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September 20, 2000 Media Cynic | Forum | Advertising | Classifieds | Jobs Barnes & Noble and Yahoo Announce Major Agreement Barnes & Noble.com, Barnes & Noble, Inc. , and Yahoo! Inc. have announced a marketing relationship which leverages the online and offline resources of the three companies. In addition, Barnes & Noble superstores and Yahoo! are teaming with Spinway, Inc., an Internet company which provides a co-branded ISP offering, to develop a free Internet service for Barnes & Noble customers. Under the agreement, Barnes & Noble.com will be the premier bookseller featured throughout the Yahoo! directory and a featured merchant on Yahoo! Shopping. Amazon.com was previously the premier bookseller on Yahoo, but did not renew its agreement. The in-store retail component of the agreement teams Barnes & Noble, Inc. and Yahoo! with Spinway Inc. to develop a free co-branded Internet service for Barnes & Noble retail customers. The service, which is expected to launch in October, will be promoted extensively in 551 Barnes & Noble stores across the country and will include the distribution of CDs to facilitate registrations. ``Barnes & Noble and Yahoo! consider retail customers as key to the future of the Internet,'' said Steve Riggio, vice chairman of Barnes & Noble.com. ``This agreement provides Yahoo! with access to the tens of millions of upscale, educated Barnes & Noble retail customers, who are among the most sought after demographic groups in the country. In addition, Barnes & Noble.com will have access to a massive audience of Internet users, as Yahoo!'s reach represents a significant portion of people online today. The rollout of a co-branded free ISP brings terrific value to our retail customers, as well as providing a new marketing channel for Barnes & Noble.com.'' Click here to return to the homepage of The Write NewsTM Click here to subscribe to our free weekly email newsletter.  www.writenews.com Copyright © 1997-2007 by Writers Write, Inc. All Rights Reserved. |
