4Anything and TV Guide Form Content Alliance

Posted on October 27, 2000

The 4Anything Network, an Internet-based media company, has announced a strategic content affiliation with TV Guide Online, Inc. As a result, 4Anything audiences will now have access to TV Guide Online's soap opera information, integrated directly on 4Anything's 4SoapOperas.com channel.

Specifically, TV Guide Online's soap opera news, previews, celebrity interviews and question & answer columns will appear on 4Anything's 4SoapOpera site. The agreement is in keeping with 4Anything's goal to build a network around targeted, content-rich channels offering both parties increased traffic and brand extension. In addition, it gives 4Anything Network users direct access to TV Guide Online, an entertainment portal featuring customized TV listings.

``Our relationship with TV Guide Online illustrates the power of the convergence of traditional and new media. We are delighted to work with the most trusted and respected name in the entertainment industry,'' said Stanley Greene, CEO of the 4Anything Network. ``By integrating and distributing TV Guide Online content on our Network, we will drive pre-qualified consumers to the best entertainment news and information on the web.''

``We are excited to gain significant additional distribution for our award-winning content,'' said Tom Hagopian, President of TV Guide Online. ``We look forward to broadening our relationship with 4Anything in the future.''

Update: The 4SoapOperas site is no longer live.