writenews.com Index Advertising Classifieds Feedback Feeds Homepage Linking to Us Our Blog Network Sitemap Subscribe Other Resources Bloggers BlogTM Gamers GameTM HowToWeb® The Internet Writing Journal® Media Books MediaCynic.com ReadersRead.com Shoppers ShopTM Shopping BlogTM Traders TradeTM Watchers Watch WriteJobs.com Writers Write® WWForums.com

News, features and resources for media and publishing professionals. Wednesday, July 5, 2000 Blogs | Subscribe | Interviews | Events | Films | Book Blog Media Cynic | Forum | Advertising | Classifieds | Jobs Borders Partners with Centerseat to Add Video Content Borders, a book, music and video retailer, has announced the launch Borders Vision, an entertainment experience that brings in-store events to its customers. Borders Vision, which was created in conjunction with global media company Centerseat, Inc., is the latest in a series of initiatives supporting the company's retail convergence strategy. Borders Vision features an integrated platform to give customers the opportunity to view programming tailored to their interests and watch in-store events and other original productions without leaving the Borders Vision site. Borders Vision is organized into six channels and programming is presented on a scheduled, as well as on-demand, basis. Channels include: Books, Music, Movies, Living, Kids and Specials. Early Borders Vision episodes, available now using streaming video technologies, include: an interview with John Travolta that took place at Borders in Ann Arbor, Mich.; a tribute to Harry Potter from a Borders store event in New Jersey that featured an appearance by author J.K. Rowling; an interview with newswoman and author Lesley Stahl; a one-on-one discussion with actor Michael Douglas; a step-by-step recipe for Long Island Duck, described and demonstrated by Chef George; and an in-store performance by jazz pianist Marian McPartland who appeared at Borders in downtown Washington, D.C. Upcoming additions to the line-up will include a special reading and online presentation of Curious George and a collection of events surrounding the Dalai Lama's recent visit to the U.S. for a series of teachings. ``Through our partnership with Centerseat, Borders Vision allows us the valuable opportunity to further our convergence strategy in a dynamic fashion, delivering one of the most compelling, ambient aspects of our stores -- local events -- to our global online customer base,'' said Mary Jean Raab, senior vice president, direct retail and convergence for Borders. Click here to return to the homepage of The Write NewsTM Click here to subscribe to our free weekly email newsletter. www.writenews.com Copyright © 1997-2007 by Writers Write, Inc. All Rights Reserved.