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News, features and resources for media and publishing professionals. Friday, April 28, 2000 Blogs | Subscribe | Interviews | Events | Films | Book Blog Media Cynic | Forum | Advertising | Classifieds | Jobs TheStreet.com Extends Brand with Conference Company Acquisition and Doubleday Book Deal TheStreet.com, a Web-based provider of financial news and commentary, has announced plans to expand into two additional media through its acquisition of BigFish Management, Inc., a leading conference and event production firm that will create investment conferences under TheStreet.com name, and the forthcoming publication of a new investing book from TheStreet.com to be released by Doubleday. ``Both the BigFish acquisition and the publication of the investing book will help us to reach a broader base of new users and introduce them to today's best source of up-to-the-minute financial news, commentary and information,'' said Thomas J. Clarke, Chief Executive Officer of TheStreet.com. ``While the Web is our core content-distribution medium, we've moved into television, wireless, and other media already, and these new expansions into books and conferences are a natural next step in our brand development.'' BigFish and its president and CEO Sondra Wells have produced more than 35 conferences and corporate events around the world. Seattle-based BigFish will begin producing a variety of investment conferences under TheStreet.com name later this year in several U.S. cities. The transaction will be completed with a mixture of cash and stock. Under the terms of the agreement, which is scheduled to close in May, TheStreet.com will purchase 100% of the outstanding stock of the company. In addition, Wells has agreed to a multi-year employment contract with TheStreet.com. The investment book, to be published by Doubleday & Company early next year, will be a basic investment guide for stocks, taking into account the enormous changes that the Internet/information economy has wrought in the financial world. Dave Kansas, who will author the book together with other writers from TheStreet.com, is Editor-in-Chief, Executive VP and Chief Strategic Officer of TheStreet.com. Click here to return to the homepage of The Write NewsTM Click here to subscribe to our free weekly email newsletter. www.writenews.com Copyright © 1997-2007 by Writers Write, Inc. All Rights Reserved.