A&E Television Networks Makes Investment in Military.com

Posted on July 12, 2000

A&E Television Networks (AETN) Executive Vice President Whitney Goit II and Military.com CEO Christopher Michel have announced a strategic partnership that brings investment capital, co-branding, e-commerce, and contextual advertising for Military.com on AETN's television and internet properties, including the HistoryChannel.com. Goit will assume a seat on the Military.com board of directors.

``Military.com's high-quality standards and leadership in the military market make it an ideal partner for AETN,'' Goit said. ``Our partnership with Military.com correlates with our Internet expansion strategy.'' Goit oversees three of the company's five divisions: AETN Enterprises, consisting of Biography Magazine, home video, consumer products and catalog; AETN Interactive, a new division launched in 2000 as an expansion of the company's presence in the interactive marketplace; and AETN International, with joint ventures in 58 countries.

``The A&E Television Network's investment, branding and e-commerce relationship cements Military.com's position as the premier online destination for the military community,'' CEO Christopher Michel said.

Military.com will be promoted in AETN network programming on both the A&E Network and The History Channel, and AETN's websites, HistoryChannel.com, AandE.com and Biography.com. Viewers will be invited to visit Military.com for more information about programs or to delve deeper into a particular subject. Military.com will promote AETN's library of books, videos and other consumer products.