Broadband Sports Launches SportsWritersDirect

Posted on March 29, 2000

Broadband Sports Inc. has announced that its ProSports Xchange and College Sports Xchange will now be marketed under one name, SportsWritersDirect. SportsWritersDirect is a provider of news and information about professional and college sports with a news network of more than 300 local and national writers, columnists and editors.

``We are already one of the world's largest providers of online sports information and a leading source of news and analysis for hardcore sports fans,'' said Jeffrey Pollack, vice president of New Media Publishing at Broadband Sports. ``Armed with our new brand, and the resources of Broadband Sports, we are well positioned to grow as a content provider.''

SportsWritersDirect produces the MLB, NFL, NBA, NHL, college football and college basketball team pages on AOL Sports, manages sports content for Lycos, syndicates team reports to AOL.com and FoxSports.com and syndicates player notes and sports columns to AOL, FoxSports.com and Yahoo! In addition, it produces RotoNewsDirect, one of the leading Internet sites for fantasy sports news, information and services.

``We have the best group of sports writers, editors and administrators ever assembled, and under our new SportsWritersDirect name we'll continue to provide the most comprehensive and in-depth sports news and information,'' said Frank Cooney, publisher of SportsWritersDirect.

Broadband Sports, a media company dedicated to serving hardcore sports fans, provides original content and commerce to leading Internet portals and sports communities. The company's four media properties offer sports consumers proprietary content and commerce featuring college and professional teams, as well as individual athletes, in a broad range of sports. Broadband Sports Inc. has its headquarters in Los Angeles and offices in Novato, Calif., and New York City. The company has 205 employees.