of the most exciting phenomena that will help define what we think of as American culture in the next century. Latina Beauty will be the first book to fully evoke the unique spirit of Latinas." APA Launches Web Guide About Preventing School Violence In light of the tragic school shooting in Oklahoma, students, parents and teachers may be looking for information on how to prevent school violence before it starts. The American Psychological Association and MTV:Music Television have co-produced a "Warning Signs" guide that will further help young people recognize when a classmate or friend might be a potential danger to themselves or others. The guide can be obtained by calling the APA at (800) 268-0078 or by logging on to APA's consumer HelpCenter: http://helping.apa.org. In addition, psychologists are facilitating community youth forums nationwide on the topic of violence. "Engaging youth throughout the country in dialogue about violence is the necessary first step in addressing this problem," says Dr. Russ Newman, APA's executive director for professional practice. "The more young people understand about violent behavior and its warning signs, the better prepared they'll be to help prevent it." 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