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News, features and resources for media and publishing professionals. Tuesday, August 15, 2000 Blogs | Subscribe | Interviews | Events | Films | Book Blog Media Cynic | Forum | Advertising | Classifieds | Jobs Media General to Form Interactive Media Division Media General has announced that it will create a new corporate division to help the company advance in the increasingly complex information revolution. The Interactive Media Division (IMD) will focus on three core areas: business strategy, product development and interactive media operations. Interconnected teams will be created to address each of these areas. ``The new division will take its place beside the existing Broadcast and Publishing Divisions as an equal partner to help us achieve that mission,'' said J. Stewart Bryan III, chairman and chief executive officer. ``Most important, it will give us the flexibility to deliver our news, information and entertainment in whatever forms our markets dictate.'' Planning, development and initial staffing for the new division will continue through this year, with formal startup in January. It will be fully operational by next summer. A search is currently underway for divisional leadership. The IMD will also be in the vanguard of Media General's initiatives to bring convergence to the multimedia world. ``When you look at a map of Media General today, you see markets in which we own newspapers and television stations,'' Bryan said. ``In the economic model of the future, that map will still show markets where we provide news, information and entertainment services; however, the delivery mechanism will be less important than the content we provide. That's the true benefit of convergence, which the Interactive Media Division will help provide.'' Media General is an independent, publicly owned communications company situated primarily in the Southeast with interests in newspapers, television, interactive media, recycled newsprint, and diversified information services. Media General's publishing assets include The Tampa Tribune, the Richmond Times-Dispatch, the Winston-Salem Journal and 22 other daily newspapers in Virginia, North Carolina, Florida, Alabama and South Carolina, as well as nearly 100 weeklies and other periodicals and a 20 percent interest in The Denver Post. Click here to return to the homepage of The Write NewsTM Click here to subscribe to our free weekly email newsletter. www.writenews.com Copyright © 1997-2007 by Writers Write, Inc. All Rights Reserved.