Inet360.com Launches men360.com

Posted on November 15, 2000

Internet holding company Inet360.com has launched men360.com, a Web-only lifestyle magazine and ecommerce destination designed to meet the needs of men between 19-44. Competing in the men's magazine market, men360.com will offer news and sports headlines, as well as relevant business and financial news.

Men360.com will also contain the elements readers expect from this genre. Music, entertainment and products will be reviewed. Visitors to the site can also expect features on health and fitness, sex, the workplace, leisure activities, fashion, travel and dating.

Goods and services featured on the site will be available for purchase through men360.com's affiliate partners, allowing a combination of ecommerce and advertising revenues. This combination, along with a no-frills, ``old economy'' business model, is what forms the backbone of men360.com's business strategy, according to the company.

``We don't view this business as some sort of glamorous, red-hot dot-com,'' said Daniel Dror II, men360.com chief executive officer. ``We look at it more like a lemonade stand, in that anything we get out of it goes right back in to improving the product."

``All the money being thrown at this industry a few years ago made people forget the kind of simple business practices that even kids running a neighborhood lemonade stand know. You don't see kids borrowing thousands of dollars, driving shiny new bikes, renting billboards at the end of the block before they even know what their lemonade is going to taste like.''

Update: men360.com is no longer available.