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Wednesday, February 9, 2000 Media Cynic | Forum | Advertising | Classifieds | Jobs Scholastic Inc. Acquires Soccer Jr. Magazine 
Scholastic Inc. has
announced that it has acquired Soccer Jr. magazine and other
assets of Triplepoint, Inc., a publisher of soccer
magazines for children, parents and coaches. Hugh Roome,
Executive Vice President of Scholastic, made the announcement.
The acquisition will bring to Scholastic the flagship publication,
Soccer Jr., as well as
Soccer for Parents and Coaches Editions magazines and
the sports websites soccerjr.com, footballjr.com,
baseballjr.com, hockeyjr.com and basketballjr.net.
Hugh Roome stated, "This purchase will further build upon Scholastic's company-wide commitment to promote athletics for children, by providing more high-quality sports magazines and Internet sites that meet the growing popularity of youth soccer." Roome continued, "Scholastic's powerful magazine publishing division will expand the visibility and readership of these publications through our unparalleled school-based and school-to-home distribution channels, reaching 25 million children, 40 million parents and nearly every classroom in the U.S. We believe that these publications will also drive significant audiences to our newly acquired sports websites." Founded in 1992, and published as a bimonthly subscription-based publication, Soccer Jr. reaches more than 500,000 boy and girl soccer enthusiasts from 8 to 14 years old. Soccer Jr. includes current news about the sport, interviews with star players, profiles, games and instructional and training tips. Click here to return to the homepage of The Write NewsTM Click here to subscribe to our free weekly email newsletter.  www.writenews.com Copyright © 1997-2007 by Writers Write, Inc. All Rights Reserved. |
