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News, features and resources for media and publishing professionals. Monday, June 26, 2000 Blogs | Subscribe | Interviews | Events | Films | Book Blog Media Cynic | Forum | Advertising | Classifieds | Jobs La Opinion Launches Spanish Entertainment Weekly La Opinion, a leading Spanish-language daily, will launch La Vibra, a weekly entertainment tabloid for the younger Los Angeles Latino consumer. The Thursday in-paper product will be the fifth launched by La Opinion in the past six months. La Vibra joins La Opinion's 2000 array of new products specializing in home design, politics, finance and technology, and a comprehensive Friday soccer tabloid. La Vibra is geared toward Los Angeles' bilingual, bicultural Hispanics ages 18-34. Coverage includes in-depth celebrity profiles, concert calendars and museum exhibits. Designed to become a regular element of readers' weekend plans, La Vibra will be inserted into La Opinion every Thursday, replacing that day's entertainment section, ``Espectaculos.'' La Opinion also will distribute an additional 50,000 stand-alone free copies in select, strategic locations starting in September. ``This magazine will allow us to get closer to one of the most appealing segments of the market: young Hispanic consumers,'' said Monica Lozano, La Opinion's president and chief operating officer. ``There is no other publication with the kind of quality, frequency and distribution that La Opinion offers. Although we're first to market, we will continually strive to provide our advertisers and readers with the very best possible product.'' "La Vibra will have its own identity in the market, with a very strong, young personality,'' said Miguel Pereira, La Opinion's director of marketing. ``The product will be cool, trendy, catchy and informative, with a vibrant and colorful spirit. We will aim to reflect this in the creative executions of our marketing efforts." La Opinion has selected Cesar Arredondo as the editor for La Vibra. Arredondo joins La Opinion from the Latino music Web publication Rocketeria.com, where he served as online editor. La Opinion is the nation's largest Spanish-language daily newspaper, founded on Sept. 16, 1926, in Los Angeles. It circulates throughout the five-county Southern California area and reaches over half a million readers. Click here to return to the homepage of The Write NewsTM Click here to subscribe to our free weekly email newsletter. www.writenews.com Copyright © 1997-2007 by Writers Write, Inc. All Rights Reserved.