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The Write News -- News,
features and resources for media and publishing professionals
News, features and resources for media
and publishing professionals.

Wednesday, May 24, 2000
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Ilife.com Sells CPNet to Colleges.com

Ilife.com has announced that it has sold all business and assets of The College Press Network (CPNet.com) to Colleges.com. The College Press Network is a provider of college-focused content and advertising solutions for online college newspapers. The buyer, Colleges.com, is the creator of the online campus community and a provider of web commerce and services to the college and university community and is the publisher of U., a college magazine distributed to 1.5 million students each month.

``The marriage of The College Press Network and Colleges.com will prove to be a great combination,'' said Elisabeth DeMarse, President and CEO of ilife.com. We are very impressed by their business strategy, creative promotional campaigns, and the opportunities created through the combination of our advertising network with the valuable relationships that Colleges.com has created through its online and print publications.``

The College Press Network advertising network includes over 60 colleges. Some of the college newspapers in the network include: the Harvard Independent from Harvard University; and The Yale Herald from Yale University; the Daily Californian from the University of California, Berkeley; the Daily Beacon from the University of Tennessee; the Cavalier Daily from the University of Virginia and The Auburn Plainsman from Auburn University. In addition, The College Press Network offers content that was created by CPNet journalists, and student freelancers working for ilife.com. In April 2000, the monthly ad views exceeded 4.8 million impressions.

``We're excited to be bringing on the College Press Network and look forward to continuing strong relationships with a diversity of college newspapers nationwide,'' said John Carrieri, CEO of Colleges.com.




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