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Friday, November 3, 2000 Media Cynic | Forum | Advertising | Classifieds | Jobs DrKoop.com Acquires DrDrew.com Assets drkoop.com, Inc., an online health resource, has announced the acquisition of the assets of drDrew.com, an online lifestyle community for 14- to 24-year-olds. The acquisition boosts the drkoop.com registered user base to more than two million. While both sites will continue operating independently, there will be some basic content integration. drkoop.com plans to leverage its existing infrastructure to operate drDrew.com with minimal additional expense. Dr. Drew Pinsky, founder for whom drDrew.com was named, will work closely with and take a seat on the drkoop.com Medical Advisory Board. ``We are now able to deliver pertinent health messages to adolescents and young adults,'' said Dr. C. Everett Koop, former U.S. Surgeon General and chairman of drkoop.com. ``This is an audience which tends to fall through the cracks of traditional medical messaging.'' Dr. Drew agreed, saying, ``This move joins the two most trusted voices for health information on the Internet. Each site is strong in its individual market, but together we will be unbeatable. I am looking forward to working with the management team at drkoop.com to create strategic opportunities and reach more young people by extending my message into different business markets.''
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