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Monday, December 13th, 1999 Media Cynic | Forum | Advertising | Classifieds | Jobs Business 2.0 Increases Frequency in 2000 Imagine Media's newly-created Business Division has announced that its flagship brand -- Business 2.0 -- will move from a monthly to a bi-weekly format. The magazine, a publication covering the transformation of business in the Internet Age, will publish 20 issues in 2000, up from 12 this year. The bi-weekly format will begin with the May 2000 issue. "Since its launch just 17 months ago, Business 2.0 has quickly become a must-read monthly for new business leaders we identify as Transformers. Hungry for the insight, ideas and views that the editorial content provides, these Transformers can't seem to get enough relevant information on the new rules shaping the new economy delivered in a way that offers them applicable business solutions," said Michela O'Connor Abrams, president of the Business Division. "We're committed to maintaining our editorial vision while delivering this powerful content more frequently to our growing base of readers." Source to Make Barnes & Noble's Daily Sales Data Available The Source Information Management Company has announced a contract with Barnes & Noble Inc. to jointly offer daily sales data to magazine publishers via Source Information's Interactive Communication Network (ICN), a business-to-business Internet site. The data will cover sales, inventory and distribution on a daily store-by-store, title-by-issue basis, from Barnes & Noble's approximately 1,000 bookstores. "This is a revolutionary development for magazine publishers, especially publishers of weekly periodicals. Never before have publishers been able to access daily sales data, enabling them to evaluate issue performance, predict final sales of current issues and measure the effectiveness of covers," said S. Leslie Flegel, chairman and chief executive officer of The Source. "Magazine publishers will now be able to gauge the performance of specific titles in various regions of the country versus the competition. Barnes & Noble's extraordinary reach in different markets gives publishers the unparalleled opportunity to access information on magazine promotion effectiveness." Alloy.com Announces Cross Promotion of New Teen Book Series Alloy Online, Inc., an Internet destination for teens, has partnered with Pocket Pulse, a teen book imprint of Simon and Schuster, and 17th Street Productions, producers of books for teens, to offer online cross promotion for the book series, Fearless. "This partnership is helping Pocket Pulse expand its scope to the more than 10 million teens Alloy reaches each month through our Web site and our catalogue by offering an alternative to traditional book marketing and distribution," said Matt Diamond, co-founder and CEO of Alloy Online. The Alloy Online site allows fans to experience the series through the eyes of Gaia Moore, the super-tough main character who was born without the fear gene. Teens can explore "GAIA's LAPTOP," read Gaia's e-mail, poetry and journal entries, download pictures, screensavers and desktop icons, chat with other Fearless fans, view sneak previews of the next book and take a virtual audio and video tour of Gaia's downtown Manhattan neighborhood. The site is updated regularly by a content and programming team from Alloy and 17th Street Productions. "GAIA'S LAPTOP at Alloy.com is an integral element in our promotional campaign for Fearless," notes Nancy Pines, Vice President and Publisher of Pocket Books for Young Readers. "It's an extremely satisfying, ever-changing site packed with depth and breadth." Glassbook Announces Public Beta Test Site Glassbook, Inc., has announced availability of the Glassbook Reader open beta test and ebook bookstore on the Internet. Available for Windows-based systems, the firm is providing free access to both the Glassbook Reader and the Glassbook Plus Reader. Founder and president Len Kawell, co-inventor of Lotus Notes, noted "The Glassbook Reader represents the first in a series of open standards-based, e-commerce Glassbook products that integrate the entire electronic book distribution and delivery process." Interested parties can follow the instructions to download the Glassbook Readers and ebooks from the Glassbook Bookstore. The bookstore contains public domain ebooks that can be downloaded at no charge. Ebooks from publishers such as Farrar, Straus & Giroux, Harvard Business School Press, Houghton Mifflin Company, Macmillan USA, Random House and Simon & Schuster, Inc., are also available for purchase. SSC and Be Launch Be Magazine Specialized Systems Consultants, Inc. (SSC) and Be, Incorporated have announced the launch of Be Magazine, a new print publication devoted to Be and its software platforms, including the Be Operating System (BeOS). Be Magazine will launch as a bi-monthly publication with an initial circulation of 30,000 copies. The premiere issue of Be Magazine will arrive on newsstands in March of 2000. Scot Hacker, author of The BeOS Bible, has been named editor of Be Magazine. An authority on the Be operating system for over four years, Hacker has witnessed the growth of the Be platform. "BeOS applications are appearing in major computer stores, the user base is expanding, and the operating system is supporting more and more key technologies," said Mr. Hacker. "Just as readers have not had a single magazine they could turn to for Be Operating System information, advertisers have not had a targeted venue for promoting their Be-specific products," said Phil Hughes, president of SSC and publisher of Be Magazine. "This new print magazine will offer a forum for both sides to meet, discuss and learn about this innovative and influential marketplace." Around the Web Amazon.Com Applying Lessons of '98 BookWire Brave New World for Traditional Media Companies Reuters Calgary Newspaper Strike Drags On CBC 'Catch-22' Author Dies at 76 Jam Books CBS Scores A Huge Win on Sunday MediaWeek Conflicts of Interest? Office.com Copyright Ruling Targets Web Links PC World Former Disney Exec Named Chief of Pop.com L.A. Times Investment Group Acquires F&W Publications PublishersWeekly Kensington Promotion Touts Zebra's Romantic Side PublishersWeeky Kurt Andersen Discusess Upcoming Powerful Media Website Salon.com Newspapers To Spend More Online Next Year Editor&Publisher Olson to Head New Bertelsmann Book Publishing Group Starting in 2001 PublishersWeekly Online Short Distributor AtomFilms Gets $20 Million Reuters Potter Books Banned In Elementary School Excite Racing to Convert Books to Bytes NY Times Writing Compelling Copy ClickZ Click here to return to the homepage of The Write NewsTM Click here to subscribe to our free weekly email newsletter.  www.writenews.com Copyright © 1997-2010 by Writers Write, Inc. All Rights Reserved. |
